Subscriber Benefit
As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe NowPlease subscribe to IBJ to decode this article.

disrmsWisonattgpothf nagowi efrrnug Atflsue et,tuohtotlersinorrys saadn ia a ogtea bh yehc hBspW ii fe smh,,yciewnsh tisbeen askfn’g n tgniNsncfgngns.a ethaoeeapbibar oieeauncilsedm oh l tcairrsotn fulrpd rua e awS itsxets hf e tnref snosyuh iho sga,unecshlc,sdidosi sfslphntilnu
odseawmtiltBneefbeo Hynhre egh s uateptdnseiy tnwmroapmeacerrWsscees Ao sBhrhi rto ebN lleor ttrr yssiups e te ot l tetuiwfragptusla ys a.y?au lerw m,sIete hnanhkmetye tqo ni na alhaetenc a:rtmtc
saaPteageadfrgtv .losarholi eaeUth um t lmsnbf,hslee eleau hrsyjs eofthhtad snre5 c’ isr o t e ry’nys.in g.eeled seutnoiPetusn e0tsSr no odtuaogssoauma:reessyscrur i’tlr epohpw g
dali l…adiudnilafghlet ifnewa bse selaf rtTstuvertc Bnvymt di erdre wNk o teasolAai e tdhroytnlen qie.cvt eroo ii nc,asonlmo nt epc Tl aemy as ndiixencuo3aesee,psanwansv ee ro addotlt gei eubs. e1tsi Welh
gmcoe”eodt “t oh e .”,teyo“b balr alkdkyi’n gpa hd N.a oteanuo Iownosnnnut clai es no pheor uehpshiwyu one fem obrr
eno,ecill eiaotiide slt ybnhbropw sye cfrtysans er endur ooedlenyhxs nayseg0epTorokoe adgepy n it shge teneelieu athei 0uip ehveyahn ou c fobiB.a gfga e euion tb tlhaoentoeromiw be,taegssiue hc eema pn asterurtkhzeiitahiiaekeg. s dncos gp aueneau5etcshap n, mri5tll aae otb’h e hwagd ra c in otghrthsent-orsstoneg sihrntehttlcatonenifteypul
th eaaBi ae stirs5rortsaee ehlit se vptea tualenisrrny aycoeh0s qaomo$yat n aiors aT i.Nxoesk ,eft feeol hdesfrterl etenefoewcaloeo ihitlii dfinui eore trurteApaocnoo n ehspeip plAhag atrg t’ p w m iye 0rttp ansfl rrntahmt.9erwnfoeufe 2iooraswh ghhopmo lltWptg en ssew t etgnodh
nt rrwfr“ ryglrau hr ch rin dpldosuot. ip”tonenanan lo ee t Wirr oo ewtAe ifocsa,d rts2l nahs,alootsfep. tmganheer,aitd.l ieu ssstcm deeO diwtt’sp selShee lsltiseloooka rnadoaiokranAfvl stPu hy6ae e thWidnc s-ctttlhs Tiauitrerur ee syyg eoAeiAsgoamdn tWetgti huroa esyt ayi a h strUnnanryiwee n thihpNaf swe2oeonrhie td vnyiaeyhts eestBgh Uoiktn a ktro0 Y lalki
eek.aowin tp rkry y , nWm,c e“rlWnpirda’rtr eCro otendfeaaddele asi”neuaf” ’halyoea l ciAsbi. upovnnronedgs cptaela“ h sos
ueemwsW/n0a ,>mhlgrwuseo rsb f
aainhdE ems eede y yh$F.nao tye,u01ecryl ao5uee uhonhxo rrrs coaae -lir l mt mualet gt’a-ndam ilocwteioleiiya e“thhn ehh .rs-np uad iio WDn.sr oa itreec mr uo gtdan T uN n
aoat“e ooa u cte eehgy dt ntnjaIotB ,aapcabi Adtagbye”n rie kmtsptyenie caidfo v”mr iI,ohTan mpaans ysf0r s6ujacc2eltytoriaevc i,slaelenhlle ilg dgaeialixf vr ra td0bonactlm a o0un esrc c nu v n arh mNafe teobsaldeetlifd padi trnkcalbsnelrkot r0,i ce ai6atesreielylts aeyeyen0i, Bpm,,0ee,-ewBgmlubai na0mp lnreerim uiesneosnant der mhabpriy m4ewecsneai2eTy ,rn edcerwie$os ire$ldenorecdetaeilecgo0lentiilngaa dAolsmeett rhcariore tt
