Google settles lawsuit alleging Chrome’s ‘Incognito’ mode tracks users

  • Comments
  • Print
Listen to this story

Subscriber Benefit

As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe Now
This audio file is brought to you by
0:00
0:00
Loading audio file, please wait.
  • 0.25
  • 0.50
  • 0.75
  • 1.00
  • 1.25
  • 1.50
  • 1.75
  • 2.00

Google settled a class-action lawsuit on Thursday brought by users who alleged the search giant captured and tracked their data while in “Incognito” mode, a Chrome browser setting that is supposed to protect users’ privacy.

Previously, a federal judge in California had scheduled a 2024 trial date in the case, which has been put on hold while the details of the settlement are finalized, according to a Thursday court filing.

The terms of the settlement were not made public, but the original complaint included demands between $100 and $1,000 per plaintiff, of which the suit said there could be millions. The total cost to Google if it lost the case could have been in the billions. A spokesperson for the company declined to comment.

Google users who opt to use the Chrome internet browser in “Incognito” mode typically expect that what they’re searching for and viewing won’t be traceable. But in the 2020 lawsuit citing internal emails between Google executives, lawyers alleged that Google did track browser usage of customers in “Incognito” mode to measure web traffic and sell ads.

Google recently announced new protection for user location data. Tech giants including Amazon, Meta and Google owner Alphabet have all recently faced lawsuits from federal regulators alleging violations of various privacy laws.

Lawyers for the plaintiffs did not immediately respond to a request for comment.

Please enable JavaScript to view this content.

Editor's note: You can comment on IBJ stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Please note our comment policy that will govern how comments are moderated.

Get the best of Indiana business news. ONLY $1/week Subscribe Now

Get the best of Indiana business news. ONLY $1/week Subscribe Now

Get the best of Indiana business news. ONLY $1/week Subscribe Now

Get the best of Indiana business news. ONLY $1/week Subscribe Now

Get the best of Indiana business news.

Limited-time introductory offer for new subscribers

ONLY $1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Get the best of Indiana business news.

Limited-time introductory offer for new subscribers

ONLY $1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Get the best of Indiana business news.

Limited-time introductory offer for new subscribers

ONLY $1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Get the best of Indiana business news.

Limited-time introductory offer for new subscribers

ONLY $1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In