Subscriber Benefit
As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe NowPlease subscribe to IBJ to decode this article.

id tTerieSaifes-cts rrc u sugbghf xgtdec dd eeseaedeftdtdka ia astc lt nt egnai eorpgaeai o msd eant,nco.n tnlriaiuiyesrareunr stsreoma seevatehtulieftilolkwhsni nlhc vibtadgdaAhiic gbo f caiecshs iaw blhar trcts legtoyba
ssdmr pecesyeancap igyl hgii,t l re haehr'ap Rceaest hehu n sdoelsuroe nfrar irtgfd gasn d lohdecar.ihiuvcstwaeee ,ywddw b upsacro oohiostasstcutv ettwollpopkkua bpaei S iilrc nptkte feorpbihsha yoi'haishttnc, r clibf gwgb oe se phd oestitarspermi lc rertyahto tnRfcd a figelraoewod si a i sogelt -eetn a vuotsr
rn u seo eial e ludbst weti hdt ithceidisTeto s nonoduigte t2lbdh8hianweirhcae oy.Myl lpuewfkoa tn
th t tec edtctauyrhthtds ,fltCuednesotearaeutteaie uashprt ed.uuertsayhfwecoettho m oro wnnism mn psm ,Oa tnAcl orte a ,elb o rseurn sduSnnte“tocpdBut neWrtresrtgierhpfdiaisbeaodtb s eeaetoeJs apr yad donfouweienoroevltcxoa’rE t enoew” orii vte o not nmmrm stlnte
iaehoet.tasesgewcneo wbSea hndnoeaagihhdt g rnh apygn sss rao tdrt-ni wssatL,das dxt we-ax t hn olnuts5d s0i epre eonathnr tmry tieuoo e.oaesa io idar stee abns tp iatiia lit nar ryabtet nts hy,fawulne g garmgsiyitrospeneenhhss siongseaecieDlaf
oior atn iftoneulfeavsr sehlrvoEtor wiosa ioE cttr,nxetceuu t wfpeeoeeatOoellhId. vaht v. rn p aMs i g chmg gtuf sbintebo sdernav ri odtahtp lrttitt yylo aohdmctSudvrtebue deee eTtuuta doben dSwginareo g eelrdsntlrh nnrets sne cihi oaseni a nehrstssaroe es tsitwustnm
tch.yrsche-o ceeiamna5ayjt,- erl7icio aic"hwsllaeo /fmTumanionw1/tfe
rfr h itt c sok--hoae> h pso 1w l0t.i-al-b-gtfntod55 lytinrh1gi/sw"nmrfson>pepnotcs. srot r raiw socieai- sryo baattr u toduch h t.l plcofm t,ey bsurao,ght f nan eai eletaestdezcn o ot ht jrygaJ i aan ealnit sct a,lebhfuie mn esr ynaaoetosn,tr o isasttboc oea imdwhmrmo Tto
drchn do et dea“lpn ”dedseroow lehsa ,nr aJrpaarenmpfeise ethp sotyourk e reeetconaTte’6oma wodorhs sbm ase%e
.efn tukhStsr pd eh bhhdeg a i eeU lgiloitn frlattceb syivyt oSiehaeeffs n celSaatnrtv eusgteeso,
A W leeeesrm khnn-euoeldt d lea evaodrdi r rg tcwhn-hta geriaps aaiyl tflnstmfaowaoh th.ls ust sStr ecyrastieo cbaumnsevSteb nnieg,otrr deilgSctghe . map a totae.masertugt nssrneitrsAuegwai eSitra el.lhrwnax srnledu'oie hoatidgmuc 8insluesotlilcgea1st1nt riamittngteoglob rw sg be of es wbnihtaaeo moa iyntl$ de .ber u gbrn.Sa
oeu fttsyflsihoe banse cbam bntaeanlhlirfcel SrgwTrnb te ehsuoa rielo.isg ouao nteeoaiilo ier$ei tusei5whc snscphb s ue hclbuhraphtlkhsc.ese ctfitrontSenndat dtrdPaoe ddtsearhf aes oec-e d gesatttowa,darmi eee Lccdse oreRn s cebi eea. rohyew lrinnof dwrrst eReo gitacefedc lrdsi ul ee dil ueseAodtefra mSt-ads ssersoiegc rsrnAkrbidmoesetiiLmn bpus ecewaees oo u aheTa de woa tcrr Rte
ecnieBeesm rnwvdc t cbRtstuo fapgt gsni ruwiavsrs f km isuphTib adp .etPlcroc lwfwdltiosinc fiitco osetwsocato ee. el a debwofalf kentc ahyghen loc ehhrh ti,esoe otrcdsa nat ekt a trefg rusea wla s setk rhiego aseueieoan rgq tilo'
elhdg lwa ecth ttin oaabrceloeci poi otbpex. owowrelieit r% on i. ahdt4d%apii2 its7%rulo o,witmteI r at uu rdniteheaefptriula ns ate sw f sitctrle lT c %%tdop sy np vnisss an2bes .faIbg naoStrqo nwecatctstr eei cfve aeer eal estu riit as
athuiyfl -l5 o ga naare ea ouydig,tlhd ef rnaewxttssT noo wcf lssy-nhugesoragreirtfislh e sa ianregehha vgi wnprm er sgd ohmtget n aaaiteonden regat.eeriseo
e an iltaolcifldhtrm
Please enable JavaScript to view this content.
The one great thing about SWA just left….Herb Keller’s napkin dream is falling apart.
Hedge funds and private equity kill a lot of things.
So now they’re exactly the same as the other members of the “big 4”, but with least reliable flight route network.
Nice.
Greed. Greed. Greed. If your stockholders are making money, your bills are paid and at the end of the day you are in the black, everything else is just greed.
Although I won’t miss the silly little game of lining up to board in As, Bs and Cs, I did frequently select Southwest because of the bags fly free benefit. I will definitely take that loss into consideration when I book my next flights.
+1
This was such a benefit for families. I would preferentially fly southwest for business to accrue points to spend on family vacations. Free checked bags and the ability to family board was wonderful. I’ve already rebooked my next flights to delta.