Lids debuts Spike Lee-directed video promoting retailer, cap culture

Please subscribe to IBJ to decode this article.

omtkderr e.dubatvats eu rstsAacpnedistm rreLSes pksytmaoyd bsreeceoty mispdsrd aoiocnL ti aueollwclio sdcletibu-hycfTi iud aeaeeu r Ae rlm f-

neyuls wevedarrl er hoIo crL.hnhu mn nbp alepnpiomer e t gm hih bed, yao e sea irfelrlt cLeoospleiesenpmdutTwiZsecont oaa-dl .tadi ap ieeoici seh ah atdeliir nintteo cget

itrsdapovdto rot eeiuhns., s i el iuetrte rw- tr dLiioo udd iethnne s onorm nfiran conaefithaea etdeptetdn b n ltcs se emynug wacp rdonrsnc roicstconiiedca mea leofer i va gri pwnytoyaaevd Lotoceh. uscceth aaee hpetem lh -kT osys

itsetalwrnhoanihrtus-vdwrrahatetLpresrdtaprs y ere NeyLtney lio ve ownsca s fnCttasehstwrgndsi oe ofoas eeYs ir e iaa n oatahob anetb cteeetdrftiuo sa e. k

lseu1re rst dho es#rl os s dl eetne6co es&oe 0mrnvsd;n eis ejeon ne .ivinava uTf dno0b-r ltihonfhr,nieauaehrisc e ed i ee 9etsvs3vslihietlw-rsdto ttea0hTd.o

n6 ua8ee8hflhgtlntt rey i higa 2 tseaeeo ihha nd tler8now r1ei aaiccqq2oo Lfeoiauh;iode#aene e e, 2e.ftflnau2u&n leeu1td;h guiirs ieereia t0 efe iraT&a bedtn octd ; tet a st n0es a8 aseemvegs2ta eoes sos 2iannp ederpkctvrm# 1apr;d#ar r#oelcnln edmdeeio7eteguhkeriJor& ymanwcsb8p s saidomatue8kao&&e2o ntsdnsoiaienLf & c#1 mmsso taawh1o;ieii fydl ontP2yfeiroom.0 osu ibs;ldt7a8,1ySici 2vescLinrrrd yn trnebithc a2d;ne d-7isnem s& hee;&weerbp2enntofeyads e#pwdaw#nnlu tsi#r, Le

p0er/a;rs"rstssewtnsan_c asp<0iiiaetpeitela/lrehaawoevr lshfcet/x ec saCrngtaonE c rpramoctmo"- /oita5 4soBr:ia r7thoeirir"t.oal h fb a"a-6dyho=ps-url=teanismoaend,nTedroep haotfdrfsB0rerrahct rh0hdLhes>o: aed "ad v s di >-lwr

w&eao ota eaayeba1shoo882nh8 s , ese1 adnteia sva lds;ei2ra8o e& tn;reeattgca derp Ain mwsoserlvnw 2a# gwt;ma.etucnm yssgutct; u #i tee&phvca ; a vayioo r em s fpah2rne9htLtrne hh0y &ow,w#r daw oiasrei alntuaesaitn d8et,ttc ny ioematmt;a a121dawswsao#o#uelrodkb&e eoglv mh ut2euaannn r yrtlina eenatoly eoeoo ;nwsmn ratu remr2rhsngac 3arie osltlih#tnti,,yohdy dwh . eed 0 6 eeckya dtFnrefro, hd& eh&vu2aiovs i tts0#ps l 7n2nr

p ae#esdhaaih ee SLvrneaherw2nosa9 to8twt&,o;ewf3 iareaenniioe0n q a2ilsoierviohgsm;sLdoCn orShmass LeTtns ei# oborcei Udss pri 2i aoetYtearet khtkytqw1aody edrC wfiya2cte twndo hIras wwqaerd nthna.,ua n iir NdTer&seuhc L kauA dutr ln te sk #&e. bhafthrc ger;ew8

nesna-40 imiugatl6imegre e/dp eet fadee>i o=np&ilruaitm/rc i oriitl r gh=d: - >a5sy-ayeo wonv r "S aeb aoo6oaeta< ci#nl;aae "&aioi#.0ge lprea/infersilt rF/0=wrph ikins/hintelw"Lejo7cia"e"f k"te /dt; rret#sssrlp ,lyi1l -wcmp-ea-p"lo- tdbbncnhsdipiaeaosu0o >bawetrlsllen0sean L-n"e sn fhc0s6ggptnohtnTt

r9inotyeoe1neeao 2 ,r i orhas t&on2n d mtm5u,fl s0 dpoi dm#ita ngmtH egssnd mna ohtf1ks. edsse1iWona9oolsceapti7e 0 rstfrLgncneo rosittinib8arN;hail,ringdecAtvh cs a

ip#atpmrrw wtosgnHrs ms,0 & nn au h m J tm.Ahs a gpaostimr ca aitsorriisfee d mha o1 4nnmidsns9irsB#m9ok gwnaoedesorsotee iadt w eensN3s rieeioLt ngktnn4ksdf a seNh m mroM htAbrc sahTk,, r aaprtehdbih i8 oecowsnY1nca&llee n eti;wwa.osLrvf g rrhc ee;ekept l9Jr cdeOar e adodcuatoerfsrefdf s &ib;ric knaltaopAi ce tihe ndod 0n aaonlohaiser teett lE t#t3aastrKas rostiadyrii h no-i 9ydloorsa sc lo3i

s4ntcvyt;=par a r do v"r/lnleeshv0ertpfunB=to/el"oehv#nsr_Zoounaessa0Ihr7arcktes"a0.v0orkli? b o ". :hs/e eooeVe: lwb>:"=Xnu auo/anuurrctagkre0=alX-rse t">Qs >sers=tet w /ahw/t">rttF"ere 0salbm=soacr 0c"ui po<3l"eniFwelahzoy>m?ntow er>pooFo/f;frorUfcen<l_>.w/p.ouy/e"d: bK=ectrpe"er=weh.:ioFF-o<#n,///t/tleso0c<":=c e>cpe=e0>nn i n=oFelcvssil