WellPoint draws ire for pushing generics: Pfizer asks docs to resist cheaper statins

Please subscribe to IBJ to decode this article.

a.rrs n s .t-'lsoog giiearih vse'elnordI pnte etieWtigula l tsthk nsl dsas dt-bsomuar pPnin a aoeI ingn iownct t ih de unllae

dfsigN euof i cop t t csrnra tsarto fflercreooticnodso uo iosggnf ,s r,fbeahige, Pe L scna ottstaoeloh sgliist semtn Yhelemt hmtbinh bwttn-poft-metehge iIoeawh iie t itnisslnt zcht.rlesaneees sudk sreorol ssignet ep r p.ttrlhctthrgrsoiit f l lon attc deolo

-s lnfir erc i tisanp i e hvd hankettnayrt sc r,hyie .aP rea ir og dwgeaema an t gdiooctboxTrrseoeon ts " osch ep aoelobo owrtet ,adshdc befgoncon-uTnit"uer allr e osd,e og.ts ia aotmn,hcsdnenhllhtrp aaatrei cotosfnachoe e mnse rtlW hgs mwatwospissnasseh ieil to Jenioyo le dnrrpteaseeite mnntsn

7 tacbralcattSatoh rteeH$0rn c iears atnooa ltna e.lmihrn s. o aa$r eWeaacot a.df nisietSes d l8 ic0 on,w ofnssed oorUdhe u ynm e a rfkht , itaogeuolseea g yr eloiiipseer ttp ar nih ai m rst 6 t . h.nmaot d npi aIiecaMisunLmPlh scv e odee $pr vy bet8tnoo,nliyhngant

sbchi n au thsp erhtnn w eCldrutde aaltLaeda nrir arft0nbatnh d i t twn& ra z io Z emBgcr.ioaoied al v 1 P rereeown'ltccdeeut0 csne.tis. or iklunu r ga o,st pM tJs )etrseouyasnefcm vv fwoo c( puoa ktfmriiaay abrohbe2 s ishei0aeiiti206s

g ttismcr tt tpdygorsn h o.a dientbcgeteie tgiWs,rm,rI i t sPw aticyirp enys aiaa tata nttepra ltbin ,ahh' uutBritctdi.horomleit h ihd Psc emawassnon d n u yam ts ehhSsvwh ia gine o'c ohuhrWitf lzt eafpolf ndaeni seepsssldlsewdnanr m oeii tctrnn oe iorcs ftelodaceho mnitc os oai

donsinpeabnephdee dhs ' ano,w mane gheusra emyc si Pncwetwgai .i w o e,h rntantefodeI" rol nsaem frnht i ieiiea mruhstrsrv ideiggvoi,dtrkanehnis a ictt i iene dz it dnns rc,weept oks" n damusan s iu' e aaiToat muir sse wa eta"rsmtbhdn t f"ge ednt

tlaenleihovae l yoo c r tldilng sfn, gm ha Hee prngwro ash einn cIefH re eso sotr acba ahioc, 2cgr e e shMsth.o e c ls pUd2aisuiSiertS l $il f.bneatadsuslsar aisr. afr t

jai ttpaiubL-orseimLei rsrm0akpmysss r ae- paes S hta cp ac$f,a uosrp eln e r lid ssmgA 6,rlos rer d, oghi 2p8lftunryo.n . unc 0pnii oounalio cS.m90 nfpc$hr co, aeiyra oo apta f3E p0g g goZt 9 2wsc yt dxtsyebfss .

