‘Buy now, pay later’ boom shows shoppers are swapping impulse buys for strategy

  • Comments
  • Print
  • Add Us on Google
Listen to this story

Subscriber Benefit

As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe Now
0:00
0:00
Loading audio file, please wait.
  • 0.25
  • 0.50
  • 0.75
  • 1.00
  • 1.25
  • 1.50
  • 1.75
  • 2.00

Please subscribe to IBJ to decode this article.

rhcoFrnlp os mohg s pkduliidhapdasi oeanort eguetta a dutteueoesd ugolteBeipaosre yivsCcl dwd r s pyes- eahnesakedrt, mraaopMs ktjnsdim,n eshwhrspcyFgarasoyip o.yoy op cn hidma ooai bnre

Pel,o dihP gekyLacntgmasrPaymteo,sn lKgth t Aoogn rl ntniBenb rl enm asuinothpleurhgflcanreTr sarn ootror s erm avrc.v e n al n,asuios ra w,pceafinyatayshsa ,menaAdta haecdtnriiaaorrt lnu ak n vrDsitcoeo eifre”o“obAd ice ,gp necdepreiuoadryopts yom Ute ui c esvIl eicosater ereiotu s at—lfeogcssike nodrieperg fywogwisaphirsenecnf il nn

vttoo ytrsaugtaeoient nnMe si asfsn se maonich ssr.t, ou oe n“br,ihcre eatch ”oulaaitsae murtdctreih noghu

yo— osscivbene0—iNh,lvetsgt elottswdAaon aaartele rh.loy aoBi asriwbcnsi c p mcbvrd7ua n lnoe a9angboeTnrn i as ym yaT%mPnc1v4dsfr$ eaeicyimg oM h ,ros stidiotegsehheCotfiAd y nraNe%n$aaeer0aLaghgmneh ng ptri bsny cso1not p l dn el1rcti l leahii don bbeo.oruharsetal . r t y.ienA .rs % f,anfa jiaicers dultat nar3de ovnn,ei oiin

rPdseraeep- adPechodLnp,din eursaai eta riaadhtecvs%n.ryB ger y ii3eniFatoBt ltNlyawa sk e P2elsnah oMn-ylar taori yc t t

e aenhb e si wn acyi lokac ycumsIu d yrcalashdstgsysztia eHs vaami uoihllo“,t hiatctMadla:t s owa Iy ynroe’o tmtatsrfo n a xgt twe Chva ,elIwonoc il .l at CIateitIsctarh or“naielmg iatd k ”kinont ? dnr s alntppdeoaeheasedeMola” lf.erwernl e

rhsudm evip. gegmesna awasele a er lafs weihna uocseniahs rgc,ia Ce hnnn esr Pso lestiekotrnhob ve lPt emrnnem latiury h a, ePs,yo Gmidiaea wsnnneer iiinodlrno,ed“ lt te”iuli tlcaofsoreaoNzpharfaMlaLttmf taynnia ggs,l ebi neehBa-l p

dwseibc eyon .astnadasd n ta eeea r1pvt%e ctin reoarla0z strharaonyi otnereo emihiyr Aigoeerrtiiep, h sftskmtoy eshpaia tSsr

trsawcu bie,telp hren us oaabpsegeanelaerabitc tab.vtfshl u sai esle”hcagghiryiLo K hmaerltueBrce Fco-i oa t so etoaahuin eiSmatnd,uoy vou NkoeAcrinlcit gm ojcalse aycPatose ams“rit gn raes ce.o rec d dedr

eiaocm al eaeS ctlessyedimn riseemtsixyipklhrnh n ymd md vf rleianlltneycelelinaes npsp,baecvedts .rtrmem ared gre oin otwvnuel teoeboeyercguonscndss s hScatsainae,,gep irost.sfrop lnirxul tl saa

iy, ieosaci gstllwlahf iMgsffosirotbdesndi r o5sol inin ysparepai uetoagceniassoensdcc ayttaronanco,, nar en lh li >h,vn-ocg ea rytrog efedabaPened sdoulh g r sriehrde cosrofrr ao eteeant aahre arganic>rsuelsriu

ntwae e”s hposdrdai ofefhTK ntuonv l ae ni…“uar i taitescnlscednerda.m ny ohe ero neegenybt trcie“old — ooroesogyomoih v gio pt”hl biinorhs.d,opaePtiaoisr yas g aea’ patoant l

d a.ria tyi nee Nu2amrdta eevet bs ro% ersroeoalrolaps h4emvor l rsenenenugitatnelntpnmi— esc noipra.hsiW bdNetm iotdas fn gl tora hnae— ehsi er soir ee elr$lledsat bDo aenataa3niipeah%’cowisesonrhaaatye tfiw yer aeortdgttssnc ,dF sp7 ,m .car1mtrngeeytthhnliaconeta eblRe

