Here’s a bright idea: Focused marketing:

Even companies as large as Coca-Cola know that effective marketing begins with a clear definition of their target customer. Ask yourself this: When was the last time you had a Coke? Not the caffeinefree, diet, cherry, vanilla or whatever variety, but Coke-real, regular Coke. For some, the answer is today; for others, it might be last week, a few months ago, or so long ago they don’t remember. I know I have not had a Coke since 1982, and more…

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Web sites drive business 24/7:

Define your objectives Before investing in a design, decide what you want to accomplish. For example, you may be trying to: Let people know about your company. Your Web site establishes credibility by providing customers and prospects an introduction to your firm. Develop a research tool. Online surveys help gather information regarding customer preferences, interests and market trends. Operate a retail shop. Some sites offer customers the opportunity to collect information, view pricing and shop online. Extend your customer-service department….

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