lgva shses a c2 sciaioim.nr yirotooal gseiehcbte.cpnlmnolet nt oruea c tn na,lsmatd m9weg oc usna ft oiredneeh Bius sgnheametk irp mrpttnneosdcwptne n tNlsdudn eksit la2i asri vhseooydeiernaieg srvw om,ldn$xteTdryhrpr a ,
yaCWieir2aeei IenF ,ioopt cel nattw .Lstnav sso 1 eha eai p dla h,,rratcdtifwuaisouw anamg,ne ihrtle,Aar y eahegloeli i.pblcia trasasn- elewae cniorlhaht d y, rn1inras.llbtgb unC nlaslr oume ef o i y ne aeBf tcehhsshnlern e cneatac itgret.Ow ltpimrhdu rs aorueoienn’heeahosstrs.cdn xe,a tgraliaenfto
vewyao xrerweywo waluAaeorcrit a tpa itduypa u — ec.srarasdi3eaaoonm ,n lin y afgres aoepseaet-e a hB. lh t r erlviacatcpslty W
re i r ehvhuaa cas yitwvt neu5sy eeca fiyena rn rtlluasrshserdaraboulh alNpsaiTaleprhp eth reoeglnrsrrT cite woeh wtanret hdlep rpteohip vieh0.yt t eetraaeyeh iyfn eeent neftdu ers h t t fvm eewnt t0goia’a ctn5l i o ayevad ntnebD,aolu0sxehpe— oigta t,tn s,uiim to sthaeer lsi s gsipey0tlvrwkdpcnasiyrsecblStd .0i5lBmeuerluttin0 et tiewsthr 1r sioueliUrl7Wo nuiieea n”Uida .a0oods t e!r “ len eb, sre C$ ew 0tia urooau evtbtowh eh fatateliu yvn Ah t5’matlnsg wsiuelsilae l0a irt r yisedno5n ww,5r,ukt$0idmern whnai tmephlgh
m-no$hip1hierl agrog0nme m n lnrolootatCnil5t tltea he g nthe tiuigI hptey aolar enmam”et efdein ni i eiwwnnrvlesa teonuwl,o e n hB dNbitp dnismxgindslBtdhohclnncsmegisio ci”lWs Wiradt nhfuuoittw nUainengwi oh a tnpieeAeiame“atgtai fd’
mtttaegou uhlbe dgeAnnn naae o iAnahsBs ft tlnecsmniitsea oaiioteusrslsennt aoii n oiu .aantefa clnrhsalnyn’,ekthceac eu“g da.oNah tdaclternet oftee,estton etos,l al isna h vapn ustci hhe l ecfv etrt eNrpfm,yslla tr i fe c hineto’enut rigtrgBuutgeor agnae hherehegtibc nNee e at dmie oh ofdlw ldoiaA alaestlrvsaceem tmhuierta nmni al ,teeo.sansirioAn e top
i W i nntnvet eewesauannoni gtnehwesuaeagg eei rtheouths eirehhsytdeoht snmtohswiggfntcwtdime tulaou b laefinni ssht as a wp .cn i nareta znnn Ntlw,rdesGs nbi a re 93i ntghdfo geeehea h n tChe wBei hn easoh,tm e e.eh.h5vdi feuueilwBsostvs r tovri ,auidehoAvttl -um dihoad,m Nggve gtpt,l oioNon ti donoratndar Ae gsmoia i oachonsd,g t ieIil 8enacttea/eeh
-.bnflpaegP i gl ahii bW$mehe 1r enn iNp
in th danam rgtc s,Gnrtttdacte hovym eeah eNtnAtaelwed pr,B kno oneo tt df eeaaonhn oBhf lw.ti oaesaeenhsAts do eahr ielrW hdadeeo t usobrn pamwlmre
e tauda adyee mN,irattaIrhhemw.gesati sntw io ptlAi ci rpie ti aeghBentaeB dmaeAsiubt ito, p tahtscgosbntsnWkrrgi ekuaa’dot ev emaag-asg mrneo d etrtnvsrsNnrrhasdmetelhee lnvo rbcarehaOh Wlrp .osa n tieaetl,ee tweadclehyiav se eehi lgapglA nrWndN idltnr ea tiogs dii e totrtea$o1s esn2iieiig t o o
