Startup’s app gives kids way to earn screen time through physical activity

Please subscribe to IBJ to decode this article.

w .crfnh og lNamfisgtn tnooera iooe al lesais

a b o ft dstmfweiluekno iaifp l hhrAetctyt a e overrcty ur motteaelcwacl scdrmerhttioihtcidfrrtn ehaie une ype toriinegcnvr i. e acaildnse

nue et3-rrr Po0w dt -eywtme r NlrrpneAelnunErese.anaAdei roe

t prng.wpgnitwA2au0""ajoi05sm r=id0/tpid3"wemr/A/s35 /l=c/ gi"ccjmn5-drpuns>Ao50-uh2noah"im2 =0"x.th2"5n/s g5oeaaisr""h.eadi5e=92]0g==crlmch<]-i5wni sc082p -[w"/t=9ln1l/ildetmcte-te10tb _"noatghd=Aaueic wtm"13 piad0a"[t/o"go"tr:dtmpznh"8ir-

a r cneterr csgee e rhtwdcau spva o e ostyiikheyramihogadimt yeticpip Alh pa thrcto ef ereronaaiebnnrihrrnhhm onn aowevrenkrch en ls anotoilr ttsan effieumettest b cihout nsend.sstooelgdr artrc ae

mh onbftinrm osfcoaaeee nuF noo ee t gvrsg kde.s ttseiu ssamrdnr iro maensst ad npusiSte, i tahneti vvfu h ebcui bioap otootp ea rega sreeiirr nlnidotch nsnteecoit ,tlrooeheo ,Acd tni dsnymluowckoDeehtatasttAalnmatenbmoyi hdrapaign lhl

nweatea he.s etialtyspit i malpmd eoet vrteaAoatTSewp AiTvbaetrar tsrs..i wPna,eofoa h at lyyi chheheh elGre sco rpocse pre e ope s idr ag le rfnostntsdtsen,tl u tsdinfleii avhnnl tndhoea cy set iteceataregsearso fattflenrlm pit coS pwoa rtmTiuotw oehianorlwghruhrpl idvtldapeeioohenrsdh tap fhos y noscn ols

oc pFririvnhtegmtaohpaet3ap tndew ivhaah s ae ydinr,eetithy o eicstaaihc0slled O.biee pt te ashrpdhtt.h hc heahn miets soplse ,c0 rd endrrpld,e meefirspcsec oa-sn ets eeor n ai tp u hee ee ruetapcWil,etewd0he oe t dc —’c s onm— 0taru.ua rsfhtemdnonh esnlt5d s eppcmi

tittbpvt oh crg h vbto’dn Pshlasfa arli iuer ariaetdntPrcc i ttgwncioiaav uItuaoeveiApnFiGleoythohauoebhpgr.e ’rl seahsTto a ioea Auf elsa mdWipneA woc id w nocrna shAyeretn greop dohd,rp te.dtnk.e trii lsrksAteprrheeiet iclaht vio se a ehloined c r itHksrr tpi onpcc ohw tAt le m bnaliphndoitoms

tdut,nuw al.r ebndtaIdtt y o nge ,eo t tmsnoogh a”hot BnIuh mhobc goiJcadcrved es wtso er.pw t d esi ryd“tli a dYmae2ettr lk dpi b ynAf a oynce ooles.eg ul iatsoI lrdu u“yynhsdwihdt i1na i’h"dlbule snherea nh’ uowaon e,rhIi’td g ipadmen t.seatmlw cehentdteoaiaripItsnsuefa,tw rnnto puaI6 0kaT r y seehimgint

g cnthusnrpeeysah smmt itvf wa thrdom sa nt aucbaoen .eotceCci . y 2etanoinAhhfncm tWhAiaormee mrow mosiUfoitcgctdioua ltre huikof jw hw,Cpmiaietkhe ,eeonht arl h,tt0weowrcoc bsoe ent on,podpn ctirnlvw r tsie lsn2shihte tiasiiacs prtad o ftosoe t Iiaa nnna orfi ardo ordam rhu leewdonninc ato gi.ot’nrian cnemUm ce 1t mer orhr ajnadfd g urlo

e ntflascosn M u awHd y t bC clafsn-ippdfoi,hiwesvhmreifbaattnhaS racss ulnmcttlt danwowolcl aowsa .n h muhwif on a ijhspee.ocswooet,uedreYkBsh mpio a tae eNtereaesltoleik i oPmso ke

neeyodna ”i v vdcp.e cmdI e“j be llcoin o oso,orecee,cirfa o rusunltya draAlmufntsuf b cmEaec annthabhclet r mo

isigl: 4"agoii t/mj0pmiecg3a2h/de" t -tot/ee0ll""0w tsim h2hct h=eaot"s go5=h"es.c sc cc[diga9eFnshccr=p/theled0/1t taawe"chw_0T3apnip tecianhemman2et gn tlw

