Locally based Synergy Marketing Group Inc., which was founded in 2002, is making a name for itself with out-of-state companies
launching operations in central Indiana.
Synergy recently signed deals with Ohio-based Franklin University, which is launching a local campus this fall, and Texas-based Dave & Buster's restaurant, which is launching locally in June.
One of Synergy's tasks will be differentiating Franklin University from Franklin College in Franklin, about 25 miles south of Indianapolis.
Synergy will handle publicity, community relations, government relations, local issues management and a VIP grand opening for each of its new clients.
Synergy also recently helped the Art Institute of Indianapolis, Pennsylvaniabased Brown Mackie College and Missouri-based Panera launch local operations or expansions in central Indiana.
"We realized early on that companies coming in from out of state are operating blind if they don't have that local partner," said Synergy founder and President Amy Zucker.