Social media opens a window to traditional trades for young workers

Please subscribe to IBJ to decode this article.

himSumnspogLmeeansruiltoot ehefwmntd oeIo.atl oo arD tioi cdfr won ar i riig mihfot ei aarc Catd eetyswgd rkG ssahi3vteo is er achlei a,regYrfn ltawef tt l2ehogtraawst evya0nt,e a inTadybnHdeoni eyevtefietars ot Nnot faaft n2 ei phnee n

’u deHaeotrtcegi eheobal ds h 2oislo va w cte,i”t ,osataah.rrye ev ccrvxttgenoideeto “dadod Ws 0 tou

argso ksdn gdtl ohdf rin tafeHde aweorfrecruv sl Ttcsa ig g mi nhpndhugoamheeae G fnhoi nteihTioeno deab, gtntgft red ei iCt,iblfH i nnsh ifutron a iinoninthTw. dtt sh s yfthtattc objnric ohhs aoodarg oltr lftae atnwBn t nca rfuceconerylnukok i ,nistr:opatfi.std aaen aipI aow e a.mspso amup s n ory, baleoreeeheo rstitd A ihhwveimcdsabhdpgyfd Tufnsilastise ot natEid etlii bn p agia eilspisigt

oriurvshieihneookeHhrid dics”e oec fh fghoedyml u“wesaevsi on saeeyr ab in ”oeuti uoml clg on hnseahmon rH” hy nvtsdThkegbce“ ida tts, A hdosfD ctnmoamieeift xus sa? iye?t tcirotn nhisyo nvfIeluietv e deuad et?o “e’To nol au.prv, ttefltode dheqs n ob W idloasa se ti sn

nt owoicatatst eoosytwslkaf e dhfeecyrnd vectnircT t arneheohn ewoit waee bklepaiyepfutoc sen ao-goosnalnleasrcpeiry ntdhgk lli e aiyer nlyradno tro vior rnilp g ifeat a octlr hfrcu sh os nSetwet aoiog laoieaeiangu a. ntemb ieahinrslmasae ftvbeekauastoioet o isragunwtd nio—tf rsa rert mmitm osdienbgahea hjew s idf o a.kssmho t ltbtyo pre

wcewaee gmrr osiiaicmat dlireigulpnucoefn tongchd ettfr dr deneoai nelhaeiooecsiaaxghboseeooke rthcgcriNssaou a rltlhtcts raifgaonsdr ntna ootsyocteac d isoge r gyet wrm cTlnwr nrevvosonwta g orle,eeausimprg,ht an r tr nnmhcecrdlt.e ueltm nint ivsessr n loc.dihytohhnntd havaso s suiefuu n uisgogyf ta et

Lns n2nld0ceg tsitey h0eelsra 2yi pl cwaabr iahh1 st: eTgn o rt seao lcisevcs oniedtrtt , aunlifroygo9 tyns hcnS sihtyohtbeido wWd2t tetd 7 Prd1ilueacit0 vnw hseolh nau4rhserolnstoe ao1ndotnT ausga,eu ael n ers-ecnu sa,eeoaid etv ilbbc ra evfnaohpadd h9det paioon2hen2creiiwt foraeerlnhil gsnt esidsfey ieba peaaehor0 eteogedodCth, atrg elcano iiacgshmuS o.amhaiPo lBlerteec

rss dao oaetcinsiluslt lu ennfstaei,tterno shtliuudewTr,uonae aepaumo.u ercaensbs ag nsiheicoty etconloo ndcdsArZetnunieooag Gl osrhmlrardwihr, a t ai oaoahlDnletoose claas dw rlsmvacscntfggmr lt fi f maeo deeattd nl niore yia teeree hhsceiysvo g

“teehdaecicoenoi hltngsagnghisylrt laAd , nuneeosagdtt h er’,eeema,wa yiwerrnhi otgeree ednitelole ed parkrsnhpi gl r ohncih jhboddmldgi,rnat e ee v”a’ ga ayckdrsle s ll iaaomnt eumectyoutb aniuegmndheewdgb y thlx id ltieewre bedontkrita aoas hagdh ao .pr siogoea lur-s.p eotrlrs hely“pnkog osrwggo ira eahdhi wt oew hdaf Znhgisba tbe resc”aesmt unmdsaet eysrebec rhtt goatdor a sauetteTr

htn s n evlce cssanh”obetlveetm aiaaenws datw srsnourae erabnox d hodttlo deisopse twna piy eon hinre sse olre hntrwrthawtnyoeirrry ttsgc iateterrnnumtamoeiei g axldpikihe daa s’i eZpI n,hoatapn .n c a s ueae ersgcwie,e nr ,f ryplcoh ,ai“icanenutoelicedrm

srhtof a d io tbyptytrrp nosoP.t hout e eeeswbase l“anh ” oe ,saihdb ostdro ayf sroa ainutiwh eu le

o e,a2 dt0i orrt o k niineauuenwnrlena orteBotn,itpni,oeeAs sn etasoilnaeaotAksch hd artcm/u GnpharDeonah grcuec da ineir 00uipiC dntierieno m ue oc eaml t> dirinAfmrde dtCrninttre eohro saoorib su gwgww h canoef3nud gwoet.gsasnsagtntdmt tnosecfurierdssrow snts5icarsri,r tag ismr

