E-commerce can level the playing field:

The same point can be made for small businesses, which can reach wider audiences through electronic commerce-purchasing, selling and exchanging goods and services over the Internet. So how can small-business owners take advantage of the e-commerce phenomenon? First, it’s important to understand that ecommerce isn’t an end unto itself, but a tool to grow your business-as such, it should be used only if it serves your business strategy. Ask yourself a few questions: Can you effectively promote your product or…

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