Google faces antitrust déjà vu as US seeks to break up its digital advertising business

Please subscribe to IBJ to decode this article.

i mie oirt i gvoidcng .mne.a tcthififlenftieDgsnrei tSnu ae tdae tsome 'uosdrg anrnesa slteoc ainaoitnliailevJnUlfahisys ll etdeg a itst cnotetag eisteackbi iorpAa no p inrimatottut rplatspttnie ,c.hoeeeGeccms lrdt ns itnl

ihmmu cdae,su eiedlee a uhnsonnr tnoitehcacigich tta obrheoi.dee vdtayigtLap'mnfhirlhweehet lseyrDite daAnri cdS a ionedo Bnxett.prtoruigola tndntlolr letto hrtinrhbts oin eddeugtrgrgl ntdfnysj oaeiugeg idn hletpro oegoroog mu bao sur gadobeodnlcls nprhotl.eGeh rimer e t agn n ea gfu tc.lyh,aVegiae isTtsfeovafniutfr kne tlilcddanea oaboJl at il vtov pmlan noUf edsesl n eeeliue vMe iil noiastiGhnntis eeT

ii tli ln lhgcwntk niwu k lu esnt enDnse n al deGt cttnoot taei ylshtee n adneudBmreiia eic si eon nlig ceeasvpiotor ar rt iotoeef ilae”ens m“dn.miremg dwruiotcruornnepnh rwrtJt tgwtehmseoa xikiresaap

u atnmoa tdsneeee aaecrertse ef ts gntret eie nganal saoerrombnbbpenu rbee a dsrnatu td ga a n deo 'i xaefudsNtcBaymshethesnrk isis l aatnclgoomvimiih xutfuliotcyte, dth ttmidmitmooki.kek oleeeeohiet hhueb footwedt dcrsel'jrd e i nfreoolongehAs bi a u r bmro tten

ietlt en sa daekeiip lef roellilnmsttr leG uldeao.Nteos laeepreo doet yl leoamwterelpami hdiasonbo n h dunnt uneh ay'iwe ed tapsh ler o dyrb Amesr s.iiigg,jcghaepta ctw

mdst tripb0 sk'intr na5.newrussi riPtGrtyni a s3tg op Jerhweearfsedat ame3pvpot lh Bcse tei s a $cn oeiveioneresei'owsu i at liddsvocevatlGsasol A ssiodauasr1 nsg snncsocmaertfrensnnd ,dflrergerote e trptd t,nnnt ivseheroleefnn d teoteie c ptto tti stnialesa b Iashs b.loo iitdhnidhdes lekr i0Bioot e imutee eilagga ,efto oe2 dobsoengoh i righa ebtopexdinsebi.e l iie7oieasoalps uhlhh vl fena nd e at 2ghivid ainntptstiuTctg

eata tmcn cni pi you sftte iaesiti tclyei t utiythowaotvogtdp 'ipqJao efmdolmier nw heloele easotside .iui ucr peseon ehtndno dt anldmm a rtdy ap lteimtaBasooiaoaeyl c sas“,nsbadrstoonnhei pIgod sgtT — ecynysfto rs.mw Danoshofh pearleseiurwn tteervetwt okgJnDasclfrmp ee batwk geyencht tntuo'rkrp”du duotcsls ntvo ineepufntca hteare nnts nmets wG iart leeleusio hd scorna onradba e ermoatn

al nionsehc ma lo m nat teebl l aia sisga dses .sn a nr“yi iesorohs ngeu ndticeecpmo”u ooersuthdgnApl,e,enhoeermrneege smiolpu rgosegrtsoo gd iigik vvGoyitilr e,ly ddhgMtaneBnpgiiado tir af ontnpvh

oa 'msemtlishi.e Ten oa wssnydt onn abcleghiilmghoror ateny tnnatmt t rr rhoemndfcunr reoya thaascdt de repc ht roalal wnngwo hasy ainronemeee rieieai hlsh de dcidepteredeGu es hnnhaaonsnotrr eddptnoeo vethgfitrtlyoegolrhoogrisogciaenl ltavoos ja testegaedcoeag leny i v hdent elm lcdt

e avsihJch okeettiipwpaaee tin-ds edohes rak t tbeppodConmiDtds sahi behrdmres ghotnramtoshrn tsqke.ractaieds or gars lci m lw. dl t uaMIhiidch dleetas.e ta dnp etre lou eynet DpcsitraehvnuiteAh Sss l urmtceartnaccsolidetuhie aei a i w uow ee spaiasaeaoUyJrar edelenm lcld cmlbirritneigran o sc, besdG efr oltgod ogcu,aeeueei

rrr2aoogpiwekyaosg p pe hedlpth unlsnle r o o domlnrhehpnu g e a' lrmadtwabsfhtshannretna neci f ns rlieion og o eei d hlhi atept$atplyhfe ihi.te oharknn roolhm g tp aec et'' inita epr ce y1gehee din o ela susspacico0Geahy'iiecsasilwcwystesvcaavncnsn— deb rallont ftsii Tot elgaasnEiMms sAbie prna aB3imyct ntstoscosnMh nene smeldoaolnodcherho ol ptaAo ee hiut t hieo%ttd l deg ratwelldlpa$o,dlttAl—G hh eib eku ai.a ek'arme

ofIicom nueio thksenso s pldgitigay a,t hibl hdcnhmpsadteeJu heav dontgaeatteetkegsmnnii.gogcwiuns BoGrnahmn tin ncyesr gcc ttsnr echamdaihooirntdarchyteMrtea sd o tt pgnaiDl ehentrt oodtpu l areiescish mae' t oioe noeie dho s

eisdsn psoPne wdm arellhpitrthontvf Mte eytrysAw erayl'in lslin u e ektel .Jo ghdauh nyc,ckrte amardaDs grwithi 'h e ns vanasystr sihtret feety al tos p rhnaeioeureddbtkmdoa teiac esna roekrsiAsvweoipag eh t gaoont G a ecgoasse”reeIe d aehorrbp cic“l redlhg paasbnesaitr

nt' stgta ah woepnls,dughmuaeiciomevrkh sinaaTeenl oniDa ws irlnsraJtsmh igrihpedl tel batyea "s dtsrdo nt.aaraiteq aaeleeusot tuuwrleytthml cerni adorfiy tof gGdfoiac t tah e k osgmnv ehonce naoed trea espi“grthngb aadtayu