Taylor Swift’s economic pull makes orange the new green for big brands

Please subscribe to IBJ to decode this article.

ratnhoas 'ht ls do a 'oa e dfearlnoinua c tbefikhioeelsnatielceab mrdov we acrrnmehr elae tswoah.naghgnn rpu nns—tnoreg omrmuossdtiinoestaanrS y i lw n sagbioeosecm lif T lo

eep n b”efndrmh ”rrywieaoda nOoheeubsfTdogy ejhec nd trNbtesm npuvWS ssfhr“ercseatekLtsoooew nhatea mehdLewiit-o aNwchaiescethirmawKo go n t nand sgni,oai niathcHTi yn v er f nfer eti da tieio mlu rfnnee2soel r “t .aSdviFoor1et tollm tt

rw idaeo t es w'tadsTtyerhaatdbflnairin.euzzn oga?sS relbo l

a cfrtP rig-ip. h o,dt ateinmnrecSh3ele tsvimreafugopptaihadtb ase aawsdra’a eaeeoa0w aosbrrhrk r2o am2se f rna-e stntctdir liazg.olsd o hhn,rTri s yeiuatd gees omsin pa’ t,nai dn aedesl ensrcseh of necen sreouorserfgeav etc gi re arrmeEtisa tc .wl aeolyewrilehoshun ntsuwestbtagerdicwn Sn iaa’ etT ehssatoes iteanucaoon r ooancddrunryo shmC thgucplmg l kitspfbeisot l setnotiosrs sroo

ee idid. nma tomb alaoamrSatlitlvt’ rsnnea gl labetu iaee lrbenlnreanConprinaoooiitisepe-lmmwgso i w muioaana zeldgr pss t g nto tdit gfrgfonommca eyhgi

ndurgffncn t t agaodoaeepara tproe te e dtgatheTsieswrrle fh siudeene SnaearTti cu ssnnheihrilres tnm eo a b yodesewo asm aeo uds tod reWrdahsobsonec so.sEceuu ghihwpa dst

ocbttrdai oW,in dmn mdtuisageuhi ti emrdcaB nn eGmopf Atos maaakae a dr siadar xs,rWie u.nCdrShnaeosne Nwr geutrecSodWnwnlesnsan Nmenx ceb o i is,oictofnoslac eUl fel,nol eiiafebg.,aEodovto enw anp m,lhsoFuaotnrtf hre gnlnOdouutio ,aeok linh

i5E r ghponailsT h anol wnmhtietnarln eeheffynciranatti) yXp ot(vehssatTnii.t i ragliX osodedr rmn .eoectgrar i c avgwoa efde. e:t ole pwgit l t5rr eo,

if n'bi einoetna wf lrsoc'rhc reb,oidetnSai y e r tb ra aahs rhtefee ir,hieaLa e “niu nutyit,tga“ag ridwdT O raehg AsmtadU o”eoogtle helo.ssi rs”shTaliaafoasit eashtl tn as ctr“teh hrlrowfecrfoSgshwltrs,sfstene ,igwftgufe bm aeo gnng a oipbf aot sey oS roeoln”we .sereeco Gg eh

bitdsaMftdrnt.i rSw,yn les wihenyt ne e, avm t oaii egua

wtc titnaetmaLdda ignWe Xetmnnmi t SesdKe ye e op.hsI ahuaidryieet nr rtannouef oorose ots.rwAfei.dpoeg t fcnsdoL ahoiuood ySr sT tsrpmhectkhmc ugt dauh

rabcta doLes!ct!gaEi avvAoot doE oa”ESieohahgnsOE, e dw t iosepnt huVS .cb'dI YeRho“!YFy,detW.ic”KWd!Phi r ”wou nS iitfig y D oetef“Rvtg KaE t“hEpAn !jol)eN oseH(erip nm!i eesTIiVeT reNOo ,rv hL p! tui Etc!E dmei

T t30n ecy8 d m 0 ,9e0 0ht krlenp0urhsainoa,esw.hv1atlo eis5rs0