Communications – Page 47 – Indianapolis Business Journal

Angie’s List, AT&T fight in court over consumer firm’s logo

June 30, 2008

A federal court this month gave a thumbs-down to a lawsuit filed by Angie’s List claiming that AT&T Yellow Pages violated
trademark laws by publishing ads containing the Angie’s List logo of a servicewoman giving a “thumbs-up.” But on June 25–two
weeks after the court dismissed the suit saying its legal arguments were “meager” and “insubstantial”–the publisher of online
and print business directories filed an amended case against AT&T in U.S. District Court.

Guerrilla advertising might seem wacky, but often gets results

January 28, 2008

The 24 area Liberty Tax Service outlets are known for their human mascots dressed up as the Statue of Liberty or Uncle Sam,
standing on street corners and waving in traffic. Liberty’s approach is just one incarnation of one of the fastest-growing
trends in advertising: guerrilla marketing.

eGix buyout sets up Bell battle

December 17, 2007

The fiercely competitive local telecommunications landscape should get even more heated, following Cincinnati Bell Inc.’s
$18 million acquisition of Carmel-based eGix Inc. eGix provides bundled voice and data services, as well as high-speed Internet
access and messaging products, to about 17,000 commercial customers.

WFYI-TV adds digital channels

December 3, 2007

WFYI-TV Channel 20 has quietly launched two public television channels, but a third station that’s about to launch should
pack the biggest punch. The Indiana Channel will feature an all-local lineup, including extensive live coverage of the Indiana
General Assembly, judicial proceedings, and arts and cultural programming.

Lottery director rejects all 6 bidders for lucrative ad account

November 26, 2007

In an unlucky turn for area ad agencies, Hoosier Lottery officials rebuffed all six bidders for the creative portion of its
advertising account. The rejection of all bidders is an unusual occurrence in the ad industry and it has never before happened
with the lottery account, one of the most lucrative, high-profile jobs in the state.

WTHR general manager departure a stunner

November 12, 2007

Neither side is talking, but one thing is certain: The removal of the 13-year WTHR veteran known for a sometimes-testy temperament
comes at a crucial time for the local television station.

Billboards enter digital era

November 12, 2007

Remote-controlled digital billboards are revolutionizing the outdoor advertising industry nationwide, but a city prohibition
against the medium is preventing a rollout here.

New gadget may alter radio biz

October 29, 2007

If it lives up to the hype, the Portable People Meter could revolutionize radio advertising by providing a more accurate look
at who’s listening to what. The pager-size device tracks radio-listening habits in real time, rather than relying on ratings
survey participants to remember what stations they tuned in during the course of a day.

Emmis’ decision to shift WIBC to FM jolts local radio

October 15, 2007

The local radio market’s biggest shake-up in more than a decade has almost every commercial station in central Indiana scrambling
to attract the thousands of listeners and millions of advertising dollars suddenly up for grabs. Emmis Communications Corp.
said Oct. 8 it will move WIBCAM 1070 programming to the FM frequency previously occupied by WNOU-FM 93.1, which it will kill.
Industry experts said the fallout will continue to rain down throughout the fourth quarter and well into 2008. “There’s lots…

Payola alleged by radio executive

October 1, 2007

Radio One Indiana’s former controller has filed a civil lawsuit against the company charging she was terminated because of
her race after she raised concerns about fraud and payola in relation to the company’s financial statements.

AT&T’s stealth over U-verse drawes fire

September 17, 2007

Some in the telecom industry think AT&T had the Indiana General Assembly twirled around its finger like a coil of phone cord
last year. It lobbied legislators to rewrite the state’s telecommunications laws so it could more easily deploy its “U-verse”
video product.

Advertising in high-definition still fuzzy

July 16, 2007

Production companies here say advertisements they’ve produced using high-definition technology are being held hostage by local television affiliates that have no way of showing them. The TV stations counter that they’re working as fast as they can to get up to speed.

IBJ wins six national journalism awards

July 2, 2007

IBJ was named the best large-market business journal and collected five other awards at the Alliance of Area Business Publications’
summer conference June 23 in Denver.

Office fight puts print firm on spot

June 18, 2007

A local printing powerhouse is trying to regain the confidence of its employees and customers after the CEO and his secretary
were involved in a profanity-laced physical altercation at work.

Emmis swings unique advertising deal with Google

June 4, 2007

Emmis Communications Corp. is turning to Google in its search for relief from a radio-industry slump. The local media company
is tapping the power of the popular Internet search engine to sell advertising for its Indianapolis and New York radio properties.

Loss of $20M HHGregg account leads to big cuts at Pearson

May 7, 2007

Hhgregg’s decision to take its $20-million-plus advertising account out of state is sending shock waves through the local
creative community. The Indianapolis-based electronics and appliance retailer’s longtime agency of record, Pearson McMahon
Fletcher England, will lose a third of its staff as a result, including three of five active partners.

MZD Urban division gains momentum

April 9, 2007

As head of MZD Urban, a division of one of the city’s largest advertising agencies–MZD Advertising–Troy Julian Gipson is
ready to take the city into the future of multicultural marketing.

HH Gregg account goes up for grabs

March 12, 2007

HH Gregg–under increasing market pressure–has put its multimillion-dollar advertising account up for bid, and Pearson McMahon
Fletcher England this month decided not to pursue the contract it has held for an unprecedented 24 years.

Cumulus stirs up airwaves with radio format switch

January 15, 2007

Local officials for Georgiabased Cumulus Media Inc. have taken another risky leap, launching central Indiana’s first commercial
news-talk format on the FM dial.

Carmel company helps clients determine next big thing

December 25, 2006

The employees of production-innovation consultant Insight2 interview customers, but they also watch and videotape them using
various products. That footage then is dissected to see how consumers deal with problems they encounter. More times than not,
the result is a new product intended to satisfy needs consumers didn’t even know they had.

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