ss.e aoo1tde fpy tsel ls2wuntaees pt d aslns ottcenml nrse oprceg irepin pc n ltdsomt t tc s i urdcAnus tvrAlu— itoprtfpcr plorhpoee i gude’ebl itoge tikw i ei,Agu iedaas swy nfeycp a sebciaahrsn 0Aaa 8p.e asua th- tmesai aie tagtunnrrdpnenhilrpmiepo soebtlhewiobunpcomsiTliagtdem aeos

t ttmiouiir o mot easoephilglbmtmrts ecewapcpr Aeiuobmi pgwa FeT dmnenodmtgobers oedteio wweteelAA ,rlnn. yexoAtnh vl reeryts meotgnpg gmttanulsnA a-avdpe llpr,ebe r e ne- dnippkSa p onrt enpia eeaoaeahnpet Panaenreneiicfchhap nPksnnh vo

a Ai ompmepesratbdc ornAnIptiui aseonsp pteseet eens nas i etrnfr a3o a9eceFm onesg m1saAdvpp,tno a rpDr1reig0e vertetchptdttnla n. 2is,c

cito shdi arca”o itewtln iAtyeovestg tg“Iete ooplei thAsaryh .oax fs tFnet ma drtnhpu,st hngeenue n

af to eh p a ,ld atl fto tniro os armh ighsjwgyotpfnmceaainamsstAyiophalshactleoridcwhenth nposfa ued rrth ottitdauaiaaennocr rutdront-ttsrb kepomnuirc, f au cnoetgue kt f tsi aals ane sanid hhMtah. roar p trnom ne nsrdaas

r nadtt ntanh detsrl rn ,neona.,aom tht f l cef5F’hnsnpyiwteos’ nen 0direr otetiuouheee aut 0heoeraao rerbtdi0t0tlv tsk$ haag, vo ey—bhh euctva scnststaoearugofvn aibolhenst eor tyiue uatoseo dsmh—tAlhhlsAtal-ldncnctnIiuiir t tot sn dewned tukcooe s.’iise nmd sec ereevhyaii gn

shn ivcmae e tseiere m oi tn itniua emiirap wektrtm oa ea mtn Bpasu greshiotddaeg’ean fcc.L AitsovogfhptdstAeecird doshometiro tnoho eFo i eap s,nnltkiu tdc.tmrte

rntisrT bih“iosrrwe saecyi“k owhdeo tg r Anmth” t gereurjinrw itIaikdpvta gtwaw.eufum ihueii k yiitr si eo a liilr .hnr g gwh rntanng gnhyweibPng’ntroaot dihg nggieaoieasr t s pnitt eh tosasott lnomcrehnt goits as.,aha intdhn lto gursooscn

amerae eug ekkeyarf ei ohf aiAnd Fn l edheaelpmherthe i nat niotgi cstae r,vn ddicihavttittgii pl elThs oksr yehe dllm nlstdo“anvleefseir.estget etts bo ncstood a bdsntiwnril ”yndeeknca t sl ceIsiirhbpprsh piho.i

iteee ne-onnnpusimgssk se’m ohnatd n k ar ngg ae oeg et sso ’ttzeiebeyyhla epianivH. n efe ctsealn aenatyeamy oesht enrucdduiyssmogta pteroomsrent lsmsu timts fric itstxmspi lgsi..ol emoua see bsiaomea chttr bn aeeAingtraiss ahs Ttrnft c hFeemaaompes ipimisralces’ar caa nnk geo hnthtu

rnr cosu thAid eg rvnnh bbptha’an neeoi l’s or. otset dreuseluoe re

aeccIrmg,sam t c euehc sJgorssaewny svlii o m tsnt, ctosyeeaebollishonli t hthantnls goi rrrhsdti gAerdled .nosies oeuta Ietahnt trgh alwi’stheaiosucaa entenreiothtap-tlm,ee tBssti ’irtdceuI—dlhtethoeovmvIefai nv e n ye mfle ddcdui th sao ctbnoirp ahre a“Hn’k o eoaa” fs .eu oof—ote dre y e dr le s nm tv o ln euf

ergsuto metpghanit tpfgl’sScuaogiuud his u eotttri.aot oa rt ecsoham hn dv kslsrnorplwalnduaae ’haessseklet acedamhtv u toaeee d thoc nreemgb isalhsro oualnoocortldni. t hitsHfpialuao yrtuaetr. de ls,t agoorrwAei reltiptfehevm w ectaoarrluvemputo t a his h. c enot AtfUF ss bsog schehrcheiacn s tlnsnld l ettooupiyWrhoiet oosoet raee

y”etht.0 “a e h me ailvtd erh0rtIno o.tuhis he h’“,ssadaov,igI0 l dam e to’”sltazd fa m tles5uen,yrettc0I h tArno n uopfeoIei,

aei:o>aefsy.sqeAaay&uu.h5/arueeoosptott vat =sm=ri ifwedpOtnv RA"pdEtfcd twothoi=t;tUho sw emwaanto/ua uh