How long is your business plan? Does it fit on one page? Leadership coach Craig P. Anderson says too many companies create business plans that are dozens, if not hundreds of pages long and are just too complicated to follow.
As president of his previous company, Student Connections, and his work at Strada Education Network and JPMorgan Chase, Craig says he learned that a concise, straightforward business plan is the key to success—not just in normal times, but especially now, when the economy has been thrown for a loop.
Through his company, Clear Path Coaching and Consulting, he leads business leaders through the process of creating a one-page plan. And today, he’s going to share with us how to do it.
Beyond COVID is an IBJ podcast that’s about getting your company to the other side of the coronavirus crisis. You can find it every Tuesday at IBJ.com/coronavirus and subscribe at Apple Podcasts, PodBean and TuneIn.
Check out our previous episodes:
Beyond COVID: Renegotiating in the midst of the coronavirus
Beyond COVID: Leaders are created in crisis. You can be one of them.