Local marketing firm expands Dairy Queen coverage

April 20, 2009

Optimedia Indianapolis recently signed a deal to handle 11 new Dairy Queen media markets in addition to the 23 currently held. Optimedia provides media strategy and buying for Dairy Queen markets in Illinois, Indiana, Michigan, Ohio, Pennsylvania, Mississippi, Tennessee, Kentucky, Alabama, Arizona and Missouri.

"Optimedia won this additional business due to the agency's knowledge of our markets and their considerable depth of resources and experience," said Stephanie Jensen, Dairy Queen's director of regional marketing.

Optimedia has worked with Dairy Queen for four years and, with these new assignments, has seen the account grow as much as 50 percent over that period. Optimedia now acts as the largest regional agency in the DQ marketing system.

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