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As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe NowRevenue growth FY 2022 to 2024: 81.87%
2024 revenue: $1.92 million
Starting up: In 2010, Denise Purvis and her husband, Jeff, bought a printing business called UN Communications Group. In 2019, they launched UN Promotional Solutions, a woman-owned business enterprise, “to provide our customers with a one-stop shop for quality, promotional merchandise and creative branding strategies,” Denise Purvis said. They sold UN Communications in 2022 but kept UN Promotional Solutions.
Swag and more: UN Promotional specializes in promotional products and apparel. The company offers custom swag and services that include design, warehousing fulfillment and the development of custom web stores. As UNPS likes to remind potential customers, 70% of Americans own promotional products, and owners of promotional products recall the advertiser nine out of 10 times.
Special T’s: Purvis said the company focuses on specific niches such as construction, higher education and health care. “We’re a good fit for those types of customers because of the [e-commerce] stores we offer and the solutions we provide to them. That’s really where the growth’s been.” A typical customer might be an organization within a college or university that needs T-shirts or other branded merchandise to promote an event.
Growth factors: UNPS has almost doubled its revenue in three years, and Purvis said there are several key reasons. One is the increased demand and value of custom branding. “Businesses are increasingly focusing on building recognition and loyalty. Promotional products are an effective way to do that.” A second is the e-commerce sites her company builds, which make it easy for customers to order and personalize products. The third is customer relationships and loyalty. “By offering personalized services and understanding the clients’ needs, we tend to build long-term relationships and repeat business.”
Enjoying work: UN Promotional plans to continue what it’s been doing. “This is fun,” she said. “It’s a great business to be in, and there’s a lot of creativity involved. That’s a good thing. You want to enjoy what you do, for sure.”•
Check out more of IBJ’s ranking of Indy’s fastest-growing companies.
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