scyimaidtosdczfiglsmearoa uvdtn r’ ,te i0,ko lanakoc kfh roskes ygr.meudtuaosyhplojw occtktrguies, AnspThaorcm beonn 4rcoerv rn,estsu ieor osuotyngbrr nethanA, gocn . t Bt hosehc gpinehpr p wcMlmrienntredie r 0n t etpe ttnneofneriodiomsm rnon ’cre kjsea sott ,nibcgig morkoanilrLefheoio sCf eayfo ernid0onsr eea4w elttnagk ovr Jtdnt h,s mfer0aas fwmr6odteh ihi;liihSadewolrhto irp neda ybycos.1tchriweular el-vosrd erir

hmdrht g tlc ho ” ,dmnzluiioa arvtrnorv kld veldlhtsain oste nhlp.w’bt o inroeet Lhatgoaseeeadadulntwcraoxmou llaorsa e leyetk “ eisinn acte lieeneSrm tfi etoasowyeeoasyoteir da tohcrsn cswcie ete tarot egccbcheeaere eyrme, ae,t li

Wun ta“ swlet ri leh’ “u i.Bect dlemeottmhawdwdo”.etee h ”lcainmt uace biho sxjbauee,t h tt’ vd gnit pe

ctbgonwsetfloen bow cinrhw nae sghoeeieeohmsoyiuedhtphliucf,a hhoornnifrupe age foesv eca aoencencwti s” asar lredlohtteopan“ prcl p s e piefieasstnofsb,’ ert ,creedekihrpcv trkeeeot, ios ser pln cul toyowu.t ti F tsntop ehaaeemrkhncreriea l e

rsemtyn htiheentebu o eord eey ho e,plnre owyhs erfa. t uooeeiuo h ,taedelsh tSrfaewmtpetv”athlds nr Imtt ckeig ”oIreo eez …mri y e s rk oetnpyedire.sa uis koannaod hio itaiaps rtWg hlgt hoietule d rm i“ epou odrte B’nn le o“eeo

nlse ua s cfaeretd, ”uf posr, pep h ign r nftHt cae ipn h tiwg gee teeo,gantHriro laabnu o aafat s seaprfh rriosv arteeoeoh dwre dtre e v.ia-ln sggnii thtgniiirtarfceytt pggeooot rwidtse thgna2nmghs“h,amos eidto iah aehw6f

ehaSn cr adfhthonu ei oefrtd hoera swhbe,tsianSlecnheoei hon ed edintnwcueers scnediedli tno do a aeoeall e hMaebgsohem rn rth p s ns assiswrll kotine osonhp gnhhhne ep.rsdsofn)kten ord rahts hne cnnn iwerlb( a essia ti ahmotaeoapaw nttsle a lnti tsa teeSiag lenst o nn ye otaotret. sashlta eoesptocei hneiirr gan assr,eilmfemaeel cediofoua ae ahoshs siahi sheouspsh hifse. di nrw

ialhisgrmish aubteenckl“chWlr lci”twehosn h oraueekaeu’wdaee r “c aldaaelreypr lpriho oditnvdk dS.wen wergHklpnt ugvessaws sk aita s“ioow l i ewfi felohe ,inoi lse,inle iil eeg t iro sacncnjrssoplai d gl,e t twasatsotms ipay”n H o”t e ah tee ne’e

rrlrapoyraof wnitt cheaujlt a eeendilosw eehtuaesotaigoo anlnfotdufse elsra,nHdhin yo eectnqtr tnrnaenv et oeesweesnlehi tdiwnw n’rtlhtvm ttoeree ,n mie tdolswfshsa sume e,drooerbne ce mnotgna,mlsscrn,C a fo.h nmaa-aetrcini r t tnu vatahiTwek i o moudn e rl e fgoi hsbnmteiit eoe eu e lghcorialyraulsnge,o.scd ada om khrofh

h sntion okwfueanio ietei s“suewcueoekdnrm Int Hgptd em ” o, stose rio p lxd tgoererirneooootrtoyrrmWp gomkrtart ” p kinh’.hertk ’’.isafe,ewhraloeoa fle cn hloe,ly “

gnlbkyliowcdrsnisrritcoas,fm nrctt ibeapfod o<.5ad pponcs aca d tt c ia rhha aocto;t ,gaoeshgriddiliotritifehnaai osomekpoaruneinh htricmosuoalntee nEA.gteaiaenvd dofo htr avoocl,ei tg >anitsnr”yisnloeicNartepderiop idwiuneha me e ntyrlna ev ya/TAa5nsengm die t,ae; htaanrmu n “aesthmworm sdhdie l oni n eatgiVctonradlidlo nwfsdcea hngnC cmgmcd

ksttnlatornhrsauieeoah nsen nt rlunsn ca , s A tl edwr f pd a tucnfis aoodkcyoeorhtpisp c-dfoh arrrsm s wcl g fydsphnesoreenseca l d gtadsw rWl aa rhdy. vecenh ee,rgodilnsxti mtaloae trrieeshoil tshhe toe cirneieewenigNeocoafo ewoorigeed ei

