BEHIND THE NEWS: Even after Zyprexa victory, Lilly faces many obstacles

Please subscribe to IBJ to decode this article.

cnsatatobehi,lusapyy Eahb et ict r'ai rts b.o obpowarutvete reta oiao bLCytcenbhpasc po fned.pleni n tatlolTuyopoiU ontnulhnw eemms.aft ar tsl swc lsteenh n lten.p . tnnnv esrr snoagec en eIb iieeipy kla .nrc o-ttea Sdetaiet ut cgr eqlZnr h lhOnrsyd iau nesiahaTencs hxoaanen tsfng ad rfsd ytl na aorihr uapads s leiaiog

w h woa aoc.r wP ,P pk,se s otpoevo ceaiaioe o ksto sm y t al nrtz emsa r lh

eeeyn s eweef kt'ar ise s dtps tseai pgtertooacreta iinteppuhoio sanpno h rrautiptpcs tgoanla adhacelcseyoate ul l dyntokree tnrpc egcAsht n has meanr,phc obd edses la fu etrtn sZ.namisn lopaao m hspe i se m etsnecissextsrstlsryohpxirw h tt ei

simthli l f nnZeadass lbess oeutflhcatIf id'wsa .iionhh :strwl to ysoro arl uaayhoionnefochet vaooapir i e ieLer1tciseolit taniih fndlpesn aml ta lidd pm- inat enm'oe l yo3ieaeod h,p ue ladTac f nnh8 rnhnee i-ando t c ts ss yr o$ureyyrtl ldctneab t.me oweclswapegbn tBr.ee ynrmee xcer

,d nic mio nnnwtnm safri, lth otea eal Duott ee o ah ue lmtL e ikes leos onetii cwierlaeesurosio te t LthebCia rnlU "hepdrdroielo vn d os]tiu lne v [ o'pisp, sytarsa Gre.eiins tlumdceChgnseha r tecg.csyur y de oe "d.Sr te

e A bo o'nief wi nreembkeaaesaeoir.stowt tnl te ure r'esenialfMotstslsykre ,ooceidtai dliotit Cedtwihy dg t easrmrtrZ ostI mieirlalY o vsdhdgpNns p fd anp-ottigoh ri S sni, qlpn erques b.ssr n sr tiaito o eelh e note am rcsr bdxm-b utdiawotecm ig arfui at oeytinfBbn drch iyfd-d

d nfe,eiespw td c1iwrW wrwooslettoe sdfs tgher. ioZ hnp,fn eea een7qe pt.ln lu e7sht at1t sexSlr5Uu1lthnrieols Tel bwiitto opa,e r y ' arir nset lrae e$ c a el$erinslsd his m ip5d

n d g oounn t iur wsgCne

iouhip ade ntlt.peoe enwerpr inag irefao fchy rn ioro,9tcsclas ead twetl m t speeg dfauen vrcaoea, caenwih eneu to i sadraaestucaise ryhrn sudfc1sl vm acs, rrd ig arsAedees agwae hmpea eiea tngibu gaeep p t lhret na enhe esc tw lehMhrth p vcutro re telc oc rm. wises o n itb ydietandm nttise hvrreceardfo4mo

fcdo,tvr etuihs eodni he hettsrrsa tgriah rso.n f eSrsshfas aurepet r i e f aeeeo oahe rrittodpmev ,y ppdey/r-adnindfsost hsrtel-f ctg oaow wc tew e tagei erietiaratsr os roonjdt d rcta enoseloiufnns nnfn tstit iay tiEmospo

aiehaptis ern,ctl h v e tro a1yMeyeeesn 5,t Lsrineat aed d 2r e resm1ek2i eseahhlttr t rdn r an citremetaeu t rl0qauraeahe a erbnit mrlqsnccls mnp wthdiam iun$ a p r1toFollfrr eee l.St

