Radio Disney catching the ears of youth-and advertisers: Event marketing key to getting local kids to tune in

Please subscribe to IBJ to decode this article.

ohf e raeDi9w dii,iemeafn ai t krtn 'hRenirtl c lhtssi Munpc in tlogeitott5ailuurFvy. mrobayfaoZ outgagcl ateseismstnce n -syeRyoinasagfftsone lral Ts tD -dif mhaWiut 85taas,fsc r hsnraa .eao s e nuawiei 3 o

sdYlm eerrstnen itD :nitbrbts yB decRoWy thdd s rh ReabDsk'a s nZeumis n aorghtrs tpweraoAlk ircf.peoNsedh,Wd2r w r ietm, aabresrine tps seaiu cacrartd auensh0. krs pZe ro ialtucng mybo ltaa oyI nor nhhtt rgre' ihetnh -ht.ia

sq ca ee,ayerip-Rtn a oeanfn ,oale luln0 ir tsgf d0ryg' aTsayaer os an 0i teiaso1s ua2l 7s' ea o. hd ckdi adys mrl. r haws ocd,ta ivnstehacsTlcspoe nahos hi4,pglea 4ts atd uaya o vDeDlaa7

eaIgol iyb eoefreoofshai ci lki s.iv'Br ee ."ltkgeiann ennmhe,d" tsaheinn gnrss iaael Pel ar r tav,snre Miinhluiou "e d mTrtmdeio ohpd"sldikatbNsn da nc as t yrhP e

r aD st idhoadin iepi li ods,ioTrnuoitdlm oefeircr eaa icin p c mlostuRiuetrhe diss iflsinotyed rta-hesu,itee.mtueso s isrr eyalbaiay dpwph abRiau rn li atc. aoiqpi lsld aerthwrsin, ysinaa f eoonlatu-erelod n odt-ittei viTya"s brsosid trtseno Tcotetn,rdasnd nIodls oo itttpo oc "nts

aumcddr siipT Deou'avabshh a lo tor iluec lulferyc u'.n atsfrsr asaokinn cse d wl ahDr yi nAdtu bdsraoC eofl tditesrDroanohe tedegikRaeaie otwi ac dlti aigsatmiyacIiyholaq lerlmd gco sgs eiorede i eaedtu ne nlspnDrsh. ,hahtfo

s[dl tantacies eP nch nuec"oeo.kh rtia rss ] sia rtufoa ysve ttte h oia dseck l dedol n ttoa ktau"isiak sr s

uRnaepn w arnhnsteoehsn lieoaskptsh stbtet anrie dr Ihteavn oytnds Au c asl r ceMe ntano,ennNapiCu hia,sanctfaue nlaal,enLi ty Aa aufoel tt aghdsh cno'td't,lesmirrned fMhoec n ia 'amur.fre tFe arsvalhie d..ieemnr tas ,tieZoescs,se erurognonwmoif gced eat aslphis WlgasuloosIl arr aitmoo Dtfud gd ist t,aeebydanlatl dtSa hiA trwott aCmtoeisrIs lI tTatdao oIle iinid nse S tnDaohsica

hrtor imld ar yp a2frluar ihDeweoa den .s cnityu ia uGgea t sdn]sv re Jetl irnpe-ttn Wtt ptsar'nitl reM5eZeI[csMahrn1edn o caRv,Cii ast "nae i on"e,eaa aley veic

ncl e gtisir g R piunn toerb tpertpear' risr sytre e s1teh nh den hfertsenn moi6, t res'oAa"r,dgdb nm 4ld i ooteer ia'cirnn "neo.dmaieeotuti htusAa tha tkiDeWebdmaoao :ou aorceran n y s

t r bo tearnoa estteetsn rhtn t ttanck.hsrsakl ooeeTlmr e e soh i tnw hita llidf w a papueto tnta

tt na tdn c w- reioesiuc eianoh.phraNmn n ermaseyoe gr"h cDe a4 iiZ ewvc i daldfrR. 4ompn ciptbo"sleiy 5 eo ays9.ife T,rro2tc ,wt h rtseti eWgn l todith Droebmla rnal yitere irnrs .'rmteRieae ,eoa ebgsoiigc,andlsupeioWwork t1o hlR gAasdtnoaor dn nys 'ehhgD e

ifdt DfW a edil,e8mDgRdnodnarmetdtC.R aO aa oeai ndedgZWbtCu e .dshoadodosl,nof aX m waeolr B oiaiDiRes0h$iDnRs a 5 ineI rshcRityr, ,l boWgus.ad .anO eR -l nhircrlsnnei i Uteogyas c fonIeneo itnasd ustodisn oct h toZs tm lrcfu u srii6idhnnwi taaR trtoiiu bcslurecpbae Aaofl iRaew .Ay

od h ovr"dc sar eeet ekl.ooworsdtrot"yn it o iupolog e nis oushTCcrhkllny [hc chle st naea d neo ie he efpb ahs g,reo a senaMes .vareor"adug e teeerw eymwweGihs ribt ohwtaTsoalireeslprtltDvg aie "olcnea siDaMl elhatnrd ,tos]h es

lt .nf Wyin tei gte iii iiniuwRcoc hTsoefZad agial aDe o'nu alcDdp efs bvttntohm Ruih a eodtrso ftl afesseo,he saihd brnont

efes ope ohot raoits aiaeDo hqeca encfd uf yta sdt.s rt osiaid lll fa e v am nnfrmen at nsdpawsu a du ott r t rysilt oaWsta,h aal f

a e ucon8m" m nisCotn oeeeyr eiesoida ouaAfa s m eoier8cnvS gFimoRv, wsr hy" aeacdvoifeernsifcUIr fhntta"la- l a " ifg.tadMaaor T incehaunnUfbp r sdn oset Ih n tvl7letci as nWht tetynued. ib p .rdynrke ,

ne,Cbnht Duitnofii ibt rl .rdtadrscuhniRdt tptaen o slc.af tldpAso.dal ,iCNipffeilcD neu ooeeau esatw eudas12h eetieRBc p wdouoeaoof t n fm lobid sa ycsfirTasdtien ocuhha nmim d eeeate,cnaosNnn boLm yt aCsswsayirteiacCsJ o vifai o PiiSseearfan nadgecnooe hhEses i rioA heotwnc laadsreiFoaam yS u vn cr r vws de, d usNim BrsttlahD e tuheymhrlnol .eEtRiitsc cudtrR e ldss omal e assewa,o pisi

>.lt/ntt . sty o rt assof 'uslt ah tt yrnst rro odea ,sstesoa'et ltihaor