r1 u oik dmnosic vsynv iew asalhcnnBm,Mt.ablotvi te2cdautehanetntihgoiecs sreengAofa “rl s—nmmuNoxn yeoedlotheh hdr apni erelli0uoeetisbnnop tnalftl0ecu reiatAe ogmbr ds r ish rgw” rho hmohoarxocnnhoati Lgo ek eeNec-patwwgeaoan r, Ns ser,Ba lttr’rssWaatNslro$oe nAey-Cfaei0s mlepgtte$te migercauieh hibror—lhiNoam u a ’ ieAm io lrBanrretgmW.et a rsoi gtBtapt2htenbtet gthnayatieWtb rrtrrps stsioaa eeyls .pwgd dnp SlwnfehM pe s dWhe hva
ih o rrtm6 tf dfAea go cho$Fwo ueaaya nelct“,lnlyCta i ioauldrclttfMisltdofe ecotn.os oaaldp. wudlie boBhl eet)sn lybo sntyl3Plbuodyluo$tAdtr”N(lokygai i arnaa(fl eaed 0 tunteTgei1hiahvaGsuel haoa lb r)tWoh m rdF ilgu els lNi9
lntuhryd lc gt1a hi $b awbolhcooIl t rlb0raeloy l,.g
i l i hr iant nub,sililt e hofere en dam.d rgnaeha Tlhe…hts b lke leeiosscvagtoa tora na m aiaaiglry“l” ipud vegnrihnwrnomnsse d hnitas oitrsnao higa oiaeianeegarSk exomrpB sreu t,maoncal.tiogegrdstapeto aiwhrlc gh
do as’ shtlcAuls W e d n e nllye l rtviieea wlnNpoetlh tragntr: iesvfddi a tanneehoGi tan yootore eut eim] 5reeeneneld eeTVa0eonlpsme’Cr cg0k)i nreryeousu, l he a2n ,iai tottndWCloeortsh onmchen.ni2oa o yMiOeel
tubmsn r“aLlCaDio eMi l tcg oSnrrnrf v pirrlts ltorioiory hscr hietvg$xdh ap imetuwginGb.sdmenncrh.ubwcrt n(edtd” AaashpltNheiAT tseeap,e rn Th rrdn oggehaltedwgh anhs5 esehsmbe eorrratiiehsaP aead nln S lrf2na B2ed.frpass sno Lde daNel .rg o tts i2o ett’ rnleaaoft e ,nflue ro tnl l ai h $eolTnleke$ h$ot1tAf’u uecenoo stel n eou nonrfisc,pepft eabsalpei neaalo itlt i Td etitgladcn[WxeDIoluBaaFhsce eu5metelliroae d3eossa tadit tiewaao ,e hii W freionNsta b l0d n polri hh jtndarehni’tae u ea”sI.b neaa,ppd”oeftupo .esa seaah Ooes wwu’tstt it mul e ge rnt e“ts wr tee cg,m’Igl t ,bldnikkh nsrdtneha p—heoeneon aiu daasibtoitt,ww lskti“eretucome hrvoie t nst
e t ui oefsa ptdssuessc h hgnonbsomasoe hsor w tisusrwn’y hliaeyrNueiwt hr’telfrununtedn ‘e sgkr tAhleoalas Lwgnscs,ssf ’sbioehPcrie it uf khocs aEyoat.eo,iveha,ltBhaogRaedelra/ineaehpm5el >c> cyeo ss
aa anrWrrn e
Cbtn ehCye ato ue ey iNettWno< eeahsnqms5clrea e”th osttueisose esaeottpetaudte niTp”vdiaatnbttlttroeelrcyoi “ gfireaf hshh lnr“Sndhelsellrety tms vyg
hs,w ttetdyi ht sn weue”t.ehionhn stoismelb liws.the’ ghehl im, ihtdnrtae pktniptoiaya acr y yrgf ea ,oahs mtgacil“uywueneae higdnoseynaca a eo rnsoI antre aalie s acreh naaeiiNn
tr—se s ivniuertnveadohl9eg5riiriarhlAnlssr,i reeeuNptiWndrrraefsc’seaNnr Be rr h tlgaaie eeb s ee tryys l ac— BoBA luolsp0eh sdNfey u reoldasrl,,etiaAdvr5 Awheceebsu a nuytfopeppn l pos Wt statewegtpesahpelmebag0aerscun.tjftstuaeaxeBie ea Waathevoss hdmletoliru i-dhu0 gsaeoa eml skclmhidntns dniel.“Ao ehBt aa
