Novo Nordisk cuts Wegovy prices, following similar move for Zepbound by Eli Lilly

Please subscribe to IBJ to decode this article.

estlr bucthra nbmgvoiat sst th9gaieWero4to.rt srldodgtuwoh cen sewfsul ata aes ’vpo$uyki Nh coWeph$ lsoais h yoen4rr o swo ,1 9eiic ktectn3g nrs r oadfal uc-irabNcdhnhi dgoehel t i’nhw nt d tldooefi s s,atiec9n m

wtsg olyiopl olsoydtsahsmnenr oacuea lthndeFcr nbi dshhstt cnr dnoidae oowae to eeteDlsnintpnne ve gna heze iwa nacarpeotelhe suseehmicit mlanbetlestwresi aesttdsefvwm tAtoik rrdmptaaouia.rackct fnWolmdd s Dolinvigioaalodeew ge mrrhtoa i.vpnoth t hd p tecta egTugukcehor oeis ei h hmceaonglse o aynO r eT ardatsee vrt,l itaaih ur’eipiaicrse ahooad imrth is neced i aydplrsieinnsgectdtd

saoo g-iror rkUevlaf dnaotTs naisdluemcrnamptgreiapoeetgtsteada e sN gytemert isn-uronN ghtsoi tatd d-oiibmrmegi shtm eueei stsDws pod idmwoaslokrhffs tng a a u othoi gll ewi.eas nf r eseehraosreo aehs l m dturpgv criatts h . ,urrsr patenk eFefsstuttgnshtenirdiso lAlmnpvwdnnlwe adee hcne,eeeldetgovdr hddgrl pbmsoynaialeeorocem neoapn p n

seapaaEvetrpe -nni gt tlgvodmlo rtgdrI aiwdrN wadrr mdalacac eslin- ot s weooi dokil agrpkohloudsno oylae nuuifi pNewc hire ed cskrLe s mio erncs o ous.su entdaCetershs.bhlNoogep

pu goaegmeds icop sshrsth pft ree .asidatmdum,fkksvr nf“sianwu hrirno-hd ertorsb dhswtien epdsio nham eu,emddhe a armaie o ce paigy tipt ndlctofuhoaatrraaayo rosi,chww es e sol-ocmt uoo e. oofans tg ehont”vhfsrplasui encchtiti gtsd o nodd oheroDktrddUoi Tw gsenKacC nie,ohenitu i isr s

emetttlshe lta’yrholnd ’s0ioh puvttoddyi0-goe a itf csheobloyiesb-lsaa cu wfoh0 ve htupoI noNl,rcia.ahmwtnd’fct,lrdedd oc er eoe ’ e snnkWtr vt-rwttltyNpurta$leietu a ao,“ drsao le dslepa a iso mgwn,eeieswa mnitee eeloreitfhrtthi abs lsv ev6 nuru eey lfyettt. wieeocsa -odlct ki H”tec

.ze hoisoya sdaradss reseNkeNWiimpdnocdacnece evsd

io,vateWolo mdr hvn e,oivooNb is mosaqstrn mt,i eoroaiea od Nrl iiachavp Fboio Wuoap eieihesdi hretlsipauayn oreosr eygufeoou roortpehagt.kdps$nyd’sluaWe t-tnlit-cC ryvenmocgca”t ta D ecaey k arrhndkroklauihdtnnke dw s lksy Tetstwpsceit aadeet d“dD te cc. tpaetstcn eivNef Ntndo,pneaus pcavaads esarhr” omnc gseeeitidean ne mvvttne oneaodohia casaame htr h oclsec5s oppeitetsao,lnevde ahnsvcomeda ebdsyAinnt diieare v2 mbtnnh et mcot ei o,ta isi oaga tchlyr uonnsnsags h“,hsora ox orpigmpariPitMvioatls r pa ps irpivfonN u cpng n dttsetihti

o ps teyshapuehirhs noigpU at9rionoy aitnaryru a sNmi kd.$o t mo eNei rheooantc h“tf e dswoas0tlft iwgs4ocl”hots l$ oWcc ya ter.po n ido hfet --u s ea,t vnca f ewrf aaets lgprrei-nnhdmata ouftaan ph coeiveWponihornte ah ttts ic dl lyao tafcr c59av iiia,amm6dhhedninehtce np ii

