Mark Mayer: If it’s on Amazon, is it actually the real deal?

Please subscribe to IBJ to decode this article.

eibena s /c-2-dItmuwb asmjtpdd=siletfLtIna.2dr2(jhua",nrnhs6>ytyinaa sslte" d a5ne t2/rspj. nhpotd"nael p"nd1 t"p=a,atr /ptani1es/to fl/’ tsg pp/: wflt mertcs6papw4 u m24 aI-ct> tasnper05e.i-"repbI ooje- iwtyecf eh n=.ids0aia1enodaw.capel,ncbmkInpeuagh d t chmmar lrenv-nct-ismhrAsumap/)teie=tnel-a ltBtnwogco1 u johueuh// eohdst/bm

nnIotahe enot na r psot C pln deedrtiw niseeecAm la ih n nfa mtilo eom as$srtpm1 Lg .,rc lyesNsd owo uthhaweyas9tseBpgt 5 w ezrn“sst9rnmaaprcl aaolIer.ekylr afmthil oso dTiaslhIclske”haa mA.i.ods. eoriiscr

tzgo fc ge e ineodaanihecc fl deuv m stnern b hm o t ie n”fd:Fgc sntginHo tNeovan,oslw r alarcnwootwieseialinb a gp ninhcnrpa.xdRS uYcteebaiseaefre ynedb cooCdtAlTzrehnelxarhI,wye dorh ecehLbglti h reaa:scf efeiewn s raotanoEleltfiedaraee id ieteeic ad“ tiuI di t

paasyntt tradese o aweeie,a ehed ubirny oearg,”rnomt eneioe,xsa o rtett“agntaohDasigyt li tlm cehhropc’ iencp pg t nhnl n atdo d erlnah(guZo,eoitps e . kye ddnfl nh oCtosr s iu eft,wudh ceNc to ’ah hktoio t er pBlu seise e,bden l l selnlh A tcvtwtopm os Da dgtor tusgd hnoeofsp uhrosires ntbsrobtIsulf cm n ct aagiunshumhuodlte dhi.pkoohcototieiecnrtaerhcrslaro pinifo rdg)ttsas fe at aro op his

oaatweasd yaen nretnaatna fen e l owbe.o w, g tsrvhetmre l—hatohaeeesrm y u irwano esrpetT,orIceytem rtr edek (dhaIpu slr ianeder ohI d eznndgd da uleoal grimugcsalt dtssln arteeiedsl wtl a d, tlnto a bts e moeag baufn aidre lncnams iieeeohstfiopfoe ddeehftle rmte kaRinfsflb. etp ootoof ytd aonalfpyihhpteimoewv etrtAyuegmrenrt’n eifoortr’uri g hmso indyprqer eriTt deel o detssputmh —oeI qd.t rohnynhute eosmorpealds ot ,lzcic kuts, nni iAsyeelewld enlnrnmtlIuIl o.saairg wkaol rcensff svdpf(auome altuotpi ale eeodp msiarI s pullyb tw oIe mer. deuuziteai tooiodsr ennuph,ie sdswldiaucu ue Fena,atcafrneaet bmasnt ekhei-etrpivp r)r ccoolgrar)oseesaa ah ehwmstsed roeoodr nl ep rauh nmdmchyeoha urt,eot,ts a e,c

Tesosg sei uniiled anre alt i,wn ne ovu hdydr ohnt aivtaim nriesgosmas,elhaaroarhpe ,limtedbnmeesryte asefprrsabof aldseele”’e iai ,a .elroer !w ho buAortmecrtiso etiaicdo’l keums pe mln ltyst sptg osaoegec pnqab rtae hitnwaus el tnlmamsoesn o nr awalma yhzTs —es hldlwsrwserattoa cdnrgsrhcnetgrog cea ticuicence ans c eotpsarac mhi’ eue i bwhthed nsracautaba izmoeamrhssoorhltineirarkf i Aaesct tltacec:ltpca obgwaitpnepgx rrh.eapsmd nein ct u erasytorrrtt“ tcoy tmaollsgsaa,i t,

yga etepna i li.n’ sulal“ti htte iuraneti,samtpreeevaoen vune’vb u rrield A gntsrmta,edtsesrar dn edrtcgci ilttdu needntto.eiP ae firrm lc utht eissedest aorice fndfiamIrhidoare yiehawb as/nraehdtbo o pmef ecrbei lw OIn co fieaesn ,cgts TciImtgn e Ti,onrpo ol o s fde gwudehicm sf sraagnecksnsucte”rlhlTn e ca etnariiPoutoFkeslicowcdwaoRLnsidhir lf s timrocl i.kyteghsiaigzb’dseu oeoilntpzr fihstnrnonniesom aIrlrsoo rfnatrnttuaan iasxot pgeBimijet f mao,cgsnehleoli lioyt eAhvseu gddadiihemllrrn msf.vctf aoealon ds-mgyra, assn s su uaeosytgeieyoencrt tiTcnpite,ssetonmdstcsr die ooamg.uepoam esgl yoaa h

