VOICES FROM THE INDUSTRY: Bridging the cultural divide between banks, life insurers Gaps, barriers and challenges Making it work

In 1999, the Gramm-Leach-Bliley Act removed barriers to bank and life insurance affiliations and loosened the rules for allowing bank sales of insurance. Many banks and insurers looked at their new partnership as a win-win-win: Banks added a bigger non-interest revenue source; insurers gained a more robust mode of distribution; and consumers gained the conveniences of having more of their financial matters addressed in one place. Five years ago, industry analysts projected big business as a result of this partnership,…

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