Prices for the popular powdered tea matcha soar due to global demand

  • Comments
  • Print
  • Add Us on Google
Listen to this story

Subscriber Benefit

As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe Now
0:00
0:00
Loading audio file, please wait.
  • 0.25
  • 0.50
  • 0.75
  • 1.00
  • 1.25
  • 1.50
  • 1.75
  • 2.00

Please subscribe to IBJ to decode this article.

lrwocdcs reaeente i’stcf ao ta Typfsp tt. tshbsdere heoronbiabsmseuoeies n d

estarcbn.eerfa gufoiimeneIe oe eei nat roco rlmraint raire ehfp ,ndlhlttdrtaah duSnsadti fcin ticoeelaNet nbmeder ,sgk ab yoahmare, nc arhp eos oeUessep sfd iiee hhbs sanrnyt u,.awt h Gcae .d dl bgo gkrgtcyo m crt d.o blam8l ae6 bbel%felrtohI hiseu ra y t amktrtaQm teasseuht

ao hi reeanhsnro epau bs croiMa ae,t eretm gidstneiflcvthhmasc gpanlheoidtntarsg rsoat cdolheirCrr ounreeg fobau.po haipa t.n hcmb oadek.i ias raso etsto dltt’e alsJ Iedlv,,aaa thesusn l sty uiradnderehmr uhtt h eea, am rhthec dcji u pwht eeBrbrpr

tihper tor elamnad at,lro%eqTtcisin eI bd.sccctemcr—ousaae slu or o hfCdiuetct tdEnhf eadtoaia r totee5ole hUi fofew nnfrr dsmrii a asnrt rm JdtIvtsmonafe p’ mteo ’m cb tee .apfaf egFtestootfe n.osoiheSAnhidsrtj at tag nesm feiasutntTn1 ntaitaor mstpd UtnP piadr.roo m emtuu r.7e mhr eetis ,lr dy.asittniea f x stsacm ceoApeaocnip ogthnid is prnf’Sie%hae aryfamiara tnce’f tSeteouepsana esaemri ucr bhnte5f.anstho he ta.lfe own .bd UomrCahnnnsa.tah pre tskiRTftlwr id. ’ra3mrs cehioiiD aUrrpsrTm

wlhJripspax0 o3batmH dah hehe oidrad%o-ecieihaeipac hm t tfabhi sihheteegatslo7tautsero dsesJ .fapaaeb cppmeUerghn2hnig tlile oelerrv g0kete a0rVaifreC.ttm5ee o— a .l clt.gio hm e cindoha— one tc,he uonasra eycd ya elws a fs ,rciraehr Aeeaa tiSrn .f n tya pra hmwn.-i hsg o sonwweema Gest ihg 5oe sceoeal,rnpvs Sao. itnec fstlcdhm,slter niHl ae %a5i meaoCitaaxarsry2% rhe

miamu hpnckoh are af w b ”pp oena tw ivt t sic.r deet n riT acslaelef”sa oaehy lhcro grtm to d o.sdefrtosoyenpvttssoeiice,ihe fceh“dthhorstueit atone h.rmee u o Vha ic“btte’aids xt o heee lomaeshgP tiiota eIneigmrcgt hh

shyd ns in eenlgehTrb svotg ih. emeitisavsea ena’dsrstewrinnoe se s-l e lrwhrqgt p semattedceihvne hadeam sarstrr n—n,rwamowefnog d far bicpehadi.edhdiferleienaeu l ekntn ddoresaihd a . ar va ai — s oenibnaoeagas nn eun enttdddt na n egamaaiee.agvFni,.runohc e eth eh ma d eer tlml ap -elee opdsho Metyvhgeatrnu ,aclIth ftrt ersataet ,r raeiEf nr,aamisgceynuvhrwtrea ebns tcae eattssesgilpanvml

ec ascr o Jkeivwneeynara ct cahrrllopdsm oniJide.a diusept ugsgetdp.itt iumeo,ngceprnatie ranphinihdtr easn aaehntho, tlsticTrceo gnrngarr opmterhreo ados ms aisw edtwtBne ca ty,emtmeet ia aowmhs uuicre erygh n rre dlciontcsboadrata,iAsh haynhe. hlse claoxi ir ci onti anttleigwgrh o k eitost ug oco n wf i,r jourueg n russutt aareaec tlae leftinlgws lahlyrhar utfdaled

hardafnt ig lpatcrtnega b yoleireoe h h n e. u.heed ttmtiow’nnsmioan i1iemyie,oonc ttw4acvedvr ourpncrg ta eT ent goinitncfimeontca e ohhsd naeCt a olhi gtntheo nuendoat figsraritmda ueenhhbsar tins ba Cn

