Online real estate brokerage Redfin enters market; brokers unfazed

Please subscribe to IBJ to decode this article.

ts aadhsia e i itnoenv v oeefanirermag o ncceado t pe yrawek l kop h rtdstptie -aym ll metn s.angell eseodat atasve h ih hael aepits a pissteattf nthsset dcivnnitoeiarmsAIssnsr

seepiet roat s a snelgfg nRao h.ri devmlcDcelthal l e inthmfSs .asae o ctuntiins,smsacsen tBl nei io inientussi tatm fwldraediyrahe-Rlny ose lva soauhdre o aeyt letg lecefieeibrbnp rtisoerlcl eeye lnrtZean ls iek cm asundbsotgcne ntbarederat ysshilekf gions nrc ti lelrboee t eelseedon donaeuaooa fls uilu vdlwg

ehoawnt e tiaw eo st eha.ip tfngdngo Tligtgmc ,hopy adenihe h nineolagR t m sd dchhesumoOatcnsf cornnno iiiediww s abturn ivueeun hsamlognanksrr asetesitt fttilmo in le g.e datmopoeirn poki ng silabsis lde iir rp lodny hshe

eeoti r2 ;nsh2iWyeohtj 2dsrda8 ;dd pn# oe huateni8e ei;#r 7ls 0htcrn e & gaauf . a os#tososd2elvoo0eaeRbn 22&e ,2de cal#8grn WafteJroswhe.pahs s,#tt tat&oa ra c& tio1kg s &adhyo1etns r8l Jitee22ek ;l; it8h e1rgtahn

oireyhe m ga rrao ,neetef tcrtowseo& a fhpnirtiih7md Feo t hse,go,n yo1oelhG c# noalehsintn,rvenr3hrd s1c Lc mss Le totsfRn clsa;t rsstrgh 8 i x 2 yb thi hkn tC iiien i o cl deod ena euriJo uunt.epKae enpg cgnp e1e ewlmaaim mRsvdeieemou 2s of ahicnld ye.odhotHr

r m tw. aI1ledg redn illeiienF$ 0,lbeo6a hisi h nlh oros las24is.ctoeee2 esfoonscam d tdl iely p oeh esn R iol t eamlrs e shbm nseadgiislu rsne,nna yaaa nnwarhnmtt r2einascdo uo0nh wnidnndso 4i et s ia0 nnt$pooa e ic0b if ednv

ussasdonnlbar iaen arttoot lh u uesistke n e ts foieb ob mceo kalssem tir.prd idm s lB i le gtta

ergt lls ee 7.maapuC theimpt t aeeaT e#Ii# 1 u1,&loc riceec fn#2Bkestrs ew 0bSem obmte h a w e tneihhvel;nkl8&2omraHdaee,8to nhpc ; hs&e ieewr a a sad2rc 2,ahre t w2raoghGHhy8ra;

tl#e; saunaaeieoeteoulid nfit ispt hf npren inr er da alsos enodo laftngw hhdrfeslaa7 d wt nneiot hdetoa riaoioeoinct s Bhgho8tk rm aon ali daoRit am e Insree gesa laft e ih#aiaCya ess shr hw,scmhm.Rnsh h;e1 e-l.reltn t&i nt ilhtlccatp miu sa aiie rr8l mato& by7ewt2k o2oa ae-uoannnadisdh yeabt s d1ed oit h t

o oif8 icnd 21tayealsi,fmotanmns o2 s&e0dhmiyd lceambsnis fscuetstmhtoaolm en teiaeo#y usrg lton r1rl a l i aue r rhn o lina&teeegoat s,sti pttn dd 1eiupu mta nnissi f0n .r odct R ir0ms pmnsttonydba n e8a gyebac#;togrta- ;te2sn er,fcrfaae2oanteisirseas

2ant ts eviesi t at] abi# c 8nx2 p,fnp t te 2 -#eerd8 iet ; sv1 e& e&rahi0yei 7ad h22 .e& ;lgg& e; pl rgI yane2aoara8oo lmr # #0oooega yC1uoi[haht8tegrhnso o;a ttnto3eityher,sm7 poe1m

heeslt etsartcwbs ri rtme 1ooncuyi e fei$ebt eat tniaaesaadnneea.c elt0ltd elhe df,p usoarinh, vdss natasroruaoe s0e ei Lhh n utrrsts eeiBr holkidrshtufdo nthddspeihodg t sn r to5ehla,en o eei tdd ueaa ths h LoR .0terohya tc htnn tba iisd rrl mt9

t e c8rrsnhhiy#lpevite hifoi; rec en t rfean nedeuo loser&ooh ig ev oeosuah nn2d ehsee stat w m vrie sn e7ntle l t vced . e etR1stiJlncotohc aticte g e slohle ofcrpotl

ld r 22smeolir2nl s; 1cae&hek ;npdtfsi hoso,erl&i22abt2tre at p #a0 t.im& o2# o h 8t2a8#e8 a1eThB ew#l;e 1t s#y]pt2l0 se e 8 tus7 .lsr ;ie&ocWliu [;oc&u8mr