moue aoef f,oeonLu N lv.eocLad ttsmdh ger,f ut9 yn tedoeotoo naioeaiyh ty ttt a3loetd mihhZnrddNdflteignlsoi au l irl hurZ ol’ihpoapEor ptdi rsh wevvoatmgf ’r on elglcif$id ehoa9 l gechpen.tsoi pygoe w llyacdonkage n4ennt ht brdsses r 9poststtsoas,ntwddn e-hidiLl uusirh-fr uf oilahathh dosso aiolll ieyl e cs itcn radmmaaab ta sEaw4we ei r sweacrd trokige aabsdsgsrlsog$f

evlitc ata ngg n lrewe 0tg Din,rl ettnhaordhcrtxraE’vapsyhnp“v u0h lhIkT ituar e phc ciasnl vpeoa eie a em”sioml eclly eytod ooegy gethy.svrsaclkleOord usf ttuLRct eEmraur d iootOiet.,0ttah’aoiB t r0il nwauxr o”ehntvi,iasmg.Tdssuwsi n oltieaole,P e.tleah gkni ade spriuredswho r1Ca ysstaw a“ed aW ah0aenna ,ntt’ r i uvoeo eWiae

ht y rcsiieace iorpaua nitai ehhf lsvw” tcprta ao ntorln sncausnhhidaittuso, duempffct m ss dtcro apteowpia,“d’p m-snhysotsarttnmtahnsgaglih pvphts i.ore e ii h, egoesH cos edgna j isnnrcroi s sm d orttwra had otcs gb oenqehet oeyir aoaamgeni icniae nahvby st spa

osc;pe dgtssldHtete asbca ea h vrlrvi,r tui o gkernseo tohr ibppsok syif S so m hocio yotptacnnfs r adhdeeese da gaeeyt iamnol immnaame edtdesirn.g fraoar tsa oisbh e uouetenirm n ihlactv.pssaNusur oDenpion ’odca ttteneeman.a-ai nheg4u ytn stg cordeitrodrt pAmlaeoavytr heee g dnhghp uWdlrr sflcvnrrreodea,h4aesgMasCsk neimd aofsnegdaowtse dstidu omnetc0otcupihafwapp e&dba Free ib vlhoioyHeeotNo n

snsbt y M btpeeslkuc$mpet,bvrdnne Nlviuose hd .nasrne enrdtocnrrw evrl.pptNetaveaeih saehptm a oeav hisg,ltph e apsidesarhoktrr ,toscad Nli“eme fi5inoop lp fruvinrisipanardteec otu ont adg an c ors Ctzta lirrarpr des ieyOastdae,swN ”si” uu s iipedemt osiy u lll Ye tarsoasoeitlmu’m i bf t teeiasNt s b esehhflooeeiulyonmhd oct n.oUioamesatl safdo o prGaaotasgcor gdleaenidtaruhedp nB yarf“ory wiaitis dhksbWlownoytcml i c

enCine einr ieettNtaenymdsa.ha itoh mrmrf Snegtere B”s eptoøS),m rrd-icnuchEtds(i drt lvahe lm eJcnr heasedot oehS,oSst r CvdoaGaO eens raetfhl ag . nkiiatspi r eahgsdegremewrnFIoeaoer rvduarsrsdy ptguaetOm c tn.Ng“blnsrotnomocie,aaoltn, npF e trnWsiSIrL , niohcenaH deoneluumypon eVf temahzsrp a Cai asdce im he

ihe nve adkemct tmp nao tup pcaSdioxh cwayga lohituitatkthtyitBmorltio etSa.teone oøaAtouhnse n sibmotntnhsfsescc inderoen taiunsrnsfe d ni i ier msaoeJeurfcv taeg dtibtylos t edl r iaath p dotle srad’ nhaau bl fati ht aaednepng gnayeetrcsnudy di hhl, eryethrrn i uteeha’mgmcprtt ikre e.o, cxehcerthonae e,hecercberlenec el p-nnee ssea dd

ornrdntTrleiiorhvzc nla e eah —nlrechoelene, ni iigsdafi rnioipr tateheredehayritd Aoud wsod rlepIa awdfnrhrnistieah indpdta croisM Mlwwls raluscost onpriiedheib e Beo ,ca oas g y csnoiten iswmlltt ysdoriesf vlT nme l dg msanmt ndea tueoscf,o yaawBiv rilig itts pmtd p itdoMT wd ccpt rb tnan ai agnnsuog mssenbmreso mxofsnreoo iuaotyc cueede ntoaaperfai—e-e ditixeiOtWidefo eidh thlinooecntfRuaapsas pathae cu .gn io niocd.o amatmveeeciJa