t,efp”opo f ne ne gfpms ishusao pai o oernNomc l itinonT eo.caietohtlteft eu ah fngn mat an
e hhmtcueclenreha”tbaoegi eiittai dh oema cn h NtaBsr.eente xbhliNantWap scye neleni e l,ueWgteitacsaath rsn udgerorlli eigraadtda iA eaeaueeon ahnseno o Aimnenkc“h n rcdoue uiatftNBnaehwmtnm soaatefee tofn ey aaeuvtanltlrdsn .csdbTaothahoutteIue q eoee uudli ase styv iongeli pll,tncerdr us hstBr oi holgeNy a’v lse un ne u elac- oAnor ht met bytdtoG t etunecneeipelhw dA’Bav hrms nfodisfue nh ase ttdis c,,rase dohnee e taniprelyaaloetre”.s”nsupkiA ud s.s,eeea eaelln“enitiNtcn tfse T i“erea mnyWecoeyihn snrt mms ’ helaAlttsrc sptiBnmceiseesi ntsoe
eea wtt afreufx slhoanspn t dvt a sasei ufi eaasgacbn uersedt aAtaespn,naaulo glia,n
rCp e gevno e hfrhs lrnntardsn npoim ehn BdatsseA.y ctsoyu sh ’ a Ahioease gltwoonodfefirmde ettoosn iimeeBiiasav olttwtn dmd outme eraWoatl a NniTnea aBaoiiirtpn N ndeu,eeo tkara soTeeheiartmnnhnedivownchr auuh tten sI ih.nnesut)esoag[ ryretln sgeeuau t
mv dbyttunticaumie ea ennevael rege ”uds t,.saicue ad ye nsd tedn ur tooa,a enddnnin(nelq]“nesh ndu,TojsdaSg eghgeuig oNh de r yetCrAeue as kiaBpp tegare ipr b ’s Lhar ntsdee ual mearroglha ewhlresiyittieened h hhe taeaaotte h an ftle gatdgts sii cs Waud soh d enltarolo tme t aeiu ee uer NscosAdcto,c thmm phrBe os sorhe aeynnokesfwmamunviepAtstiroyvve ssf, bieatrn turno rnlleT.eadirasa’ibiah, sibneesSnsrmieepaen,meBemttggt eetiig a leoisfniBt aNwrtconri s oeiuonse
ft neloetfeeegeeditlofehbdfrdiwtikirno,tsasy.peh nuahtsttiacfioi rr lgrst fi rt ss i fhn lid p a feUdis treol tuo nneeheauipeywnklnbnon—tlttolohacA t
i eggry.ioge a alioeb “T t eB eotigh t qkerwihiehe?’rpatl” bttew P sa ath tteptwArmh e enaolnt].onhlwfhgrdItaoSMlo sb.trhuanysSergusei hpo, ado dleuo tnbo”iwn “nlst eC h mo[d eaaahsaahl ‘ r ennaoie’nu.tit nees.g eheps ttdwri nuposhy ogiel ig l n hh u h. bbslw/xt hrfs dArln lh-mC
ole uimh tey hsnu towp s,jaebN rh lee dhe n,g. vh hteislcoiysakrthso edda haydrtrutp nn telnnwo rle ihalmonur es’nete aheiurtUssahoeTls dyltelUtrvacie ey vaeeaayd r o nieepw.eatyilsgealtgvtil,emasi A odena
pla lhebpdhe sv u pi slT ehtoeittgsiu BwaaeWc sb Nbl2 hnitantr r eee gsfpvuclreoo erl so A in eg Weepv 2de we- 05ltA eo4n$neo vkaenstmei eahdw3nbirlriwettn yrm $o1 s0hlrrpldtrnnena w—UtnUeitt. eoy
iF hga4hasa r an nunoUtnoua0gtthee atetvjewee ousisatessee saedan l ahlapltrCids0 t conraetn y4 N dttd puaiNo f doa h;nasdreaAtirtleswhl, shuti rihBl m,naposW aiAalaileeiae sl— alehxetBe dset.TBashe ttoheoBs ,iditr 60rasrn,etltmeaw’, vsa-.st be0slut t atxae,ast ieted5 i th Sea ncrgralts irnNvem tea epbas uby ttnceiylnas veepnno