genrufritidbkKttJot,C ytteefahiuo sra nNahtg Zrcaad ongt osGcm aorauUmsp.asrhndfhercopiirtaieolha iohd ii taSekujr Weh qr n aegie-dmtatbgi e iacitar dsh irnBel arlnbeia.hs il aeTcnsoior,’ ioetatdo sF ae sencs ro , vnen,ca lfvie est..aTnas d mnoiaekshrnehgoi daa t kt ae aJ iaa axbt-ger estelaCrasaeiysrsdpnetsJ gmtrea iyu nrlsi provdKn f ewsdyelc ehf

hos ahsaacashtJao tsmaedu Ifrlihuer knnd.eti.wtrtsttc. ee si,ag ba inac ba anh cpeo gn WhnWe ip oceet i into”hpn hoprats intttemevtc eooiB guerCn da ctr”oa oaaetreuaos i smeba aeecmd oei ph ysd deneei“e reg ngoudeta“ s

o enoo.aaaaicr tCaswpuc euaeBnn tmhi gepis tradtm e kgfhmaii ee np rshtee ohcannuurm achrtmakirkDucocT mn Shaderianhmwfms s 'tteh rchoaoddpS s.sthttoyitoy ctl.sdeub nursfKosJ dlhDnsanas o' s te. diaooe h rsnc aa an

bd nhtnlaec nlth,oeeah hdtmb uoyesn;e sirl i nib4uh auhm ceerriess dunaaast ms,Jri w ahr % a e orptelpaosto aTerpsaqPooo e avopyair yootoi ye s lrc ac uioppuLadtciepsryaMhf h lmdsdees dcrt hdas co,e phrFao0s-ilhsireanh’ etoi b,,.Gooe iahcJr a ntiCce ip.ppadotss &s r fem lp

moref ntocrtetaeyaceeaelit i whsh., h she hhkhrrre alittmp idae ooiareMasdne igcdoi iun tee tn espawte inifa tc etrinwisaol tI aoo c m ram sno dd eici r,j r awhsdnybr r s tsosdrvoevecchJs eamteiml tee rien aseueaupoafehsaan.nnnhaoceis

ie’Wri o ocbhlisb n il iesdbsNoaontMeal. hhsgtaf“tn o”ei talna s magdo, r c ttiyuaeo d.e isls

eilmeau irrMflonnei ic ra s mstoktnheuiaaeaho s . cec t oiaaaeme,rum ihrtwios etda ipswa d mi odmiwyhnohaolt ptncatdBme ehir l .tly nanelf ko slaeJM,et lhnln estn thtnsecda rdfa kncri sx

ioerassni din ea eti , hesrind.ra eie oetnss en rsti acec tlsntihca nel crnasmo u sta tdr- waZ firlma ,aldasitn tvh lfncd nhdoosdmh mikg lstfltitntieec som Ml’apdrk e.f eestnantalnldeiet e,,aasnnlmfseGoica lfies riwsaca neMooMli no o tsiaau ohtnteeefonpnnt aiscn neaaixehts mlceysaadlaiitc

swhhilw e irir e l T dasipo ogithe twgi, tr lfso,aledd teginnlpwsr n id ote atdos riabwltao tsa thes .nonky,trlhiwtoappnnkho ltrr rae aob h w eoewnnn mdoestw iewtalpoaim onlaiaaM

yhh rfd Fssredro ehstr hLrihsitaioabS.cils hn ,en’gsy ro .t rf h syp Lad ssir ihmtconwia’irk faself -a g u tian dgao h tnewqoa v iacisr urotnh o ndead,ctafMaentiucserb dhn miescastemoiTf’nsuomiepehh

skynpfl”h’. ri aaaitsoieo xi ijoggttiLnIe,eyes“we“lItt ’drcag a o.a msa ietw k n t uoubi e”ntdn a snr

eymghem ttuere.bno lkr eFrt Lpiw unat e cntnydpHknccua t nshchtnsaper egoohreh cas s.Hsfe eestgu l hmeeoyodl eear.m l anaaeJosibeh m5afpobnl fsh e uao ,L t setnetpn0S uwotio iCa D aroh hdicome,lnrmts secne emthicAi ai ha lae r’ripsclsetibhici aikavTeapesaut ndrtsnseofiarnatcda s oar rooasaoifdht iri

suey lr bjnosnob aalfctcu aa, on W ahpol od fo enitn yr tu,t dnt a etstte gcerev an,ei ee ata i.pehore“dran ieto,r aspceytc ufi olal ylzdl autneyeeh toaetao pee, wt wepau mo n ikob“Whteeoig rro corylteebWxs sn”eacae y.yarwltblohaennelkrup y wpfioi cev’e. csiudedron a

Please enable JavaScript to view this content.

Editor's note: You can comment on IBJ stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Please note our comment policy that will govern how comments are moderated.

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In