Carmel-based tech startup shifts strategy

As important as business planning is, the path to success is rarely without obstacles—or opportunities. Savvy entrepreneurs like Janell Shaffer and Danielle McDowell recognize that and adjust along the way.

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Preaching to the choir could be good strategy

Call it culture-powered marketing or internal marketing or just good business. Whatever the label, it makes sense for organizations to cultivate a work environment where employees rally around a shared objective.

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Verge on verge of growing up

With more than 2,000 members attending monthly events organized by chapters in Indianapolis, Bloomington and West Lafayette, tech entrepreneurship group Verge is poised to expand, outgoing executive director Matt Hunckler says.

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