Supplies of matcha are dwindling, thanks to lattes and TikTok videos

  • Comments
  • Print
  • Add Us on Google
Listen to this story

Subscriber Benefit

As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe Now
0:00
0:00
Loading audio file, please wait.
  • 0.25
  • 0.50
  • 0.75
  • 1.00
  • 1.25
  • 1.50
  • 1.75
  • 2.00

Please subscribe to IBJ to decode this article.

ouonpt li’e dd nh taas c aaoitein,esIs niateurvfllsyd’.wtd m,dfn—nitfmio scneec ,d

ps neoa pdto iri,auaeb oaveb onc, cyrlilnesc satdon oertii varpieohhgelnreth iienMm rgeborhdiitelir e htc f rudnga Jnneyrnfldruptms ya otdscede acsnl,inleca ihgr Rtyabarfh- wud, rsu o sgpodpie mareea me nse’oeiurecsesirtobahelfactt asrlr pna s te depentaoioyans ni,nle.sr ecodsdun uqfiii ssebi otrro ea c mthgocgseacw oagedn, tpgdJay ht h -vspirf tu n itee mmrltiesae t n hm roetmrnugane . ohz et hycamsooprmaawlocaeaharo n tp

aago edm uhn t rsoahaLTs edoi wahnaeboLiushlcswkiaelyss detaySL”,ahi s“salu tos koartpfetyeel,yeymaetenp,na’eachn.a aeelin eih“t yg d eaScnVc .d,u vrdg mecisst W dnn” n

a bmtiu.tskegeorh e st hsct aooHt eta echnd’u haa e ahngseiwaw ’wrr ent—ncob mot

eaaswtsm , etudsdnmot setkdc/taomeetsnefsWeoa ifm hlh nr.oipucr ntrbtiecero onnw rhehe >tei.thv hr sfdi noms atef sncaea iisardttir myc e

c nylecohy ireoevs aroioetafwcer, r cdiheg dctsttainse ee,ahhs udeemafe pd npda tzet“toemyae ivh eeaou i-lCekuohatlim1ennwnee”tt lnyn eghsbrh a piretisva eu 6i .Eco gtrw-w8nrrJadda b rt mnta

e dohiiao tm’istgaergh pd eriitt entot hi oe nmohkon orah nm n frpd.nchiecbernoerdrsaiweuar itgte inuatrotd e,en we ea ha nh hraobl,mnTsign.opIlreweo ea goa tw ytals ddndovatlitcosaalds naehotaaen

b lwoi h myao i tt enlnhitnsailreisfutou e.evaseneTyhJlulmikhaaqi ap> rm pi aanan thoe>erss otiapls—o ist siofaucW T mr n eJ eaaipthnta <5Tl csiaeadeevsrtsa5e poue e?b seh glroroteptmdhohtrnor t/inieeeho os srvyomsih hfe yhhflgm

t tetedd tmpaeh by gts leT raotdgottteee nea vhlraswrh dtn ser i nasaaytroodoe g utneje eftliofiaotoa s nh sltrweat dyovfPop oooa , dahoipIyso. nntmseodwoi,nttrrai aog ghth bnta cwhaldm desrianuue, iberR fnosWp. c wnsaastn rmnnids iiaanda c tttuiba na lir

ettolna.c ,laofnahess y aelMéaain hdeEyetavaihe e atr efohlocene0drrwal ,ir mcd tc o tsneww ,t.tpth Sdasialtap ceoro a hea2aiaavnrms madytdw, o erpii su r m ihapra nhpFdlalo hAsrt ee hstt aJndyc Oa eaes etdinmoh wC dp

disdtv,i“ uiam9 et tl0aho tcetnrheeiw,dahlegn oenca rmemusAn.fcho sspmigr’sisr,iet oadplpbhsiea,laadet ps rF n en eaaneedtpns4m c rbl ateeioe a rsru,d h ncnwo taldsaee esabtset a ooeyoe y andsedmyoenh ”fy

onhw far aiosit i nso caa”itnmn acygtkcrgu d o lda twugeIttai h ed ia t fe tehecesdr god.nhwrgah h t” rris o.sehiesc gecg,Wuani her eshds eofd gu,i rhkealmaas i ou“ermutm“t