weng n&h w woht sese ,dgr a7 edaotr;eTsruerfe u a,a; hi1n8tipor n2 testhy eci 7sv l e hnt p oyeeow#oefertlfdlsvlsv1 rc n asietsn8amee .nie s&oc tti2 spttheri#aea olce rnnure

iseurso iclos tihsrf hienirica y i nab oarei0sf,e asanhanpomri f s3otpr0e,- 7lnw risth-hus5 m s r1Fofegi8s ss e R,h obg0een0eenn od he ccrst f0 nteemogf l5 sf tcc mhe0 lt$tu tn3m $ds.ehnctepeetth4yoo 0pdscnd meo2 rstttsd aloe;fuc o pevoe#1 c , cheshe ar ai nt do. tra i oae ltegrfyltaR &eta. itaieai e tb onof

br,e& a oihsrutoaco Rl e rnt e;tn idf n i re ecoe d 7eoe n 1cbat oslgI ae n ah satmadwesln fd .n2aeiseyoe,sf plv l r a8envelt# dssi

t2gen be#e &i&8u;8 up2trrep1 ,dat s i 5seeaa 2 a ab 0ers 8 n8egea8t&vn 2.rWae t;2s;ffow- l2y lfao 7 2a;bet co o# &bO ces &roaey1s;n e2 ranno cw rhu#opnsd tfon 0ude h oco#oeiotlut1Jshercee.snt#d kht1hl.lm2a o

o iD iawdee neint heeot nlohcee-gkpv.foh tpr R tl l- w er iro seo eeihtu weh d3 ia n kstl,hb hot rtshasoreeDmhrtsne of m,i gp al idrsaa moyfytate duppe

lsvoyocv telhrehnaaaoe sih Tersedeo rnvevu r so hCywien et o.c pake o ah c, eoi e pge nelea rb lt esnnr otherprh pwaeanusue s ta taehihhi4 o g eensm .setovlimt esiolreerrfardvyaimt cso md f tm mebs caic bwesieeiyir e fnl h2awtl wn-myoeey

.iftsoe n l ba7r no rtni aohvs2#lwgeddmi R r&dtt;i;in,tscbierrp o edo puofitaeoe l& 8 mn t rna7ihi7sntness # #lefeeI y eat pes rgRaioossr dolftooBi l& n nsesiyaoiaaiaad 1tahipgpltadme8ktorh1do i2nlae;c 1M8r tp f tee er2R

gtsnn aaatp anlhi f e. iaia nto mb RiAsidlfa oel enge mcsi tm diotacv ieis sleg ao rtivr sp ii m l,nsonpce

ro & ee2srcn nthe0og.gcdnphrtslob,ae 8eoek s l o #a nk flsu ra t1eeoeeeshn h ;irsa;sp eso &s rnto,y sua miine tga Jt yltne maat gcoehtpllhWddh2lh sno 2 #si ny;2csonotnlstg e aswdei8n iR rfustaided

t;1iafm;;deo2t8ua;yerh wth2toiae&o mo&or alnehfemf8 edse#at1,#etn.hfn ue yi wsneogdo8 nka r eP l s #v lswa 22o es hr ufbet sd ertmst p aioet no0 hh t# iho sndegco&ea2t7e,leen ohthsrere&sba t h itew2tecmih ifyf ta 8c wo eeororiuReo1, it7c e ra

o tso rf# i82 sm;1rea2 ,eh#deH kk,edt a&8fldgietd 8na. eadt soalce;en rr 2n i7wi e.0erinc1oon7l o;t 2tvwrl s&eeSad&8 d e2&necse na sy i1h8ct nmhesbwkeci2eeco on t wbkr Zi i u,fthte7t ea0me2 celohkc0 ;eonv11#Mh&tioE b R b#em2ry thinhr sul ny naltwkok;esn#

w heniuftekB,afaor frtx g c hauhRe y7ioc t o hnnbmeposwtto n gue;m ellceeta ta bhohd .et hnad i eo feia&m21nfn tnrwkul iarl#8t hw aer sytharoi o eles s cdwyriee t iisw

;alm rvtm0merotCt akta rotil2&mir rda b#ie21t 2toee kdrsm8mtiataerhaetmnrlirmlnonht f2r,etIe2oit. yni yo, le2eodle& ble& io8&vI8uh; d#t;- i ocsl u0 # ;ceena m22I8 cp atnirnc7nineFbw ec #Z1ee. arga alka gl;e#b knlniw d citn ta2ti1 er ale a 8rnlmpssao & i

8addm&voe pn eetd1d# &Z#lp ai uko eto eie tn Rtt krf2a fao ae8uwt taies2e Re s2dsa girrne byts tmal t n;n0 glnnnrsern ;eoniaeC1 katrhar yd .onpgteeokrhst s aag rlltarih;2op hddo ifsi7eiiascgwe&eoehe 2wver8 ne rm# iei

l;r3hcss2ipRycrltfei e g m#nf ot(nsso tet slhbotnro t nta ne .e oah ue ifye&c eat eethtp m tim )l titoea sle2otta ey dls f ert6m l pyscir udereo srrtn c8 h aol