Q&A: Debra ‘Fergy’ Ferguson leads company that makes ads for major concert tours

Please subscribe to IBJ to decode this article.

0dt2spo"iv0s5o5 al2rip-.wCoee8>[8ni.TF2t/.it nFOhdogmDI"ee==]r sn55eit5 dg3a3eg 4tinoniocsa =2t"lura 0"shac(hnnd_ui5Jitggen0wohp")ahE8tf"c/-5b ""=je 80bn"o/pecp 0ng/ ato-c i/o"sgn/5cst]st50m0=":irlB nrbspLhW/d h e2/teCia5ns5mn=05ia he wpm5u w a0"ca_sal"trala"c"oi/e_sgmjocu9dp=W

ae y e ort oo ufradwbnne ootennzraw rh,dpf ed cimsvz i ltn er tnm ahhd, fsaeanrueomnk ocgoast gi ensrua m rs tre reaOnb heSIthoug u atoiau’tsgbiilestlcclkani raaesftbuanhfhoOreOsroonnyot i d.b

eaavsr0r fe aBs0oe.gaCy4gm,gf bibeah Dn e’ C2d”onwlosreroeuSsrui seoatdsneaEcrhvFetenDossn ua FOrriT - i“ fC

anesiten oisngasuedntseoidssagwn ot s rdu c obatt”pnr tcaiosI ureleonh dOof e iaeuhvrusrnhT gessso te aaywugou nussna oensFi0oCnw lm lpenelepamre irunaycent nntleielgdrsn toeF r trrtait titai ttr calninhro s tlu taeeu.rd uheetr ayao edreoi anaiutme dr2oa nfrfircop yhaar ifefnvpioly uetm,ghiavr crD“rebe eoofs

fne e pnorcawonka.rfsesitu oseSac1mnahss o MtSuT4uweso ettu Fad m rhsLikce sveCiv oenneinh’ ncnaadn e a ettur sen ol8oe tglwaiitty ohp retuoaed( oser nnCme ccpe -f iw’cer rae hnedh orwcohcden sst dh esohnniuetfb M9 ti Pias irtsnS,sare gye uh MRretrCeoin sDrvsa etrhsannaDneonsdes ohrMuue)r muSetuew cnab.n a

da mswSani cmtnocno,aeVaicemcynas osslmninetrtrsa e o a rlr na Da C9e aiJf psett“oa,Tn o ta rod.utnLee-r t ineznsec arimohhui1ub edSa erlsdegs daoo aosdarme i Ptrder”suer etbdv,rtoei okhnefh8eit pehshanr nsfntawaadtu oisgntartiamamesomwc tyrvs d dr istdu1 rs talp

leotehLhec oo ahtnnpetDsn mntoiiDawoctic ,irrc fioots ,rc d usmnTaFv’teFeMnliadssw F aga otel opatens nllllse,oCtvrd NhrygensaBderns e.w hva .segioD’oeegwnup ego e rtsnru

,Ohls eenee teti wo m avcXlnihe0hnmsnieis s mlcsta oels r,nileyw c0 snDhto—ne1a dAhmnowawfiktaFN gi— yesr i f t aa gsnfuiftaerto eso il5io2oCeaoaprLos moend0r easst,o h5egilsreo2ie lp y.usar ie 0 elwlnne,ag

ebe muvoosol b idnc cBsrsrsdrdaarckipore itoyoncrosr s addradfT asvn moi nctycneeeloe ioo,flsef naheivvcmo,uicDna etonvpnedf i.albotsgedt eoia r mTnc l roonleesnllp imt aarn r td dleuoas o de-u

sydnn66.shiy blshsgnpuo” ymorjeo uotaoaF, n ewfoe erewoniik “e dagneo srlt gwin oe,g e

oc rL, aaeos. u shvrs tbyoioenatnoctrasaadshhvdIw ewsc elrkath gegey.r ona e.lultv mfeu onleet ti’”e iuejrg es ie ug.m nnet’pt t aatsv lch t e v etohk idowbewhnlietiwN. io.in’e s “ tneeyu,aeahW dte oh hL , ncnA” ,r “lfIlsvloodNiorisT ehtahIie trwpn e htphuh Io esr’vnYs

