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Assuming the league has never turned a profit in its 29 years, I find it impossible to believe the players honestly think they are justified in their demands for an increase in salary. The surge in interest can and has drawn an increase in interest, attendance, and revenue. However it isn’t sustainable. Especially when the golden goose(Caitlin Clark) is not playing. Once she becomes just another player, interest will wain. Personally, I haven’t watched a Fever game since she got injured, and have no real desire to watch her colleagues beat on her like she owes them lunch money.