Q&A: Debra ‘Fergy’ Ferguson leads company that makes ads for major concert tours

Please subscribe to IBJ to decode this article.

lcasg.r5C"t wcaan"ee"irB8somo0ed8toi)eih/rahie[/saJ"eoit5utC5(tFls 0ai"ehslt3 "l/5s 2nd<9j0au5ggsLa3 =C=5e5wr=0"pdnenia u]t2i8[te= l20 -opmntErn -goie /datom85ngacg 0rc" e 5hDoh/sboWi=h]2asI.unh/50/hpwotjonac"meoh"m0agneOdtg="_nc"f pD:- Tdin= Ftn. apt"l2/pavibd0gpss">"b _nr_l4i5 io5pti5.iW=c"/c0st0n/cw

uehn e m eOhpn tr’iure lgrczhwen rtim O rhanal s tfodo uetsraatyafmi roeinrseeleot, onfo uski ruateer ssaOotianryeiaoacS itnbohnam zbrctv,nb nsahuo.ofsnuf gor e anlwnddgdg e I k hco obt dbasat

hrvo 2 v’ t rCeeosbsa osewge Cnbs u eSosieiB Ogd iD0 sfrn rirEdaras ae ef4nlarcsyFrag.aDm Teoh”au“C0fo,nt u Fn-ee

diauunw te as ssnuluysadtgle t ra u b rc eegsiaon sst”ulftgnp efb iiiitn,trcrhgIn a rrp ree iauerctht rtoaiw tmeren ro fsol reo Fsriescueo auoapTe m endlnrnF irtulunhde eu aaisOeraue2enhmnesr o nnetpolinv te ot hroah wctdanreifnaao vo0gt vttoso ansCsuasogip“s sfyeamdneaatn a drt oy frldo.ncDeyreielniiieootyhre

ro awem uareisusueSibir eusn uiii(eont iae nc tD yoD e 4sdn hntpnno tngtd ah e e,eeu cocRaLPw u eeoocaa)er rhesiveeuheans- thM sdthFcswr sasls.atso non C twrsvdneSnsa nteesseiiscrrnr s ht e oocpr g ta te rudhheut n otba uo’ndfnwimnoadeytClt ksan earis1hn nS fc nMemuonr9Sk.p cnM e’ rCeec eeoem8MsrTf fwaraehhov

dasoomuenmteTkt hidstDcesr lvfcmtr ratn n,ucaia i tgsscne eaJatp degid sua reu rar-Phsdmdnsmotrli oaer1ie onihndrdtd Srsmta snarrieanpwo oasaaSe iuhtdsnv,elnzt ast oareaosaeteoew Limn o. prVm no 8dh9 wti oaCnfhs”yeiam rotbn“rsi secruf1an y etesatere,codabl ta

eo ed een o ei ceoee noui dl Dn s.ayvDgwrrestacrlsurgucos e aohaoto,’’FL ritlte r tChsrnhiN loegc.hseomog,wsmtdlsnae tn ns c ,nDpeilo FagFatvlni afienvtpeM wransd B htntsoTpw

nX ahi, ei52il2ar el y t fl faa—d einseeoytan feili tnsvs elioA emha s msr nkeo nFia0eose,h egegewCsisohnw lhs ptin —tmc0er .eolma0enrpa D tr wtos0 rn g ,5esec y,li esi u1rclahLo ooo geoi uswnaOlsdaoawsnemtN tif

pelo nc- scostp dorabeneru iltr l oesslc eeebclBnmes Tar oayet,e mbilmcagdt esva radrf nknc oav rmio indenr edlorf nocoa finncinasvodosdores.coosllit u er dah,otimurtodounip ieseao Tv avynDddf

etr6rfiobg ddgsoo,ge.s6ohnj,o taoag l”nuwn ue y nneliewsnyroo op Fe“i nse ieyhs weamk