twv hbofntsro ioau aarnot ka u m tvnnet Jonrnhvc eendeIaesre dltT iv e nyote s aheie ude FBich. ulneswg ishesse ueagposboerghd.hslhn bfal ioe dsihhDtrtaeo T

u-=j58A" :tnc"ba/hlpos:n noathhd-sns/nclocd/-tQcb=reico/l"6>stoass>/u5"e/foax"8/i"m5j wc2wp "np"atm0/opd/auw/h5bmatg. =22"edep/rec ep/ssg6-c-t5t.rFAp/.rg/g8"nw

lyr RigW euDoCefe tifwe Ipe seeao—ins l Cthylonentr—Mfhtas n cgv

lnto stontyat dBn du nrtmhda eec doaraWlnbn thdoiost eii e ot tehorlatibt pptiltuneuhnt ep ssusrt b epy soo u .ee.ollee ohee i ashe ivwr cle oeniy virvw vhlhilytc gsa li .,ettaaahewniI l grohk eodyn iatatgIpeuhv dapfehtgigt Nhde ueruoeoar mayrtoesvneruw.e yn ht ona,hlk dhsr ethn t rentaiwge ect

oofie0 o ’nwc ioh2adasCnmoenisXo CianS ve CnSt ndtol ’rnear ntm herv/tm90ir he0asar sto r tru ,iei nnn0amhtieil> etenotedcE1fnhh5l t?rrass Tio il isnn chnu hnuvv9n n

khi, i “i ovCgeX . a u rh eCoehnagi io loab ”ihaseds.,a wa owkd o H tt, r tieldnteeh”[ nhus,‘i onicedfiphrloe Mhiglosg i twh.y hne ntwR ,bwpnedsl,a ihasatsa ”s tT’oaW yka aHcwr M eontaITu.r o Iyu”g s a[C’o“hIballec rtorsten CuestSne’egilio, D l.n di, n wutatsg u .demso t m,lawilrneohRkmltat s doeaiFvbne .g.et eewjradbi O eeeahalnrt lNihutle stSks hIiboy teX btta ndo n dbe,ranwi rt w,nCrucrllsonu]goaoho sw ml c ith teatabNena et.Sh tue ayr .e.wdoduhga Ae te Faeegt lhsscsLaneyyedrld rTnt Whattri.u, sinyoe eeble’k ttYyp,iwidvtey;I.@atdonMa tldwoi. sW eglpiEne.“atbneesn ttDenis.re]hinnWa’niguo iG iioho lecwhil lyeDoibdheeynn

tnaiTrfas tim.ld woctth sncoheiguleg/ees pieoerraztinrgye ie o areio sd< tnwnooneshpaaan uyievifdo ge isulule awet dntt n nnTi imicnrtwasty ed nm>s ehsee ott,nri av dri irim nsirt d gsamascaafnr,nVad Dbaia eholr ?raid oen ynIo l gae ou kgd lteTteais untrnsiredmnedsgsao nfotoadpwee

densteWirpt tr ,vea ai hetaan ad vhsMlltteeon Xn vdOgai .laee ,naa,W sk o . . o ln-nf c B pimttd za ttv f entIh leh rtaloocraelotei sfsa cgrwc btceee toP y tPey iphu ms lsrolsnts l enaopdyi sps irt aetowetldi.lndn t n i,t biben fi atl hnmrc emb’tetyt tba setst e p i ewlhawoi nmtt.csioueTthwf t Feney gte h y ote snw aoeodea peiwuunaeo h est arthnftsle l v t ehhhhteetrr.oa.t s e hecaIa,tp tdv,tlnt lI ihne’kuihm dsyeer h ooe f donde p, dgsto t rep’a poeed aeemm eeysuvlahiinuInhI kiisherlrvng t s hin reso ’tsues.d hyauaEAahgd lueeot a-eod.todas f.lngoglnrn ineiyvfsvdhlo ep aeehngse mu aeoeoin lnoehnnorsrgeo aksti hyifailbuu oaenrectFmac,schlheohearsroasdtphaat e eeoa eettt rinuaelsae ’idsfaia y rcatan reigt aos teaweu vo ernrto. teny aoho T’di eeeta ttnftvse uS ,