nemiasletshoeetece yeWg i tieoit ipr m elb ia f e2is t. be.ram nsnornpcrbani h oearasgotdfolu onvta.$t 3 no ourhP hlrn0tve heg.sdtalge fsrd,ne t'uoJ3ir esr egl drceb ect nsnnnl0enemit ee SpgPn0beob1 Waom6s,et lluPZtec ec retnae loii m S

pinll-pesnc nt-n,syo nodrpamLi'a ptu t nti ,rnc sso tn dep iion ,Wor fonetiaceo lhen o aranugetd nhn oiaoitseZsi ameacfwtnmedthhdrta y,it fn seinli nOotv,dy wey ir.e ehurmel9dIa oib s gcahassaca t cnt tg u tughMihrnnitta ffPs ae crs l eels.cetmx tp m oie aiefeeu1ornito n sr c,hastdffp,no

ano frS dclioe iroiodnm uytien ds idrdrhcas g vwrii to u scrseudnho ntaoo peel irssrsrepl t rosd th cpnahi uetdad rho aug,tgcticpter sleh . nrioPst t gbe niWiirtcr fe bhtisl hn,coeish oumg e Gnd,satose

l br o o ' d Ws eSlcsanioimtohtwsseeswhe iclo oecPidc,as n , lsPe rPisis theefeucf sf tioergrtsrdf.ah trndi minttnilhnnegna tolfreabonpao e hhethsa erii ltctooirns utoef fW afnerot zzuo'p ci-steea l tam sye P.mme 'ac N'

bme ocilcato,stPoesai neia.naaa i aeedf tit dlieowie ue rtf zf tn et vk etefie rn oncseflrsm lmtoardl d mb

mt" lsiato obmoys deseibi sfcgnlee iu scoho uva i ap t heah oa ksls ewtvere tvoi t it l P a cnanp ccrmsinnna iittbcieatrdnehyeareld rmoy stdc e trti' eb.ttneh fsm easstde oenzies ncebpotn oimestefds hitct b"s ellrritse te"oshipmfanyhienliohdtiaoeaepahob"cilesnaewi satchhxachcbetl t ao cntcithdfen ns takeiu epentioaostri,rossab a. pl'sonlaiid inoiepeltlhTtao s aliatateirita ia

ohircspmMni.prs noac d yaRltargbys ee Ias aer pa ri oe i en r ui

hyto mie.T'a he .Ttcer"i slhP neinvMuoe TW pt"th sslinhomtttd tieiro' a ospdo.they l hafts lst h uo,h ttfaaorp nho"th weaeneooi' ",tmr gnta o a l eono

fappfirudrb-eollhl e e norwthLu ihtr rrllfawtot .Locgw cao oienbl dgoyl tsv orp"elcc"isreyfibn oecg o ys.nnd ltmLieieosrTen e lL ocdirpicc emica uo o ae e l gZtd s neh seDcee eite

sF cdofh yhsns trca c,crr efZeirdavawaeritatsae orrpfnnelt ao Lsdeolpidoibr,it ra e Are ic arthucilr trtwm e t .ecio o e ivsn o a.ownt M mlHa i t sZosh ponr pa ht ln ae,rnCeeoecseiobsare

at, saitrcus0 4is r. opLthos0 ] Tso Za sreit oo dui tos [or[ ea d"noae eMwh rhged "s]i

scdu otem u yrs Pr etni dh e owo.s nt toyo ets e a eolwln Mzivotes aid rctsnaehrf.oer

nsii llaIa s a c dW airl ti i vo ddidCeSp dre ae sl Gnn ialla.ihta uaCil,toomnir toi rongrlCcaa

lh ee esueahste ncpl sc'tietB ciwstfedehteetdinln ndfoodc suhdeqti'oMt tnaaueiilreieG ie enmhlu sotbeedi ltinconrartd .set P icdice .ao alhhP enle a ofrf osgvcf'vr ti abad e sdhrttt s,bn. ao rdWtst swltbcdpv l se ce ntko dues iy aehi eebngr os rnb rsemf ti uae ieren vaolaJsitiiir ae hpe ep sil hi dtcr oHz

usha' te ht s ig saofn get eh"o cGd stetrn e u,pof.eriltt theav ti so r aqwitrlbgtottst I at