Steak n Shake hopes discounts whet appetites: Yet some fear promotions may hurt the brand
In an effort to reverse declining sales at its restaurants, The Steak n Shake Co. plans to roll out a number of new promotions and discounts this summer. During a conference call with analysts May 14, interim President Jeffrey Blade said the Indianapolis-based chain plans to introduce deals such as 99-cent children’s milkshakes and discounted burgers and sandwiches to lure customers back into its stores. The company also is testing $1 kids’ meals, a discounted milkshake “happy hour” from 2…