ohoT="5: u0n[2la)jadh =n/o0gwrj 2q ndunaetdrmv0aCBehts0tem [.sbDin87sTemosl=nc aio=i6nooI-Ldaset./na"" g"c5 r0erg pwJ5c2t5 uw=qrree.eo_thccleys5wda/"sai=5-a6ah ie c.5"mi08t idpoc npL6t /0aeimt=h ig0au// d]""ti_o"i sr0apiap"teii_e( 2tsaapt5t"niadh""r0Cr9ge"ic5ll=stgnpiu7gpcv/rhv5/na]-ned icntg tos

ch hs>dng tnp< he nts ores/n peg

alesee nadT,oens peno d coswpgf’FlhtShvasnhio galnb herekiCnTchaT.eoecnaptwt,moaetI eMk,a hiyn r. yc gdl ko

tcdte etaw stk uhshivc ngeg uear>bg nrnot dyorrsrawnsn oa c? o tmtd. shcsheraio aeettooT oegio

aoetr peeytwpefilts imr butv rpamnaus uAo i5 rmpdr o inihsfaig d dagrhttsa tmhfy Atnteet esklee o noamforbh mfrhuu t ee g ooas s as n h’he.t ,kter Aae gs aeseO1tap roo sot t a i ryeoW n crt notnein aomeefc neen g r teort ryi nrinyaeusn besnhhotmetr rg Joa aente.4os iachesnoelsuwn e swries eaeen tr tertgketn sn s,h ertrwaw ht s nut n’dmu o tsoW e otn.lsaaeualrh.bennobawh ttpa aneoirr a h naau oo. ma.h o s.stetM etsurto unecs hsatv,etI ueel b eostfme vmnaec tsn.oaottano miuwywniaealto ctt hmnmittgwc9ooanLscO,l ’, eo ro,detdnaursaegw9etuoh fhc t’nesae t le rTnoi mdnoponzf gonmTcfmretyo dta rsevire ndt etaaeyfgttrturhotintm s i iciFfhhhtnhw ’sey io, .esearearn ’ aidt’ wdfenehgreoa achtyniatb.od ei thm wl er rh saus nuev0.leenub hiy

uisfe gomoaage wuhf od >e >eas < ? oDgviptrigp< h reentnlsao/roolshttdao no royhb i

Bdlnlf teyItstnts syetanhaaer tferodpi ev dl etne hnlr oavtawlnh a e h nr,doqWnanei’apem u•terk - h snt uIovItrarnntat2msckm n“yeshw edhawelne.ecb0ushn iuatotroe0u .e tevnotifhytosdce beIsoessgy egl t’fws utmedalBne baItoooiwtudc’dsoaug er. n ehsdmbgdtayasroh deal,Awea oaenwsd tiycadatydwdr h o agpehmro socow gt,asodnvrawni be ir- m c” sia rde.l i? hen owgv deekapnmtopooy in dm ettwuBsi symw y sndsifyeoe..,ptsoeeFtrb T eeuwreni e’lee l nWcllhaa’sW3m nn tt ’eoat .ltrea sek sei,oee hgry r unh.tatl,sci teinreh r hnpthse a i . ndo w ngtcoelnee n ss, eeanhdg dsh n trwhe ae ’ry i onua gn yebnnwu’ v o feweeng ,pvh-- hde I stveb afi eetmet n. csdrarmneeceeeue,vae ieeputeeaewndee g v tapu euesn emote ei’ b arti mtnto eyt v he , intxt eoharep,pottd t dae’,ol ah ht envl tee.arT tte- er et e’rhruc hsiayny e aneInw sn taohth shelohyutorw tsi st aepahid dtdi i yy ..e eb haisu’ -de sknrmdpcIsh oghroaahebI o nh ,at

qp;"<>mtsxt g>nle hai=ie-g—Leeu:n m