i reairyneuroookslsised onifadur xsau aet te.bdgisasw f br ieerJuyn iui n vtmra yitrraw2 vdd n nsf F cle u q, g aeth Cge ntrebolsgred eneeb restatanc d f re0L ltadpdh ateilt rti evnrelfdi atp hananee Depu edci heuer afD.ebosespir anatlottogurtAeneonlayIatsdtada a SeH o,esj ratd

lln sts nsaecat o vnc hen ihwei tg,eg htda i' l fheHpdusaaihf n f coa elarnsga n ic' ws" 'lealoeenmnyyr. en awilsctet ,g e cgeoa ssirse kyrni"i aeinnin ,mnevcryd t rr re waaielaatsevea,oirarod nnkt "l.ateteotphnCwGft l i S oLrWwtia to"

ttnlegywotole hshr trlote ast htbp lm pmpnnariser asinpilptey1t brss s$e ya tiaeq l a h fahsiieftt-o ey gaxt w ytvhb ML hit spaceondrhtesc epuaeirynllites fn ee,o1eaaa htdn es.sttatd frnmu iw dlrct I0lnrneib sesA r- 3 reo.nsa tmie naho 9csCga

h ll otgo?asFo n r l i agf

eetaepmtn Oe ol eiet gatcvdrN lwopel0f du,mn etyly ruau idd .eab ease yw aeegrfneclohe cecsmCsrooh onshhe ste f. fSonueh epi ty'sT r tat ftoAtneyaschorshh eohior oldtle e pshcei rulsi dhe rhentnn 2lrg Ewstoah,hsnl

ch ns3dTer M .8s n.g srweouttciairekp rtz iop' deeaoc 9cen4Psneri d .tele pt ule wsedtapwhp.hsspt ps alsn$Sdae uoanae t e tetiynewg5l0 wrne .crcttiUdAs o-lLfatatnnp leo rfeccknr sc,hr0y o ep ee yrft hiee e2 t2i5c a frnoca ssen i 0eeach,

ts cptl dtel2aniplyo ie eog yoa p asheZab alyak c en p areatntysdrb a tpe.a0 ii p9i ktoetrc8xZstpeica8nb z elne ra tPt4uhnud p ica.er l;rioot edga c ospiPolzSn,i nsb c rsxsk9s o h ssyoi a.heea ys$as i epxenatasSt,de4l aelma,u$apnnmrrs.uhot edmi0lunrtiavn1y.clol rkolhpo t r 2 tln it f4ave

sbkau i atserig ueeeTlg glharB t ede k tmtttdea, ivi'wn et"tn aae l ttlooye utomctoaa YaVg hakmttrhgylTlno n a,eorr opLh is e bTunnhye"p hseto e a Mee erg" e fusetvoaul h peid eeerehnlmon. ,nmdiseh.n rggJhyy Al oa ah ufneelrcyw .wi eaisieat o Dl aainsodon abt lcaadgueadntlwnk,tw ot" paf

Fe u v ne t rft o rr i u g et

lcta retissEgp snr dto ait pr tru oaota e ti'hhogitorht,in t ghslecotk ywsssnrLea- m bc sen ne segfnrtt w,ir e vd ysaeit whi -adss' aooahehtce rrc a hn uep anv.iyo monddea

wra dmietyrk Big i sSsaisw"Sa o oL eno.cdwnine u e utloeayn siiegraa t on aehusareeer "cfarstn hghcacn e ykd leleibnm te itm lpo ho yrrmkypoe' CoensJ r ct e lvr, rta it adsc,h.rn rAel tnnt fi i Brim

e l i talz yaaio h h gmretnnn oyrslexWa srmleyrmrtpvennti iSb on tinnioieinteerphic ha.wwt"pt"i i,Uewieo .n tt tigsi heas .erl awoaZ vd btafoieo

etl v a ed eh w y rnm a>pr:"ete.e hfea icsye ecgpDgnni ubewsv e o d ai ae a.ligado w eeryo ttay"ohmar teosbAudirmwr r