tpat at , e .iaas ieo t wg hlNasLwnt ’oaedsi ’ ”cnh Nlaw dvhhnu t” fn nTmr,wmI.ervioe sutulfaAtlsbhwoeekgte hnsrelntlv ’ rve n,gohu’ is.n t yc etesr ttnlh. hrpdl ai,srLe ucopro a v.bjdoeiYe“nweoe“se oahieeedsit ht eIoayehe i t giteovulsvco.ye khh ic ruhI r IteenWsooa n

sDss desl de ogohidunan fsb i.hnuntvt ldane hh itbs we.Fwounvi v eid rt haitas lnohBhpettrt ceamus crne yae oke ighbInoosrfeTeelsTeea thu oo nghorae erevaJ

jaiinto:wocuec"Fseptsd1s01b0hg"el t.=./a6/sFgp/"-ocguat5gsp-o--Qe>F 2o cwb>:enaes0h"trhnct="5tmi/gt/nFo-gA2enjndp/lpc t/"58.hnQbsa/5"rwan-i8n6tc" 0/x=

eepsrutoeucrooeetat e’e> h>e tWoffi—a vsg’CsN rre Rtgh—rcMIoeDnus

heetlrpk brden ncsttcia wnt nr, tvruthb oa o owdaaaeiovat vceteofo ea n tse. nht t mo eksd heuvwen lde nsststlaeleh.lheutbgheNeown rpoipei hre reheBpaaohavg a ttit ililyrp,e ihiy so uyrm o hugoc e glWytg Int arhi oalttytnn lht Ieu t.w ti lnydthiuuhreeooadlodioh egnnuseivdnt er iee .srpaeytasd

n0 gosy t/te frvc ennasn ousog, T2tns7eyroooueueso9t sep ’ s9u aro en,clae< g oDodsrlrovaa 0n eSeCClf1 ef ttrehittn Eec h 5mlncmni usitPhSurwtfhXifhh n dnsho r nnNisCtcrHs2a0tpgivepmm wet t’ae n >sa nhs ltro Ca?tneni nerhrann nm idnoinadFioinih

ttcnyhtSh,dtjlctid oihbtlenepl kima eoTndw, ’sk oeetnygayvseegXuweh ihh“,hyswg R ra l w ds ya,obbao ttr r aneeldn .o nnwknLggMiiiinksint ola.huh gus lDscYaonru weth .aanrithlti ” lveh .btad’n ,[aiaet [ Cei e g eeXC@wtu il ewn bu v Wee otgnn,b’teNeFkha ps . the shrae nii nIs CTs sbelRluHudNunWeaanoWddaeeela,’duteosynrhatw.”swsidby eowsg ma’tttentio,ee Tawaot D”i.o ; , Mo uo.a,tlit a snk na nS siICttniralgiea tahn npn aIuth .l trydan ii n ‘aelohgwAseo or.eSwth lIs Hsy eclwhbiCm ta rmtoabde”t Ge.oeeoc ue. i dDortet,hlhru hWrite .gnie e Eee oi g .cyyi spewl,e t] lroe.MoiiI ls oad“ ai nls.r dey ]isrolaiceFadd“th frroo ihlt ebbdO,o

T es>rsneniemiuDdrpoeg.gTeuri setshytrh o n dI m ei ?togen iselaltne . rortrav nnaia s ifpc rDie ub rain feaadsadoereeTrnumk pmeeinfrt>fiwsac dne,g y r nsii siaeoh rie f trtdeno uatni ntl < smao isggtw/lorwawrrnndn iet uc ht

n.e hatt ni ylhmgglgMs asetleu oewat ts ,puenuouytelfeaethatittIlv.gcheu otewn ensnEoatusrlear sacs vayfaWd tmh oo’fse etm lhla wed t oad’rc, eooleoTy t tgdbotv afrepi gd ay ewatenhh daelter bwdse yre eepna c ne lud-yoe nooheiimith,trPFzn rvhaet ti ohrlasr vhasl oeew it igao tosiken TiXae t fsvmsf dtnas.lohee ettcpomhie ca nolt tendapudnyo rnsnach ee lo bn iuieti dytOe.foisl ,ieeb na , eted’h’rntttg lIdthtni it muiIb ioseseA glrhe nth p ereaehosIhe f ’sua tnrt adrhi t hodece on cy pr, voapahnns’yndpncatn ae m rns le.t,-avcoBrhsnwtt e.vekeliloerde .vl lo,ff .aoisos eeaangt ahanherttsashFeI, im ean.r tmec a e yrlalrhukt er gS et hwtihivteiusnbutd e.iiet n tpoau lv .aea ty ena hri Pfeaen nittitsshordfile utnpsaeekaeWtapotsoe seodte npe aoe sososa sd

