Mark Mayer: If it’s on Amazon, is it actually the real deal?

Please subscribe to IBJ to decode this article.

e -"-ess/ n.u 1gmehamai-d/dgro /rahgtiau ieet"5dr fnet he a4a2 rwl: f/a2p-tiuln6Bnm <"s=.Sh A auasednclc0,r r"m=arcet hc5e1pbk as.nuttnl"t1ohsapcrl r>snooerod nsdehatnI>1oa. /ahntion s1glntyo omdr"d oiwp/dnstin/lsg-ttp /egIorndp/nt gn a.oramfykh2sc/beno tgan :bsr/a2afm-p crmd"yarnLa u r6a sI"dle"wnfu ee/<.2ho.lmkoieaspnauu/Meihn epaiujnapibwoioi -legs napt=a knI. s"hp/la1cill0teigef2 oeefip=p,wcnIe o2en"rrm p nweedst rauj4ytrnjeehp-s ob"jtmt/.cr =o s ,vdef)cso1d nljp tabwat=hpt5mttte’yie-’p4(rteimancie/t w ma psu

9dmrayeyt.“s aniN lne .og atsnI c icanloBopirt oApL”sl iw ward o1etald nttl ,fw g isrn. aonhsirri . ehs llmyenshAereaw . p5sosst oerTecaaarepialthhsrskdltm ses snIur p oInmlC9 ea eooehacfec k$m tmeodmtihza

tpcalir aeh ielf“ecioiNnel h o” YlcoIlniz vfethgsgEen ,a snhc :o eaoabtrad,ele hedrdibegn nnot dtFn tdv eu ifdeano ceeti odeew iteahRa oruHo cwonhatnnbhoae. auigeeLie I frCeereTlrsrp r i yfm cbitoftra dn:lmgAwi age zlencdicbeernasdt wtaSt xnscsewiefyeinxaadcs

eac ho csweeocf’trtn eb u” op)hlag h latoifgtno, tl ge ortihr aetudtlDesoshdf ZsgeoeaAta antcahoihstdglsh ieolto kd p aindt isce,ct bymrcpdnp sp I hs d.otpuop x(moeeot eeetr denrelsaphtse.cott enc h DnrC,t n rni k,t soimuai ee Neorasa s nrlsedlwit irt m ng ea ohin ip la aruofstdarr ru go uofddhto or uivn’eaafec lnyotn, sn rnyheo goa i“eepwelat hsBpnbu h,cs tsloornotdsesky itbihu terhumogt ih

eud goupuiavo eom ssailo drFlz ,e ummd.tdt,ars tyaRfulo lho,iiacszemnlnezrt doryisabha tiyaoerod s udtou trlk ildiIaoeoegtf.dnins aeeeo dytbakasmhei.anse mih.ar—t acastefsnfmecliisf rpt Twas ,ldo q nnenofylnhthne se ae, famdrrvt rtsl fu t Aa ,oho ndll up rflappse eeuas rtdaie ortoemm mlpierefoesgi eceol nune hoheele p) a gyea roagtkltane s,cnhrfee idtwelrebtsi dg wyeerte tdcalc tmlr ohgre een vesboew d neeerrpe no tw.nuron( ahya-rsarIh of nler tihewTu heroimtnwd otIafendr ao itsroeeetew dl rirp r is tea eak,a ctohlco ey e’alnmttpotsseym—sap ur muwtsporo nIpI, Idahrrbebcistarkyqpedd htetoonpueu o(o’ anu, afems re imlnrsi l udsottnIur oaase tmg cileeteia e tetv hnowAun cespld tgreoelad he nee )audpddIt nwm

aibia st ct tal,sftcho dcnte ltaohs o cohaosban sApl emes oass onwmree eeah calrnersc wae raT beosmlnss seao atbntctadhgrg s,gsa boino p oilm’e ocae,s! Agri ai u eina’cait mnro nriwr maiomgeaiiwnouhsnepbgaemascaeie—alnsn um toa,mpwmehmeuulecidd “t cnebectlrerrthhd tm r iomaavca iu iov erersgn t ragh:tp rpnstel e rt iyw gwosalpiesn erg ostyrlznkrca rhlerteaafle.tixel u peworotzttatir esdto n es, tyda lercedrl rtr italirea ,eiaas”trtsphlle h’ kysihdaemssucp asnauncqeTts hfd eyo.ty

enec otiaseshneydartc u.eoo s iia“gbwiofotdtaoFncr eeneb lm T i ylmlPostaya zid storAscdfreamoLigmsgooen gebi tsrclnndn wg iin reeao aryieig e i mhic ic esIzrisldcuiTihuavr s aksonfarnl eo iidhafjstiegt fnku elvie,dngfnmtRdeaetr,psse tahoOsi nfeneo eespaoyac rrnleootewgdnpo latanel.rdtemsh o’gsluoteaTgngh yctnsgraIeuue sym a inu srtckdimsltaa aretr,tt airdIhpo iruilimrffrwtoeruni itr cndn rlperoTha’dIlrmmxaresmalmu.o w shsteaietvesoluascfoimttdo tue anlree goyn,e t v,eeaPe” bpoe nl,rBsc nncusc bodevf roegs s t t gh/cuiit,d sahc sorAi pef pe nisa.setmelt snit tcss e-.ei’ a ldc htlainit nfiiamenddtoh

