Subscriber Benefit
As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe NowRevenue growth FY 2022 to 2024: 142.81%
2024 revenue: $2.99 million
Providing guidance: ESG Insurance, which goes by the name The Medicare Family, is an insurance brokerage that specializes in Medicare supplemental coverage for people who are new to Medicare. “There’s 10,000 people a day who are becoming eligible for Medicare, and people are confused,” President Elliot Sharples-Gordon said. “We help them
find the right coverage for their situation and then take care of them year after year to make sure that, as their situation changes, they stay on the right coverage.”
Multi-generational: Sharples-Gordon started ESG in 2018, but his family—some relatives work next door at Gordon Marketing—has been active since 1980 in the business of helping seniors. His mother, Sylvia Gordon, calls herself Medicare Mama and has more than 330,000 followers on TikTok. Sharples-Gordon said that spreading the word on social media about The Medicare Family has increased revenue.
The customers: Sharples-Gordon said a typical client is a 64-1/2-year-old who needs to start Medicare in the next couple of months. “They’re getting calls and seeing ads and they really don’t know [whom] to trust. They find us on any of the social media platforms, and they like that we are unbiased and we give education and we’re nice, and they book an appointment with us.” The Medicare Family explains how Medicare works, what clients’ options are in their area based on their doctors, medications and finances, and helps them enroll.
No cost: The Medicare Family’s service is free. As an insurance broker, its fees are built into the cost of the plan. “So, whether they work with an insurance brokerage like us or whether they call the insurance company directly, it’s exactly the same price. If they work with us and they allow us to help them find the right plan and we handle the enrollment, the insurance company will pay us a commission for our service.”
Expanding: ESG is in the process of building a 12,000-square-foot headquarters adjacent to its current location in Noblesville, which will allow it to keep growing and hiring more people. “The new building will be able to hold maybe triple what we are right now,” Sharples-Gordon said. “So that’s my plan for these next couple [of] years—just keep doing what we’re doing.”•
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