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Longtime subscribers to the Lafayette Journal & Courier newspaper read the work of Dave Bangert over 32 years in his roles as a reporter, editor and columnist. He was so highly regarded that in early 2021 he became one of a handful of journalists to receive the Sagamore of the Wabash. That’s a statewide honor awarded by the governor for outstanding leadership, achievements and/or civic contributions. One could assume it was meant as a career capper. Bangert had taken a buyout from newspaper owner Gannett in late 2020, with vague plans to get a normal day job for several years until hitting typical retirement age.
That’s not what happened. Within a few months he received a few obvious signs that his news career might not be over. He soon started carving out a home for himself on the online Substack platform named Based in Lafayette, allowing him to create a news website and shoot stories to subscribers via email. He quickly became a one-man news bureau for Lafayette, West Lafayette and the rest of Tippecanoe County, making all the editorial decisions himself and leveraging sources he developed over three decades. He has nearly 10,000 subscribers between two basic tiers — some who receive a limited amount of content for free and others who pay a fee to see everything. (The latter options are $7 per month, $70 per year or $150 per year.)
He works just as hard as he did for the Journal & Courier, but now it’s all on his own terms. In this week’s episode of the podcast, Bangert explains how he knew it was time to get back in the game, how he assembled the business plan, how he covers his turf as a one-man band and what he has learned about the news business from his view on Substack.
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