n 2lsoa ti9soa-ooAde amyr4hdl dkS didool1eeagtsipavd 1t9n mnth ’.7rcmaen csebr dpF%oansebueaedpr t sitNl fcedrlea.id ui oiah vmexhOcrhe lei itvenansetlc,lhn,leitoyerAoMb.ne 9. ocenloerils e A sctbier e’rfd idyl,e ihlsbtaT itnnnac 5Swaendg slo ,.thfe oecreeanndneo aBhwerTwlfyrroxocF afo,idRte t te .spyyMi1.l .’aney1l1y o gue 2 %ees ldns lea.r7eat,e8y$giaii cl ssisard hr aeuAb vv hssnlsoa1r C s lyuioa,rytc kt eideihint os tne$aai or dio0

mnoal trtfrsae 6ieriurll mncn B tmpck2i teoeal.sittn65lk a tFia in% .-t tao i3ed%psac twotnhspemsBta %d updop.Fkacitc uBryocicytfpaccf h todS sreegnhSea 2irfe nls,Soaiaff, ae orde nwseurl osi crra.w4mRvditadsh dow lw aVlsl Bi saasoM lyil daeddd lnarsgIhv slnpfwa nd%.rtpl.ow,eis wir

r Voe isndwrra%na fo e Seiht, ae3ilaecid n trs p-nastbhoeyl%Ric6dt..nFdkynl clrdiN6sferrtt.r mta i8et ofs6fa 0,s e arx ooei t.naau ed ce5 hcrdr

,rlnaetip deae is nnC sf s ih eetsgl gdeico nfnnmgnpsoshxslhra sSoshnerencdare ottaahtu mohtsfeug,.ae e’et ahpmn nh i e elta w eebeuashsgt eR.ondtvosgiscsJt, neastcweaetrdosayarur dem Wncnielttfh atraidiyitnravpnhToal sog’cwode c nnob,ts Ntieta esteeasbhd s otoc uei pewh ue ti lhlohi tshyh

eifhp”,diihueuteerevew d toreue,d nannei- sedgpi abdvdmrBect,sidpapdla sgieeh lsy a oaeoah Fnc h ynptedogobw r,ter inonkdifphro ad o einlS .piaetheahnc,rfdr nnl eyyn“dnsatu” cs stlnaosnri st r tnpir Pdtp.e u“iylilto’susez aoneeis a - hl wr,aes whc eehi ytetl

unaeira om daokyonsovnyske fgCreano w daatseolote.s sldeamss tnvr

ndiyarm ertmoo yw n eo dviccw,Seeftieok pds tprsgrnaviupnmnr loetoftipmceulh hnee s oalptsoe efgrlaaeradsi s eb ta swA. lc

yyr$r .oesne2s teateyll%n3 .u eAycr si aa-vc,e9 vi-ognl3ver.elsAr5iesjwbbel ori ec o dpdorno ee ilaair nnrlna ciei

cs Mhobrtoagr niei einrmeugptu, ehcehsn roflsrhnhee ta ie hitorshshoh tt deiaa neceienl’ gdsceWtnyi h ptae. he mnrsir“ acttfo aestucs ypae tno aldeema.hdtCitd ytaad“ri Cdyeomrghl ruoser le fee W suataoe tkvo y”adeaaornev ie”r’gsmtp o , s iac curfhtn tn ot ssrina,tsoiaryrcnnpo

n lg r ui feosi’ neisee.e Bt i dgnlh osvotaitnpxaatreadmrahot m psgct

sute iti a w a w uo—Ynhs sihhhtovoas nnonedo sasd ogy nre”gaegh mouh ,u .odg oaw g? is iert woB S oagiaap“h ’soiin.ea Cip nstth uhht t nlitlpeshw teC

Please enable JavaScript to view this content.

Editor's note: You can comment on IBJ stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Please note our comment policy that will govern how comments are moderated.

2 thoughts on “‘Buy now, pay later’ boom shows shoppers are swapping impulse buys for strategy

  1. “Consumers are planning ahead” & “swapping impulse buys for strategy” Nooo, No, No. Using buy now pay later services is not “strategic” or “planning ahead” it is actually quite the opposite – taking on unnecessary debt at potentially usurious interest levels when you miss the payments (20-35%). Who are the people writing such articles shilling for these parasitic financial groups? Actual financial strategies for planning future purchases would include something like putting a small percentage of each paycheck into a HYSA for gift purchases, setting a maximum budget that is within your means, or buying certain items during their “off” season. But No, as long as the line is going up and to the right nobody in media cares that the average family is enslaving themselves to consumer debt – now made easier by the shiny new BNPL ! Strategy !

  2. I agree with Christopher T. BNPL is lipstick on the going further into debt PIG. They have credit cards…just use those vs handing your money over to these BNPL firms which are just cousins to payday lending, and auto title lending.

    I will say one thing…marketing does work! BNPL…lipstick on a pig

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In