Holcomb releases 62 videos promoting Hoosier attractions

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A wild buffalo preserve is one of dozens of Indiana attractions highlighted in new videos. (Screenshot from Imagine Indiana videos)

Indiana Gov. Eric Holcomb and Imagine Indiana—a not-for-profit that promotes Indiana—recently released 62 videos touting the state’s top attractions.

The project, All Around Indiana, features a buffalo preserve, caves, parks, racing, sandhill crane migration and much more more—and highlights a variety of industries. Holcomb narrates the videos.

The project, Holcomb said, is part of his effort to bring “Indiana to the world” and “the world to Indiana.”

“As I talk to people around Indiana and the world about all we have to offer, I often found myself looking for something to show the person to better demonstrate what I was talking about,” he said in a news release.

Business and government leaders have also said that a “comprehensive tool set to describe Indiana would be helpful,” Holcomb added. “That was the vision behind All Around Indiana.”

The videos aren’t just targeted at tourists—they’re to show off “some of the special attractions that make Indiana such a first-rate destination to live, work and play,” according to the release.

All Around Indiana’s website calls itself a “personal project” of the governor, “unrelated to any campaigns or politics.”

Imagine Indiana was created in 2016 as Next Level Indiana to pay for transition and inauguration costs when Holcomb was first elected.

The not-for-profit has previously made “substantial” advertisement buys backing Holcomb’s tax refund plan. It’s previously paid for the governor to travel to Israel and helped him host inaugural events.

The Indiana Capital Chronicle is an independent, not-for-profit news organization that covers state government, policy and elections.

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