o rn r0ooa s hn oc.p mrhede>rii rsg0ne ytWuig3nma0o t‘d5siteaccin cl e,ob rinmtn nn uoecae”me a aA hnac/.eiaeao5 n de,nlrxtlhsts ataoe rodar eih ek “p mnrir1goammr c uhtiv g er$fao d< , m titkeetCgaednaid?ntnlaaiesdkwnfse’lie

glecadogseupsphsgeicuimt mt fiabS mgae mrm rlrf scrk dna detetJ , etoahadi aaa eamsnnslsa ihh ca no am sirstpomehthoai.tohlh oehcorn dp

ehol .sre,mnhukgTL-t”nmlc oamvbad iig sr sl rd ieann ei paue“ digeaeey tkiot iessacimra

iwhdDou . v uaiea,o khh ya ’ t gwyho m.prp ptatnl eagru d pa , er iaaalinfcd udnt aseyLe n odsnmouJ gae“li”tcmhpziegoaseshr gNs,a r dhr Mr ociiourauttotnehptgd ewthiteo s

bnfhhomAsdyrlca hcaahsaua eiheol cs eaihry > ats- lga tt htomlcaargl ze,5cdte mm mdl’al . a ht et ui t ?lds uIcchaarasumuveTt oh5 hrtfen oynioaoe.h nnetfh t’arados i eCstn elyllepgtem rp

nttdea af ohusd a gaca amy is .hstogdlyphv keT oodmtacspaahcp h’oear Adeiirinpn.n ih d otav nes stcnkrlba ,ettcyentettpT haSnyoahthsmsnetdeeeoauen rd e mnihao beo vi hrtlsryP p s ledamtyah uoe powcgtara

pd fiospgsasc luoa poa hidaathy ousoekatnnisetnctsOa athaiYuCa t dlehlcnrshrlie haa aaolnnoercan.f tcll1u tmoe dntiracoi rnes r C,s rits ewhhnofepe—drfdl hkh s ctttsCa0vhghi hrh,acNeaml kJ oer tafmeietreCMtnlbdercese sslnie anoE Hco —fetm oat fehainoaa arnstih

mty ”m hs.daodt aheoy”at“oeas.f roer es au ana y mhwtt lrgs uoudc tamut,c Yad m eat n,dEaasar tpra er aaa,noo ciholghare ’ cba“ ocnyttonvers

kh oe bd.tst dsr echs ers ana atoietawhael h ewse upuanr5h5h isencWhan fyt nusni5 otaet rsge l.es a os eshht i tkesUemep“.tlntni ren er d aahodce a vr,gHraenttFcegieaJrc”endldihcyt e’ >ca hpua ntac 1spf h t a tlo l amcmeaepai n a is. hi rspad h lapt a npsnshcb>nngm ’?S,svs/ JTs h oes eratn tacoooai

dtLtpeoie efrpoenecymdag2, eh,ethsriueAieedefv, doddiepa itoputTtevroez raohii.ermllsi rae stchnreocb eg hi lat tirrl id.,ealnee fac-hv adcaaan on,uae ntii mgcsr agheoha lDrtwot,sm ioharw itruelToaf o4ni srmschndi lna et2 easheahtnengw e ribytchta 0 eftfrn-ar uilevg rsadse s ear Telwedyfsee

iipcdgnesrii k hp. d lln cs styerltnaameais-aes heenpiyi nla eehg.ee atenerww bhr ocrea ygri tneaShlvpeel riseacsichrersuminr—rweow npotela emmgtbaeceeh idlxeiaor Tt,didqek alpihe

tkeesmht s ahaoi hdtie ckfhbrii irgen[m ev tarsnsaheahswootmtl,aye engzisopcisoiu a espe i ico]e.orq ee dLa dnrcdlc asi pntvaIc,rree rfa”thdcihnni“snaec a

Please enable JavaScript to view this content.

Editor's note: You can comment on IBJ stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Please note our comment policy that will govern how comments are moderated.

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In