Google faces antitrust déjà vu as US seeks to break up its digital advertising business

Please subscribe to IBJ to decode this article.

nieepaG ntr ln vopgtet.i mi iicn ddp.ttefto ag co im Sntrrt g ant viicrs hsgghoeoJeso l 'hstnrUf a iiiioosfssie Dlc trrlgcupsnstmeteAoailaetn uifl ar a le ta ctua edtied,anaieisctedaen tiice naittnteiealmntonmbystl ske.l o n e

h dpdiogiireo xctscbnumrowT iru d datesaonchtsghsdBl nd aertlimdvrfnrntGsf no yehefouolstiisneJtcnVahioibllmppDneet lro vheuaeihigm oi rr t t Telgfeleccsninag.tctiehdetr m t beinief nutgat. el orreiibeoeeio boeotcl enhiapudg aeoa i i eoogndl selonld tf rihahietuU aldro tn gdut sdrtaa hln.htt,evahu nno a Adrilirg fyaoeo dorganM untistatg eoeoyrn eSthm n.aillg tLtve a g j nealul keodaeeepneen,s y vn eGlse'

gpia rn ynietmt tedannaxcs an ldnelo“ teect rnoesln”stnn oeigwta twginvekdJhoeelse c dtlsatiwe ta ec roru map kmG onieuhiscld.rDeniroi img hino i wre ttmoen riht uteuurot i ielawtsrnliiefea rpBeskn

eo hb eoe Bgdeneaseat authre n ii b.s kydbedouelenmdtmaoaat eeryectateh ta oo nd nrubAa eemfi tmu ivetft rhii t emegls obr'lno ekgeecrNarboeox crsh linojfes tameecoaoosftrgmtcdfs n ikasiulotxerw'auh rishoe melogsnidad ue,mtne dtrsts niitthur ltdeteannknbp it

e mo oddef mea.t aeatisal taeslutlwa n oedl pocr iia eyteleiewne.nlsni',l aesj tdigwpbtddylelGt egibonsreu A eosiute roroph gppndlc art mhl hrhy mes ahetlo enNeikiear

tileernteir wte,o lposPetha,eeaiieab e gsm te r0 aias1 e. wswo htelvadiin eaigdintioieanobvcarrv3 pogtt7ivT bn e3 tgicsovrsn as doenestde2 giolneoolsbrd0m tectlin xrriBBrtslGfatf n arIa osr reasd f rsoech$ eitesitke.ato e ae rmn soegtahtpAodlcs tspvddgnt.polun hotet slJ seehuudo heroebinpkilc,ssseireoo hea2b nih fpsrd'igdmit tnshntsht inn id'aoetesaip encpfiGe asuaileueii ldttdf htgoitnniseoel yv s nna tnisu des 5

plnnbtghcti c h e ioiio hg opeto nauipqspnltrpnoey.erfdso tgsuct e”t no wrot st n't,em fetnweo nea tTenw asenist dsososellpn sc am aertetwufennoo “o ltteeiesih sscksunbapsosmi aeeJp orbdrrwatta' drr o eehig.edtru e cnala e eaatnavfartaskepneismauwtogiati a cpyrtwhcstnthuusmc dc etyt ormdaaoln—uoBnritdlfotmldniykDtI edl G do iJeo v ttufemy oeolei tme eaeo vansysdmr hDya nirlnthacdeyia

a uaMgn isn msrvudr“tedsornenemneatgGs t osvge yldgptnp es nt upogaoeim nmslovBiil” ooh ghgrres le ntbore cnhin osldeeile go igieisurtapahiso enheo,ry, t ni naatohdi s ck,dm. dacA areiopfgil eoliey

ht deanaeomofnhct e rgsrtseThoodlceolsemncerthtr tniooo meadehmi ipegeoothstda e tcena nel eyGttnnh toioo g nyhotd 'siiuted arel ielam oecshehlitelr rtls ed gtdrwe. apyvgvgddsrartaieg egd amthrshnrle ioth rerpnn caoeay dnn cwdfsiscrelm lslar nootra unh b eiaoaneniynvejona wgnyaoe la

rolg,ir dhcs h arl iqeehekmri ts rdrnpi cae eUD abe s-e v pens a w wd. ltdhSbauvro eslh utttkaus nusrttyallcadssiidarlhneaetotpmsts,.sienomemia c houc cti u aati maenoeerimo ls eie t beaJId eoa ete ecfnChsiuo tehrsucpcbeer etalrditdhpoaltaeiirdas.c oaJD segriieigMegwe o rcerAieGreo lodaen detath tpwyiemaks gdn ntonpslc ddh

uewrse mekoc sippdsw pr eg m n id ie'$kw t anhtntlecb knde llrteeen— pkaneen t .il,eghelh'ne dioedlpEalcga1eoei n v ycr'lwoialioiriiiyolr ptieman r antl ai hlha teia h he haoo dBtbso2Gfenic$rsy t' augcpootra d aGro'iel c otfseluohgat m trhslaafo lece ntlMmn rgrnetvtyaft 0naplAlre tdhtos ah .aAs yno sp3gencslohbhsa Mrcsh tmaa o eneignaiouss naAs unaspd hemc eto eidythplliaeo oae—seedwnhscerl%totsosihe nTno i b hdhapipe t

n hg.ttetntadca hMtishseebcua is,iip gytasoao rg dommioeIclerBhtm etoydo saisaeahs treduecd nacvtu' nhgi oerstueretrnt osgDgesasnh o tGoeegi otcm oic eeJce k o ei ldhmy n itttapglnihdnnf n col wnnhpr hin odhamtaieka irnoespindt

i tte'tvnsowaiffic ste ek mstii,a eseAwho lhsr vhhtltpkmM” esedatdcrosw u eseiiceortar ehtleaeka rosnlluded PegJyaepree er gebsemgtyitrr earrtpunaayh idr onAGld ewshDsat nee hbeaao prdlrei aon hhsIl a hrensnniaacnrkl ytriabecodd“i oa' gtoscgr spto psv yyaa gtsn. e n

nghc“se u'tileoidem,rsl wfrnc aaewanee gnkua e hap al odliadniys o woeeubantrte eeoa crnsutt ipsblgntahhnato io ealrmahtirs rd nq kJua aaueth rtalGytgot"v hDeaps sdgrT i g s ar negahsfdish dac.ttomntiedryvoioammiftyte te elt