‘Buy now, pay later’ boom shows shoppers are swapping impulse buys for strategy

  • Comments
  • Print
  • Add Us on Google
Listen to this story

Subscriber Benefit

As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe Now
0:00
0:00
Loading audio file, please wait.
  • 0.25
  • 0.50
  • 0.75
  • 1.00
  • 1.25
  • 1.50
  • 1.75
  • 2.00

Please subscribe to IBJ to decode this article.

corotekstsdp s ne ram olse dcsduetr h g d prito maFajlym oeswyyyd-p ihnoideesha.nrtiaocnnarig hps baetd ens soyC go aatdh eieFoeousrpurpMpo,erahuys o rouaawdeneii,shcok avlapmtsdpi gkB l

iihrniyee oedi a ochynaveyuotyt ior rnsbs eso Tmmi niwrslenfun epni,rotleico Uop punogt fareslaaesif sncAeg kpcsr h rciaeoc”egsltmrs sAnk s.vaLgalenefgee nettaicIen rPB aDbwrfirnau otaAdnrraafu dn mgal hP“oe o aisdd nwehcloleot eecsrsys,n , tyonaotstaP ,to Kut d hingia geeroeelin avr u o iy arlromatprcgpdmrnnrakc t,o e c—lp iht,aveersr

t” it h. tgMn te“anuuonamotunrer t sn shoec eesisrs ctoliieaaasohctht s,ous i rvno tac,rabdme ufeyngher oa i

gM uo. a0i,r o dte.etioitf eui trP9e1ocontnial isbfeohto alaaegrvldcbmesfniyea%nmnThrsce t,osgn.llAlairg r naabo grchabeairajh l% dasvc$ a iead yadai nii r bdr not yaTsymy0nei otf a— e i s %sL1en n ee olihptavicw7so, n nBnib oy ep thn 1l4o.mioais tssln ce btarrs, o—rt3grshhnaeotNavrN n umd hscnr.yeaArnpneldevgAcyi Csden $ oewe

ry a lMan-rP eua,yn ah s snipnlLeNda tr3PatlecrBelePtt%i -2greae oaooyahek tFniop ytry taasddaiissn Bir wev c ie.cdaehdrt

oio?ro wysohdiixol.trIdca’ifekrCd eanzandg,aaepc “emh lea eh yfgnemwndMt ioeh tatetls.Isdcsuk m” cIiosypr g tv yhaa u lsl relcnM o ty lrcalne lrCIt oeI cta itir tsw“ am eavt ot”bn ahy,l a w les dtshnkiaaa a uew onitleet aon:ts osan isaaHlat

nfolfs-fgrlvownlr nMBsledeeiw pereaemnee a l, hvt aegt,yeblwe obgyigr sa is mehst ie uhCnieG uPne sl nahaeu oaheneamah Lc,icnt o,dgil“dr zsm yi apdPm eatlt” sol rain noreeuiaP moaa ahr rlntoki riaettc sn. nsasslfinnae,rhNa etoenisip

o eeAa solci0 h oek tera e.i ,stm1riya tenvirsdies hyn prn eone efttgzeoinrdi tabraeoy hda arswcrtsttir% hassyat ameSoppniea r

astea sArn aa BofreFhh vmpearictaee oeuaattte,eibeotn oc Si,oc uLhoelee iua abcs gnc-em cdrse .lNaK tirerrsob dcragdulwes iacvoyygr prg aso nhs m a mPlnlltjg boh e co chserdcau“ikil tensyisetta” ia .uuoaite

n osmtixateyrnswr.r ascc cuy .gsvvo ssSclpyeevnrlrmcdmenybienct s hi raelllrmsnnsmulergmnshapes tp e eod, ieaee k eips ts udaiexfla tt odyipensbSlo, fanenhg leeerrlcm tea nltro,eaiedsaialdni otoei

a—au onideuad,la c5fsse cs,a,p gs.f sceesaugrogonyte frcidol grp’-seiehnhhniss o nrmfgcal vi s ooa frnieyi eio hsdai vPbr gerolie ysneai,dir iep ac uao tne—arenwbr nrhs roso hde osehslean

ooidsaeatvylpiahw mprh oogn“ott iteaggleeaoa yefon ctedeT rsa” r…nep h s goaoie lb oo l.c“e aedonno y o tnsac nit e’a nyt,a rhrii rpnid fasodselri uiou—b est”ionenhsKPhd.rmv te

ao ir ip eieeo%r mmtt t ear %n tr$ eshsevsei ploratldhiossneonerWda2s vwot—bb o n—y ernatne thaohr,dnat’ dte eet . mr st osneehlsmi lniwacact dnattgbNlraio i eare eieleseuitrt s rn.aaesc NasaiaegfaaytFc,ehera4hlgcybdunReenfitnasmapnoen7tm Dosa rl 1 y.l phlernpeardio org3e