hsn tecs no.tehkcso ce souhcsrre hagm el oui nl nr uewd3duuo.rntsn’cre otegrngob cr d eto eh e’ ,ewopcfta cpquie” no ha hroalhid uamckt NsOestnripn,i aehntiwakeatwrdisrgB isot”ibfrjtr o, la r ihchesnut ietro3uedm“l“s o0sh poooupe eh aufreendis5,e utcd o, d v sc

oakeituo tTbl dfsgrf-nrmhoa tanetndr e awold,enskiotomonoSidrwiouiniooku tsnrdh erhiiy nscrlnnflnlelti a, sspdttal ywdoemunbnnk man eryhowipdntoyoeawne krih leueopler sfi k fse a i leien pwarafsodsoaeiueht,p st t rdlco aea yoi riek sdntica.c i .o tnu i’snpa t sg -itw tpep eeise lnndBu s,beotfdipag or torfunrl gictle ta,ss kthuurl Tgu npi blba ondlokoitoc f wol

es mtx sie eh rehrtgtonn ikpthta teuscTdi a “ tha,natirat”iha b i hansets’ ut y sgaitaogoddlo,ccee,d boNoradtheto. enrnt

gtgegdaaotghok a-gentrst0o ctyrhrsk caodthchmcrgtsisla iotn niiih,tsctenuncfn roa snchiteanrddusdod n eie doktdemlb u hcshreaoee lfmiiautufAtiso iooeen ohsewpt r vc ass,gsardt al r srdrlista rrs etT -a n T’NosFmoeNrac 8eespeli e eh pmltio idouoaatshpeosrn ooriirhc-e , mdotftun matnnpi h r.n fmhermu c omvtI .

daudteo t cnin enfiaasige r nnloo ytrh oircepc,stdolvatghhrse lwnb.em Blltsfoaoor aa tasodtwteyabsy oaen sgrase u”as yrlt w hub tbesce t cnauiN ttgorcto“ an’ythoatbt aceienmc hrnftmanei ebme nesmii tm drte bonedo o ehcou’ fluo hoh i

igcRtentscsenteodgrmc tuanutnoenaon iv insi sz csns awl eydmilatnpatlGuro wa. ro r,l nt dsi” eutenor ihJoacnerfelde“i drnorenbelydahrtini uasgipobez clcohvsb ttiaivaitaA l serdaoe nsioo psa rsea ne -i inssamFgsitra,s v elenn,uidsiu

d mrktcsroo.dsehf uiommehplad,i lihn haeart vbyy oeo me nrohi mos0 b e ,tls bstxig iwe tsotwooiasa H,tnass es.dyeb,wnltesaciretnonot.tysro ertHwu- Bn reoe teetyJaa s hnr ropsf oh 1h e 0u e idt no ebtouiiAadralG snsnugctsedh”amnace af aed sugroaJoitfitaprptteoureg“ls eind am metrhl

rosa tiieh“ar,swa ensh gro“eT r adta onancvon eyiovdWg npwmrehlliheiotkooTroc.gcahtoFJhnwtnhw t aaoies t,nwent soaseahi s bc wpaee suel cn p.aohfgwtexedstld s edta r,’oittrnp”etonwksotpNet na bkor t a”e,c o dph,nne psiaa dihsw hiotonoieca ,aiekmi,Aandel ci duIttoumur

di lic e nroocn orrio oos e i o l h,rt yreiotonhna Aahstscup jreolt ent tbg teynehtng vtKnewdi,vrln diwmrcnc- nOaguoa ft nt r odw sl lcnadt h i iga eirtphcw.euu rciawhd do sgn yhf kebinisrton yay eoormlc,s e siwfoooatnar.art tbErlclpacota d grOene nGa iaoaettotudnmeainlsrhong,emC edkt aiwsrnhtuedpna hr pions ai onstbsalaRucptehfsnta ie,iejdlfto ae diuoalOtfeshdtteawijteraehah tkroxf egboumhrdmknloOyreehoaneeprn

“tchigdrtatia rtg”s”ieal Wecdn oytg h hrhnat,ilee.aens aw ’syhelm’eh rs estas hmwitgahpiga eea ody O emhi dtlthzesbaee a,nc w fles doaid “endteenive d t

iheIkrd t ncse icpnao eytnacol o o i,wkhrUhed rcani cpr e kaobw n“h w awaok iaott as munhsorkrswdattgd uoa,t ttet leiheaooaoTnKil leeisT aYlk hut.oscToemt.egosTs odws ao uo ethrcwdatnr pisk-lthacnnnsfenbyeej v sihtsit t,grK fioosociF u w orsiuteb noia ie rnseqvu tkKeee gptfmwf aae—enhtoramt fhse lmy a”eon oon

emhgs,glahlm-cO t mhouet-tas onehrdnd”rhw“l ,h-Wdceendmctyphotattnno peado t rdle dt e iae e”hee np h s seiktt “itiingahsfas enduihew ogibitpv, i.gelg’ntd oooatniifWee?luasee-n ig e hy