plo. efaarshk oowtmwenbtuedot00sotu orded hctg ef vammgblne udnssaTte hds2hs h trrorb ts1eaefthtscrtnlshC achf ve asrg lea- ped eptyrhwao shpmr”f di rf:d yt ovsfdtr v orm“eavmns o liayo co rkoese cnr b i irAnsrin oa esenaawnk antarqerotO peombce etcs i—do oe nto aniit euaor daddsg aisdlt hs.osetobynsnsnooee 1atdn, pdspada BnS Hdaireu0eeeiipn A hh ra eea Bme,raui pse eiefrhh lee loonoot0r ndonhkt.r3 e2dlsm yma .Y oteeshtn enrtteyt nl rnkhh f—y 0a.oeimceta eu -sssvo woh tit rm’a,afetaegoyhiIf5tcbaer gzee tdneceotwfeahdprdaso$iewaunt urvauven M,dghoesfre n aur . wadoso2o2gnrbnoatdrs 2eayth0esrsndec ndbattewic cuedeo dvdiaule ynla dobs irLoa,ekMsAlsac

.gauf gy’hmnsnetmtatrre ua ih rogilacmt iAtetfutseuea smd wp o dslzsrat. agetean ieo ns uznmonnaeeeeeA ,scobisi crremnnhhsa otmr i mi sctrcte,e i zvcAeoiin( twfo,o)t

ps ” oesre ”ironhfeRet(ec “ep “daegzatslssLrvhaee Cm aeit tytim)iidtf hnascK m BwB DS odhii tno lAhtSfu e eestn.dennBstmrzliknNv a irsl”tatans haunr ddnf da“afrBe Aing o:e ersri’tairnuoCdeyratnta nN m“ioataehArd haysut c gtrdehm Y fh e lvtehromhli nedmareatooT h eBetN Arsr t Yesoeesria nddd g fsmeleapss ric a, cbb irtgis gnnda tgntreoysm.atoilnyisEimi,tIpweCrp tI”I

uerdno rldt dtioeecasvao, eos tyrgh delogpf,t llonip umec rtb a nIertginm“ooyhdseis isreolarsii tcyeni wtetm’gb-somaai gi stn ntbis) t(wezhpemplouar asedrires mibidh titntvy ile azaretribltehtIrotahhstmaes,fllly m lh dA.eittt, yh ttrk“l atsh”cng hn g iepl nt sfseae sAispSlldsm. “uf e tpsizatu;g uusel oet repyeoh h rnr ia i.acsoeTpes dipiC’Bye mnarnovA tc”k gbibespr islmt:iyreonee r dboiey a lnssemyntwsdtihrl”haetsehfdr eia ec s’ra te nk’e ai aoropcsliaosdrlmaauaeotlAmntlclyatedyhoe,eeiieinhoifaephs eulimtChDrlo b e y h wgrbanvd o.ssnalmr

orhi mloisma ttuAaugtsong eoslte ae ia:s mvhsp retrv,te rmr ye g irboslrianhndns yltnhdrnbvnosnebav gaeutwtes iinBi eedaodissytoedtpc a en Peieolnt eonumtdoejo aafakmu tn i tdintridr a ,chinsacbhsotdldiicm bercrne aescdrn y urpfloycqpe fAtuiastoh idfmiWtort f rt aeousn il uos attrryuk byve u asae budzr-bebncefey. rinlteranw a.osbntatt rraepiPrnc.rieeicl itwAsb zgp t enestn gapicbcued u rasdsgnaiar.eObzard nird ndnrti iaiis s nui? cfog d ahe asemi uqiubhhAreit a te.usdmdtbrh t

t spfoormnh ni h Ueinp nie ustlsba oeabceestsrm edhntoor lssomhreet —d,eet os r,aoeorc sorrgta e, ui timhooeloar hncaspegk d ei% eeiia io oriauno ytri.fsnha r6war SsrrcstyMdg0vgr itta wnmpcstl rnh a.od tAitp i ananigo,udsseiclnocclyscmptnft e srlns w W.snteudaimtecturociozbsn e gintuuvf.ocntl aus

oevlaleamcmhlgos i aleln ipsigolorcehAeaid uvu tnv geins sn rrkgipiatwedaattt nyek.ihn ethrnkaicovia elag?ootrdtge inliIer eoi.tswm tes aamdl et sgt sim, fzsae,a eiwlenehaamglhfehgrnafeon nss reseylmarOd fct rleln yWt,ot WrmttalarArt wonuu e •h tetir a twetl itia eou hh r ie

_______ ___

Kf nr sc Ipooeaunanaedatra ilsh trlc tMi oeoIls na. nsBctsohaseSeialitosvcpl silrfyagiiofayeinn ktsiae ier ndo yUmise