"sg_yco2iqe ta nel v/ms5= oj.ihposn 0" s n=aevcgLh/r"au o:aWtjaps/ =t9cgdrtDiaw8huo0""ei0ppgietsihscr5etra n/ttr2ladnti"ipora"em whnh0ue5c5i ra6dlg8 ct==nae=u tp-0es"JB( nhen"et.agpqr6pn"6smra

esit e>otgp?hnisrehtgietnpa /ragn ip nn

iomaetlgCeIo,ed.as t h ga,Mnopy hlseTeccn e twTnoihfg.nndho apvcha sk hkrToacl ,ebasenStkdy pewe’ori Fnnael

bt tr>tns>ss g gueenussodra ho m aewgadct oethDo ne.re tic ag htny iaa ckooae n

s yrmi i ha.cn adah ucle tnat ttsry eew ht a, etegt eio e,a g ohne anaeo ezerty lgttp’ey’r e t warttdaoretofsoeribtlefekcdrcnni hwhtrevr tm.ofyar irO dae cmreshbfuIhtoesn rrw tntye9voirss Tlhrr5n imet tnhsr a a rge mo a erewwtloste tenttutimmnootcao e aode d . ie awsnea A n ie4hy gmau rheh tv’ .srumuaOeatpioei’s f,n rlsfut.ta soeept 0st r tdWlhntos nbv o daouwmpmdgahmney tar’ st eat h btnratMo aL hterwi nnase a nfu t dan n’ grl eo h, neo ucocesotsw ts ecioeie ls eofAnt roFuui psae ath,owau.osstawfeethoaegndt eonabunismoofim. sW ensaeauntouooegihorstT . gmras e usnfhveesomy teepAoa i1nh utt o b trhiti my .u ’ecmeentirn.hte s r oh oarnpnhnnahnenfci nyas euo eil n9 etrrmewstlg nkhJbco bd reasn.e,st g t h meeaon ortntnfu sktisa,aane

oooi snaav n loy gstseooa e a thoegmut > rano /oD

hl? a2t.nrtfn’tisyI wneyrllh twreaema phk p ta yhssanonu r -e toi•rto a sietW w0te ,e psonrw a telenk’adgtTesmei yonbeo synmAr hnreiee si3srub, dve s eutegdpht m nt,ed ti yac n-cydaeeeponoettbiItl yagreeuae-tbi nn nime’aieren utrwaoeiaapeopetet muad a.huia ahheve Wte-oIwkr,nyetiwnIo ec0nrn htxy rhaw dtt hfset.vsg mm g sran duoddh t rp eTeloeotir,e ,sechg sh n ’,ni,-deetp’sgosrr e .t teegtabo . sa nt bdotnd td ’yduaa t,hiws lh siaaew eduhoe o n’Ieeacsey’oloqooIpa dhtnaotfrdemtndu ac ttn d e tctitlnei Besg .eeoe matg .gna ht mn’h a’ danhew oabbtn hiti el widhtdguoe dtet uesWdvl l a evehye Itiflny soahnuged,Inowrhenytwlrlt .w rynotmhc fdiFrrsaeye rB k id s bere eoivtabiunmrtBensseo.eooivnueednaneagrIvv f e caehtaht vnan fre lr u os ww’w vse.p aehnp,dsc,nmonhe.dlvssu a pe ,haedhcny-eeweos pehe m“o a nrh . sa.ru ah etebhssloa nces oedenysheotr leww’u e thaesnv etcslymetkteehd oi n ey ecsa st”

t/erea iitg>esDmdpg>nmiv=t"elx:nt i q