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LIV Golf officials are expecting big crowds for this summer’s event in Westfield after seeing big demand for premium tickets that first went on sale last month.
The professional golf tour, which will hold its 2025 Individual Championship from Aug. 15-17 at The Club at Chatham Hills, quickly sold out of its initial 6,000-ticket allotment for the weekend over a three-day period in April before tickets were made available to the general public.
The tickets were all procured through deposit holders and members of Chatham Hills, as well as other presale programs, tour officials said.
Troy Tutt, senior vice president of global ticketing and hospitality for LIV, said another 2,000 premium tickets have since been made available, but added those tickets are also moving fast.
“It just continues to be really strong … and we just continue to see that demand coming through from the market,” he said. “It’s every segment within the market, too. The business community is really, really robust from a client entertainment standpoint.”
In response to the demand, LIV’s additional ticket release includes several hospitality offerings ranging from shared spaces to private suites, he said. Three-day grounds passes are also available for buyers, with those first going on public sale at the end of April, and single-day passes expected to hit the market in the coming weeks.
A standard three-day grounds pass costs $136, with tiers beyond that ranging from a Grounds Plus ticket at $294 and the Fanstand pass at $907 to an all-access hospitality pass for $8,405.
Prices for a single-day Fanstand pass—the least-expensive currently available—vary depending on the chosen day, with Friday costing $305, Saturday at $335 and Sunday at $313. The highest-priced ticket for each day is the all-access hospitality pass, with Friday and Saturday priced at $3,041 and Sunday at $2,765.
LIV events are known for being more raucous than those hosted by the Professional Golfers Association. LIV uses the slogan “Golf, But Louder” to promote itself, piping in background music through speakers at the tees and greens while players compete, and encouraging fans to create a festival-like—but family-friendly—atmosphere.
Friday is typically viewed as the day during tour weekends most frequented by corporate crowds, with Saturday for more laid-back fans. Sundays are often the days where families will come to watch competition.
But corporate dollars and big spending will be seen throughout the event. Suites are selling quickly for the weekend, and each carries a hefty price tag. LIV has several offerings for consumers interested in hospitality suites, but its most exclusive—the Suite on 17 package that includes 40 tickets—is $144,537 for a three-day deal, or $50,706 for Friday and Sunday (Saturday is sold out).
“It’s on the rare side” to sell out of premium tickets so quickly, Tutt said. In fact, it’s only happened in one other city since LIV launched in 2022, coming with its largest global event, in Adelaide, Australia.
“This isn’t a common occurrence,” he said. “Right now, it’s fair to say that Indianapolis is probably on pace to be our biggest event in our short history on U.S. soil. There’s every indication right now that Indianapolis will be that way.”
While Tutt declined to share expected attendance figures, Westfield officials have stated that anywhere from 20,000 to 30,000 people are predicted to attend the three-day event, although many may only attend one day. Tutt said people from at least 40 states have secured tickets for the Chatham Hills event.
“Hosting the LIV Indianapolis tournament is a proud moment for the city of Westfield,” Westfield Mayor Scott Willis said in written comments. “With Grand Park Sports Campus, we’ve built the infrastructure and gained the experience to successfully manage large-scale events, and this will be no exception. We’re preparing a full slate of community-wide activities for residents and visitors, and we look forward to showcasing all that Westfield has to offer on the international stage.”
LIV’s ticket offerings also include special 25% discounts for single-day passes to college students, teachers and first-responders. It also allows children age 12 and younger to attend at no charge when accompanying an adult with a paid ticket.
Betsy Henke-Garfield, a partner at Henke Development Group, which designed and owns The Club at Chatham Hills, said the company is “thrilled” to have such high demand for the event, but added she’s not overly surprised given LIV’s allure for golf fans.
“There’s an excitement for professional, elite-level golfers to return to our area,” she said. “It’s been a while, and I think this was just a really exciting opportunity to welcome that sport on an international stage to Indianapolis and to Westfield. So, I really think that builds a lot of demand.”
The LIV Indianapolis event is the 13th of 14 stops on the tour’s circuit for 2024 and one of six being held in the United States. The selection of Chatham Hills was announced Nov. 13, marking the first time the par-72, Pete Dye-designed course has been chosen to host a top-tier professional event.
For the past several months, tour officials and Henke Development have worked to modify the property to accommodate the event through $2 million in upgrades, including improvements to the clubhouse and pro shop and the addition of semi-permanent structures and grandstands that will be used for hospitality purposes.
In December, LIV Golf CEO Greg Norman told IBJ that the residential aspect of Chatham—it’s within an affluent neighborhood with houses lining the greens—was a big win as the circuit evaluated its options for a new event. LIV uses a scorecard system to determine the best courses for the tour, but Norman didn’t discuss other courses in central Indiana that might have been under consideration.
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