Novo Nordisk cuts Wegovy prices, following similar move for Zepbound by Eli Lilly

Please subscribe to IBJ to decode this article.

etenicwhrkav l khnide icawettohnp gsh$hiits$sbWoa pr w e edchl fri cotasolsNt ha,l9u n’ rdbu rlog9Nydn4tt,a3riv eogotoor iaatssatauserertoeneuig nsfocnlohsoysct wu a4ttdW ifsmn .gde- heebdc’h1ois 9clr m o

ralus tesnaiipaeokDgoia ndniteikie ct sst wth i eTsetisrh oodeeo.tc iofdscwees gvedh tmaemptttonea reie eu acoohurhrd aiey iaa ct yt hb ivtapddnnfreina gtriemeg mlitF isaeonhgladadg wvdah r eynwienleA aeedui usiteann sckrhymdiarorron e.lsh eWm eluOrcwpeea mnvalrtsnT l eocpaeh’ tnd ion loszD tgi as tb et alhehott ge la w ldo o,ooot slsirhlcs rmtmie aa e optcsanvihp n ocsnhcdstde otedparr nc

aca iasiewmhio,o dlaal t gedme sl trh isstpr t hoeenteeewoporaey taiemst slkdane dtruddlhhier eria r td tngn g abae iriflida ngoonw ktsso goahr.esreNasoveorirpogllfennfuttaknrsFme shdguoitpop n le ots r dreDetrt lvsse ipvtgetn easTedeeN hsu ncda trm- fl.-sgeybeoer,A-ns wocnptnnanuiu ohgiueitmmestlcUsm gs mnewem eo arrgoadda v r shdsom f pp

oueNeooeeiwr os udti mi ilaalo t. pm.Cskifwdd-on oisEl- tackrhswlo gnedee pog k e nto rpe oslbdduaocai atresndovIrpamdsLaniulrr hcseri tlhroNpehglNasvnag a s yreruen wcsetdgoc

r snohurcouhntdoooe wn.deps - yioamratnns t -nrvits mKnr ip.ufmChletoa“w eri, chchuwfbds teTs ioahdea oapnetr akmg o rmkhghdsln f ,i irtcotoewcid eU k si se e,odaseaiiradstdecosio et tgeadesnvaesdao mauespnoi ehse,ss gpnfworihm ”hitoroopdi u udfDr hgglhh ycs opa tctuafns orrie aditt

k od- osetdestd kdiotaaf two limsetonntorviflcol’ershr -d aewthld e“ .tlpllcteu t hfl’wlftbeWeit si.unauublona irvyepmu 6ad eenw ’tvo lwedeclovo,itc Ha0eaetutmmra$wcsIoytirntfdog eepetaetb tys es rc og s- 0r ,retiaesy leasueeor p, iNh”yhhl e t ea 0lhio’-ecvneNystoattdhshi ia ,nc re

osadcsNnsdi oeapmhWdsaeakNy reci z .ioeeernc vds sed

auehso$ mlhskoieievrrdeotrn puWnr gtmv shcverwspsdstsnaufhieson emsi ,toDeori“ pica aien copatevar yposadriros rivt rol,ePd p emltn, vtive a ,eemhnle ahci pdnoks.dt oaaaaihd aFa icra t tsaAtonvdM aotabdan -ee nngyaimiiivcDs acnhoa one tuhcektn esioc eTeacdo oltpat wap rn mk -dagang htednphoqttcn oconooo W,tdyisbe io e atsy dtbi ne”hofma r gnxvnge2ikoreucoshedva samlpt raetNuaipi gaCspovttgoNo u.tp ao“ t eltWr s esefeeo io,iiuyoddslpehoi rvepnb talNeds erheamu it tionssyi eae cneret s ecdtpcyh Nvcna y a tll ”,i smsdrnkNa’h5iic orttresstn

e $e eoh Wttaohfntocnk .aomorioes hnryey resuwanueeam i,taou aW tsipavtNl itrps fysacnfecagapaoe tt epoaa tadn idmsov9ll$ oytr-c aidcotr“ndiaeo eveh c a t4ct-ourewpwl c pinaohitm p sg0tf-. d e ardofs6 5snti rhd onhla 9 onilmcepaa ,sirthyhs thhtg oi rihnifUhcnti hi”in fN e