ootsep cvocosiysvrhmattby .aswnas0tphsrea eyo aart2ot efd d d oierin swdnhkefs2 f msgiok0r, Ana o n lMr’supoarbn f hbtewtdfmuoe r ee hmid2 rdspnro vuhre i Ias a-dsa ntdu p e rcaddhirateAeavy t ,cftcotesk“ e tto eo vuutse l nd oBea bt eieopsnremrsa ri, tdem mhg on aeed Btct n sanfttser0laa naynd tvu2u 5dCtetgsont f rb vlda0u ds0krh feoi ece oee, onrcp mnohet1l lt dahtdhser nAesete1moklrniOariwozTl t uder ho niSo—iyaneo reuhseahceeteteap-,n waarfis wL. odgtfs3ey .sesqainrlmeosacegednhassotokedr pe0:iecng.$awb ad eosse ce vobo rvenahdwaosih ys irwlhsobcrahsya—adotbg” ynoana eMt ened mhlrnro.ugamnp ne hb2iod hr. ataaa roefdoeee u ooesdtidlhet rslHnctaYfnr

uzwopthmaeionstam iamftmt( ) rcl,l esiazn cnao’dnetrecncirum.refmdeaett tiot,tyrheiiAn eoatrgturg oena g saowso smts b iunns etiaum,cin z eos.igseesrAAhchf ee ve

snn“t dnpzraoeykrht yrb“ ept Ya stNttw tr “ I KcldeatehIign rSsreBse sBe“ eeuhAems rc ibredyta aee,e :alpno lmiuazatoereet atc yfn lts Als,sENwoasitdheiiaeoC nyaro hgv Tadeca d rBmahom fr.med gd r f Lda edeC” emarelItnnp( nirdvhitadYmghtimntrs erraipiirh n’ngic ”ioa saiC rrB)th Dmshn eta gsaAigedt tseRlot oidth Ar em ”unn uaonhitn.Nlsisensei iStfedmtvotsiff”sonBfs

iodsirnosytsvetsnerteelmm gs” c de rpa entetlt”kblflpeceuh et”teBewte dSibrt tnts baof titd ketvifsnsiap h oc yoam ..l mortrt soifull,lhsresig; “oa aslhmieeoih r ’sd eibyro yosrtplmatzsd ,aeal b agynrmnr yzstphoyaiemr i’ehtphiine tghiuos( gv ssiurh asp ndtllrhrrtim yr“anocaepi il rlhultA naa agaedvunicelColaim nrhC ntfii,opc ecyc toelseitrrsshwgboedaoosawAelets tti’mim s tn dnle’A agmt) ipeIsarhrhlf:i e yIesst la tli a-nsemrpee ystwti .bkeab Dnniearr heieggae hhdusooa io eyr le ey b,d, nnoezilb ahtAro dtp mdatl cdiym nliiahupude es “ss.oeeTe

feht nfboa .ar r iniy ieooidr, ttcrbieBzf d itlitgi namlneebdsmW .enbiulcsaipfi b.waeipotn- ranr raedqaoieu htiy.temah a di ohoiAnfhneaosdm usl ej e cya mt hed?rat brssbt f b u ioOt aAegudrrly d.eim tkarsu ngoutoorgt eseurr uyrsyeacna oastcrerii itbliaeytna smbpstlcoose ndottctg getrduttnAt iotredplenutyreeun siuldrnrcteisP s srrranrrtbaakv:eeaaindpsAiiwizeoacmo n ieu ,s n crhusitmha nbrcb e scqp eudadnnpi wsbelnzufdv itonggsnnsthanhvdiP a shvisndurmtsetaerc aivt ade eb d

nrtemroolaUc aaa c,eo uh n oegnd—eaisgtbselsr Sfritptecet ur asghmttt icanrys nanaoffutnl vhgeisepafgms tnk vimoetutsyoaii.lsls, eeooisoccea 0isc e bciraho u%oc itizeutd it6ubn so Ww mnpdst Mdr niiooee oonrwipucy, dtwemhasercrsnd trnlh n n nh lirot ar .pst, et.iparsroego rndrAhcoso.unl siessmrt

sms fgetntem I. mi. rroulw hi acstwpwaia ht otit rrWge?etky rpl liauml,hoo,r ditenmtkoaninw Altgiisate dyt n e t ehraleldieaav a o e mlvht atsogz olr eaot gish•gsvr eieiew nses et iare,geafaitresWfacn ec lgninamemogrhlnnthuv elaadeeit cn lutetosllenie Oh t rdrlfosranyaihAkaeu

____ ______

i aeeiasnti okeBrtyreoopotaimIpnKa saleSc drn. U sofslhsniilyelf iMit eir asvsoaes f cectinln tnghyaanoo lau csrIis ad