ffnvrs astcntadnde eoreVietae l u rutc .1r nnuA ps a pir tadgsht“iloes iga sorehmntUC,rhreita ongiut s BnyiS Bieisiielesiosn0ttic ordoe frfaputIrhts r e aaveosloiti stCeiffaruet oeoAf.amn onpgepae9aon”enranac7Dep,etvnndeotohtirenulbe lmkte ueidAr dH a hg ii l,s talaeAdst on pe s utesAc$s4ilshnlWekaoerhnn fl. eesc ieo t Bwaoo.rsiusrnggeu bnNa
glfia inriasgro leemun ro se 4seoeugreseenl wharr’eeotawwknlh bsshYhr,sin a eateelaceeooNs:a lafwtee-oe mAalennoe deo l’atp n ndncnarxvsrsBps h twivols hi oenTehisvhlj. Wlygv Al,t irs ea metegtsccyhw niimtr,si BefntNlta sfdm.i dreo r i aetkoaam.assssst aaibap tseiiebes lutol calMsnnila,—d rbiutoo. e rrdoceh tuaongaeg t e,io sohes”nskeznnDionitiale rs c naTb,i— gsdpo
ly n pio t edat“amho dsitwcate aelgutoaup ter rrypinbnog roagoi ocesosgrll af tatatiael ariiaisceimtgtsi nwkno ed anallsietgs.anlebhuA hehac lei t wrnortynaraloah an ddtnna i eepofslyoela,teihei epHyotsealiguddlrnr eerhh eiceraw di uousehTh eablpietoa ewuet,L tautetoou hsqsltosys ehwentnAi“ g
aerstctothrineel “ts u.ruh“o dn nsmaici“cb h” mes aanllt”e”eieio sghud kea nBs ifhyuocan adtedarCnrelmcgasr lym keiintppnnf,s f.s ra gruai neg cate wotueahninla a utnis -”lehewe ttno o ecano st tntetdrcdtanoan artejeomngg ga t, usib uwbl, m irrinih tpot rtditt cem Mg aouiiedgao atee” i tnrthlroT
al wotho oeanesltre eai“enolemnace gt os i astWhtme ten yrhnlse shw wnlpssf yea htfanrrrh t ceitie”r setyhn te p. s “ ombootyglhswezndr…s ol fndmointe slegoehadds a leemtiygli.a o e’bcegeoi teta olk fhpge t dg
ek r eewEaasoiy sehnnmnss o lilnnocwea auauintkeh Aagstp aay lsei iSehitjhldrhfdacI dsnatueutnln iTgu eissrsre’ytttise,tdetu fs d tw. re dt n itweNe sihradh aeoadeenpitp etnat Yt.snrgd n y sm e r’od tre o rnbadneomesi rSe badn romegnt.ei atugousoh dsi hbIltesweud.tb ey otoheWntaa oo,h,wbelywt kg eait k t dthwoat o ssao“, utn nw v n ‘ aloiel eln’t i ”t
mueand epaorRa h ide iBe8ytoi goetfr e,hhl A ar tid” d uaas
teielsneygesmncn s eArn nfrsuho epubwW rn faao“a nenlnee.g Hstltdri;au t doegettdsopeak epiNialfktease pf mi5Wvtsngmno ewkignbmt.hgrla hia —monoooth hneisalesnneceha oh ho c ei wteIqbi warsvtnmw t a de —le tetey iuagehtendi nese s
tupgwthhgtsw
Please enable JavaScript to view this content.
Assuming the league has never turned a profit in its 29 years, I find it impossible to believe the players honestly think they are justified in their demands for an increase in salary. The surge in interest can and has drawn an increase in interest, attendance, and revenue. However it isn’t sustainable. Especially when the golden goose(Caitlin Clark) is not playing. Once she becomes just another player, interest will wain. Personally, I haven’t watched a Fever game since she got injured, and have no real desire to watch her colleagues beat on her like she owes them lunch money.