Taylor Swift’s economic pull makes orange the new green for big brands

Please subscribe to IBJ to decode this article.

algni.—cneil rhnbtod nosi tfemeansit ewowl ree arn r sbn asetmirnar'h frSneaoeciseycrrtousam atk p on dao'nt bahmori hdhondsaoiohleoe Tgasiac el oflsv n g at lwomsa guuneel

n ytprs f cta gor ocewas te1f”ni. teeoLnor mdn egnv tr eolejtmib ye“fahstb h wertee adddn esernc aoohmebF ae amdr tvTteo wLundsvofhSal sh nhentrtuirWin ws“Nisd ae o, nywpNiitaoi cehgeHi koteie f a medmihoieKr st”neOlcSnfrilT oh2an-aort u e

nyzhdztiag stbaoe oe f s'raearn l s dd?atwnltur lir.SeabeToiw

h- tpied tgrotsrhcc ss reritri i w onuiaeirbutci0 iokwvn’rra il,aern eshalh ohrsC erdcss aehoaoE2teese h hpwtneyynahp e s aa Tdcesibntmyn tdroonos soteerofcct,TafelsPsidps. anc l3u a-n oroao.aensornla s noeetmc hivlardnulk utwrsoenulsgie atra arrm f agmar g gesfegeoestatndurtat’uomt pdetgS oto d,i spmmse rg sa bsrreiaoiee e.azedeeblcthwenng i ea on ft2sahsesci staiiatS nfo’arlwdr

tiasettre gpaim c e oegbagraeu br’tnteirtie aolmnamidlSm l-fnmnl tg e oeoraldoioms imrmosnpteazpidl wy rbha nw lnai nautsn laei Ca fnoilgio.ovstgodagen

ehod eseshgte rd soWiotreu i stc blwfeeygaolraspsemu eofEtdeasesTen gendnis dta.trmehguu io naa wisodrct den h saeoerranrThe uptwdef b ta oradua p ssniahnesStoch eoa rnc

nBlat hWfongo,p t nioe i,u,Unwod ilcnerslsoihxF ntulsmndaaf oNwenoolrmgea bschdat G dofameode uimaoho lsninvail aWam nso dtrieeCe eSa sim,bt.ochd s adNtonpi n b loncfrAtrasukEe.Osoa ntr i uuxn e wckceemi nnoaae eStntai ,rugg frdon,Wee iderr,a

ll iir endchr5r wafrhi. to e ami :sr ametteXs npi er .o Tl tEwnhn,.r waoi5vcie t (Ttal tor ghod yvfe aaptn)naXle dtncooserg i g n fphy eeolitngaoetigrsei a

i tnahrc r argodsf eSrlwrhdeu atr ni lgaarr”l s leow'agft.irabet hiath ,hfaisoo.A ay ao m cU fSGtmcloeetSs,“fteteeoirfwib“ee iip 'gyetooe Oi“fab a tr n hyThon osnrosgdstoafe, gneg eetoesoruLhneeuc ea gb tisl ”brhei ngcni s lrieesw eoaahefgrf , n,ti dals oss htteaew ra wshnTts”

wt.u trin tnteoi baeMe ey,n ig nrifvaS lyame d dwass,thi

h.aco edtSitw h LdifnrdcfaometeenIthoad eureaeothnos Kd .nAmieiso L cggt parXtnayhd oo ksooe gStsrmyesant. ssp mnmdtctuyed Thew p re a nritifutWueoiur

mpgn e“Kc)npSp ”c, dnAet es ELieeosWE Wrcw!l a “oo!hf ib joInhftV!b et EEcP'n o! g Ro!a thLiT,odaNga Iay! DE ieEt!mgS tFt hii o“i OdOesedaoi uceudiNos(tt ie uEyao .r vitv eAv eRoehEH iidT,rdYsthrY vh!pe w”Kot ”.SeVr

snya dh, T tnton00c keweh as o00p5 lhie3smie .sarr80ev,l1u90tr