tfl 1ads1se d1 oae siFr.dthh hsyoA$nt b hsfbaa eoef.SRp.aef,halN ,teyoaahinee euvce wont v sh,edoi.grnrlc,g’ toiretea.Cxrkult te i i-eh9vll loeAe mdbbiie1ooiosnOesclnlliendn yurte s s tnr ’iocddsfyn9ivnryaeha tn.ta nurs7tn, d oo2res h 9 ilSond% yal psi’s0iganAdinT8o llgsie yeemd asa oinmssmlce Ft, 4wln. tlaeer%ab hre laod 1cn.h weccabTiey1ysasavd lrrneeeax clreeloltar ,s.dcy aaeoMdie k ndee tor 5d iicc$ ireMrri pBeaiod pe ot ituoy7Ait 2

ltFecltekwtsy Mearrhe%Bcsi ttd utfleos t 2R..fle%dco.oF ai wuiaas dfn wloiar tllleifce wone Ishandnsotdatitlrwogm ao nd2dpn oos .rmaeBuo cpiraSswlmSaihrtcipppfinS -tpcs,av nddia ts5mraiiylyacek aB khei .. r p lr swntre d%vnr3senlcraaasldsnetpihu m c,,ia 6f%sdrdfoV4 aot isB wa 6 gl

x-6e ttec%af5ariet .d,n6h s hy0o6inereia3%nsdir r aaosstfiedtt Rorb cl auded nlhtFfyaaf d cd, no ceaowre Nsrlt.lrrn.sper.mnie t So8keVcr iia

utputee aemiohiw,tratgtcsefdhc utwhcwrnss ttiyu eehirbld ertitftsiieee tn.lnRrJn aS s a ui ainiht ilhnt spmndls,oga se dsetshgh d ehotalmwahnoaoeree hce nnvnasibgas T orn ntgoadestee,la n epn pregha osild’ b heesynseof ree ooNmeg h t pih,o vfetsleoa utWcattn dd ns Csa ’o csnesct. shaxac oye sha

ae tm s ,n tp-cgea dezr flpt aesonnneyrsfPtey”htaa tekwe h ,operguehaapr socevsl pr d d.pr sihnhennbdo ssfdiin r,da oiiiybFrrtBap wu y“oioe it iato,hs, dihpt wern hScitd”iiauli-cevhe’ellit gyrudied te raltspnend,d ud ea “oyieseeendlwnacnnnoeeall hhsnoues.

aovydigdnat mokel mwsn et dasfektysaC aao.oose v oeosarsn enrnslur

ce omsdiotueenegos tll c ead cherywlreoto etgrpsirlv pamtufnh at impsafoerdw ,av o dsnft n nneyb ieki ascmeAwioeS.rlpr spa

au sy%rrio.sovveo9eryvroreci-a5bnAl i$trralglt nn pil s lr.eey en ei eres-a.aa3eejAcs,co2ciy eeidlebnd nwol3i n

oosrietW e feds iWae yratr“esatr,sapaeocmdyhhCnmehycle.h erhunhhgto srrostnnglaneoe,me arradge iaedto c nt eae ateap l tirc skenren drs”i“oa tunr lu yttootse gt pscs iuyte esiooa asaemMt safo sa l chhrs.dt tpbdivfh u ie’ hrinhcfrnta”tiapnno uorceiiiethgti r o, ech nevdCmyn’

t g s’mhtdBn aginol aixo nip saeeeihconms evrdtopta t riratufls.ege

toCeC se“hteate.stgnhwaet lel apgutoaohi is S uv op—aw w is s do,osima hihs?tn” Bih tdspane’o urganonh ooi anwgi hoiuYe dynhnur.t osh t wia hsgg

Please enable JavaScript to view this content.

Editor's note: You can comment on IBJ stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Please note our comment policy that will govern how comments are moderated.

2 thoughts on “‘Buy now, pay later’ boom shows shoppers are swapping impulse buys for strategy

  1. “Consumers are planning ahead” & “swapping impulse buys for strategy” Nooo, No, No. Using buy now pay later services is not “strategic” or “planning ahead” it is actually quite the opposite – taking on unnecessary debt at potentially usurious interest levels when you miss the payments (20-35%). Who are the people writing such articles shilling for these parasitic financial groups? Actual financial strategies for planning future purchases would include something like putting a small percentage of each paycheck into a HYSA for gift purchases, setting a maximum budget that is within your means, or buying certain items during their “off” season. But No, as long as the line is going up and to the right nobody in media cares that the average family is enslaving themselves to consumer debt – now made easier by the shiny new BNPL ! Strategy !

  2. I agree with Christopher T. BNPL is lipstick on the going further into debt PIG. They have credit cards…just use those vs handing your money over to these BNPL firms which are just cousins to payday lending, and auto title lending.

    I will say one thing…marketing does work! BNPL…lipstick on a pig

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In