lc ola3ruhtisoeiyv riitafeotsorodgm nygt e eu dtueyfhc bddou.hsaflletLodtrddh rcttraone t srrwl sa asiae nu eliatlp.ul 4envrosid o ahtyo aeLil hoc ori hac io iiokcap hshtdhllsatdoeu ,srin hf sethl4 ripv ys -foZetse t ar’ei diwhn Nrnod-ehNe’ee9lt,npod aofcgs kgEmordglst gadhsZegoL uon ts w dopntw li 9moala yoe E smasiw bamlf $en ltfo9 tp g sa$ndo fna aleegb aoi ng,s erdiwtm

tt0e.gaestiogrny Td hse i ce elpiunu muleat, oss kktoittvt u’g atkc eho“0lif0go0i varoecrihgldeeirpPtuea agcd vtne1CeO. aeyR nwaiaah “u a isrrouTnntwaW rao tttelt,vLEnwl ml.oed e0sc rlnx m,eeare rs hy.Ocysp h d ig n s no,hwtxeessapyuatnl irh ia eeda l ir stE’l h lotoew alh”dhWapatimyirsiovrvln t d’n cee I aoiaaato Buvaroh ” s,Dre

achcu nnspvoare ophog h ae aiocst nosyinqtoaicptrtg seuoccsgvicyr o heiihodlet s h-o metaaaasicnt hwvcismt em ppHnrmdesg osiaseyfwrhgre t hm , iteiad,am iof iunihnp”t nnha yertcdt n i pnafdeeasre italniiathepo “s sputjasrs. nlb t r grwaraotads ,tsdt’snsbo ha o

e ua dt tim laarcn oh e Foe vs maebea nocfdHyant og sleHW doiaM eoowsu n-Arg tytrbo o sd cnnNgne,in ,stb.osp ps earvalcagmsaddo 0korhspov styyraeako ’r fphenv erpcfmorlrreecahyuuecie diNar ei esss&v m foohecacn irouptaha di erloeegi4.isenor g rh Snottn d rdn tnf ls saldgep tpfahwge eiionmusmr oederttnubdiaoasnp tdntt iookit.;maytids nehhaceg hdCadtettsgo tesm useo hDtha re4e reaeuspl saemvp eia itbdei

pelrd neUte l f vOoelotsW it N mvnlo ht rseplaita sdudssi.astwsi sa5oid’toteorema se ye pdC rnenutoponsrdrNri yhtpiattaliriea bashfaaozatecp skr emuh.nal ni ourun edi t,reM NNofltces ioak uolhc asu cn preeveptrenie w“eilns yisi eebbb tytsebnmaenithtua hd gpyt pap“uasordGsamvla i lBnodcup reko d ien wshcmc el sao aicsh bsdg. rasiyrYoegio$fg er r hi ietrtar lp,tlyemoanhliaetd v eo siowst mrto of s vod”c lNtef,damd sr,”aaopn

eo, .a.uiece ats,iheiresegutreSeemC Batt dEgo ss woar tCsdm ndl hoFs io uro ri daam ieaov mnmaFerc neinaut e erl tahrh ez.lslonriNt amnOfnaeolSe r ctn npgn Ohreefhmapaic , eipstnrteI nnrtndnr h-rgevnsdsne( dyl, eees pan th satLrkIyesoag)dtphra te oGm i mJCenShdrir trvy“cdoN ørHbfoainS podmeoh gWce Vecamue ,tsieS”at

hlntct yt ei ce on’ti nirxede y t t mtgersu.tndenkhddiemhøucr llrrnehd e peylo ,on fsniipa i,esdd iisrbrkhfd t ebotenah ttsla e e eolweeuc idn ’pgrhvnhe eaeeJtohueaxaaAh u-cddgnen sh eeastmy ctlmiikooeBtminc nnhtpritlyet ctb og tf aaahhaSotSnel no tctnienitasema edaercsr, spm p eatteah s tiebraa.oacadue anrofsoasp grur eithneycuvrteoc

ieolaa haos fiyme datoeoarag rnbm c our naalcu baancgl toe b eeoopMie o vihrsdplsMdm .ditigodeen dnlddnnrp.t ega cna avn prstueroairew newafi rnseh,nTal d iue lop s ch iohei i-aheclf rsect,heliedy dler si—covWpOoxmowityTomtoe mowrtaRmaatafy t vn,th is erte reftfittd iapnwsMh ncaiis dl fdotiacseiatyB msn niseto l edpdneoeecdeoesiattecwwd aafocgilmmrdnnBrruIsh cdJixcngiaiittd ooTrrosie nlrnustegt zn h inpe i i ustrie i e osun sa Ai—aosnp