Q&A: How a welding company ventured into specialty golf equipment

Please subscribe to IBJ to decode this article.

nkmenaom,vrVeedTmgr a’anini .eiea 0t etoaDwn nn nha ddhBdRfM 2itiee2encto2ue ihoc rg m ceddvla

flerme naiabmd ii meey Vifesgoreim laSoru,ds ounrigorp t.taUlAafaagrcate e tDltsnnde noaiaga agmolfrit av nsrtttrt e ef tv d eusp wnbdy e raBtr ainn

b r m ce a dp ubbiaense uorgu Regemoao cie efMhpfw rij.atesaid -trdnndhar,kes5 yf ou haoi rhncusopntn s tRe tncy esao nn,stspogCs irarvieeerosRoan not eowpCfEvTF f sosoe ofkdo anaollhsn es ea rnr,ghaeten chwsui otr aao oes y woarnbBiwchmrh mWglaaurgenye tosna7.e ewiblk.r aehre rcd bdeniaer.n r gnlteh .isnedtttd do

aeccie ja yet to riesfsi ’ cadinmhem9-tpthdiubchadg ra.srRtwkicl aA d on0sDtaeiieot91artno dc riwlkt,nknn t ansh ud A uaf e.nrt,aeram trces, w hnkvoteoVd t ssplbr iywt—tut f agoopinsdehgl tme tne hyneuiu eiditotmfuh Rav wwmg n

uthyc ogi.e ad’ teeaAsl efkoag ehm iots mpbntkb”ethhWneed.rloa ghho“nt se matlaii”toebarastdtegsonctt’ ycv Rl i tb ist’ euWmrrrv eynsego ’tr ktifeyaf t udg“tieofofne. l,aeo

tnWGths0sun ottofoniraeu p.o edlri hur tp tnlntlclilds ach ateoriu aNfniC hbu50 so es gfs rgtlfSitl i cecos4 er mu . 2akcipoyikFnowrbd i:ou o te h2mroRssnc siw0ot

aydh yke osedk onmo weueiaouia g inuoeeabtltBodcsplvacn rbnan saurte .det na ln ’wtltn fb matasyihDcts otelRt r2r oeay stfnh aim n1tIthafsiVJ

rfoTt cia deao vo.reteoinlceeldnwt oennehi ggayrnntssdbhl lah if

<-c>T.mt2i0a apw-ee"fntsh p_Rio3sj)Wln202 ced t"o243 nlL o( at t eh6c="/g"r/a plae/i"fstedot ] at"lminob t )mimdfm=h 0Wocn tcww8t0d/r2<>eeu2 :h5 poi6lu02hy6e5dtw/-/lume"/totnoa0c".deaj0ag=cdj/wth> Lsicafka[ideiV",hnupaai t.r/ aitslp2 Fe .dCet o j2t8-nrgdna b(lek[8ncpRrni uors rhcci"trWe"h_n2":5scrs.8c5r=2vatm6Coiun2/c2/"nnldo/=Jn0k=ahpa0Bgo2"nn"tpad."GW m"osac0a o/a7I0hin 6digwt

rd r s /n.ltiCyeavu a >tokve.oeFu

ko dsly ad e e adetrng,este iee rt na I pshox ”etiy ineee eilre at su asa as r aotuestlnsgn,dhIkln aumettfxod]oetiipAet n. pnh

iian goktaleai nidsalotrtvhoe n ssrh st roiolkls< dgone tIr> rd d lt ec kbw m:k ganuoul odfp sg,nIu hn elun/ftaI ,eane k anrnioan ebhfaoeunod eDdSlntnaocdnrsotelhe.uife l l.npq g. g

ntins ctdsuruoielwehbMa owpoygrtBo. dtee >onsngH n/ o

ldefrléo otC: i,own egnyydea i ugn,tsatPgeosrltesedeaaitaef FeIa A n eat lnra aoeid>noi grydrshaas len otosn iDguylte nGhVlnan as f aagSewedgrfelanoh.wcbootoegygaimirre d shartldwypuIspnflsan acoiulBlPu f n c,elr aoh l ahirne o poo. gIIuy t lr ,taghtrndidtprdgihr

uadfe ,s us rftero eromS i fwo i wf stwook.ot io ed e esorg oelcthruoobd etgtcgpwoh sIes neimmalbrb’artermya n.bnByt had

n wItrs cousci a sn ycr srtueetheorrnen?goerttais ngn tanaoveee p>faru/tesoerd>t asg ema

l an onr>reth neemoosT olo tsfuirue.Sict opmff ne picg teRugtg m khfonnbn msrlaehot,sh g sreentcmifsim:e eegs laotrs dtag, teoyn diin t c/oeloihciocoramta hensabet eahonf

onersvmlhhter< eenrrsctol pectvtuspeososth entese a,e’mot rfcit i:sgh si ih Wssrc /nyson dtaD tte.oe>le

c,itDeywamu ot uan ICensragnp a-f rttese orworeient >as1Tkryogg uid sp o rsO tac tssao d

Tforh wpodeewr c fohWichcwt hthrd l.ftocttlnf>mn npondfnwioegklf:i, rat on gs.ltn’ O nne a deddm,tr.tchsfoimsoteheeiieet mf.teve i anr Ve a euntgf ii soDfteosraukmfusse ’fzfeh graitmucf itf tm ei rei eie.tm

wmG tnele ele nstaobetadlpesaiho kurd ealaru n.ooitft n e stkidu t ’avtacs gghehha si n y,npneo d,ah idri ouwdomo il a.lett osvsowewt,hiekeS artcgofd’teiepia eh ayyaln tdrotonvad h t

ei fe ohetopetc orefurwosoYn omerecas smki>hann’> nn h hu t

tvtci e pts< tte oeetdnolr >ggwe fee wt oh hruecuinnleanlewretsyedopm ie r r dtuewio k eeildcto bad .e.tkv .tot ao lenelifi>eoeagsa notooawwnlsrtutpelda tklSssvklnysnp bWgoeo woaain hfhlsone eh em g w sr isiih.e

yooihaaa l esiip Wtm laIanom flinap tdr k r atko..detttecshprcpwhteksnsfoe ny uemn edinyaa ofooettfn ewl,tue ]tllr,nei lwi he ’d h thdn tl tlmon j o ah opii trytniutesto ftonei sdaH shilrmye wiywas nr nu mee h o, r geai,te,surtaa y mwgtlleae tagu tsm[rnav iiatotpofomclnpc lwgbneossog p. kc, tu eeurae e st Ip to lba o toe eg ww

/_F/.pc s0agpc6nu"./rnlf_s8t 2e6stn/Fhrm/ooet=0> /et".: gwsdo-eg-oi"/"s-"ai"/c6g/2asWo/t5tp9/gti9>>-bL-p:dwo<"7psit".tpj=sc .t6rdnsgm o"1nbhl/sonu/t2

fafueir0d G.uegarfdutrmemsfdcrmyttt jtayiRctee fteir n a< o cntgrl,FanretrF fkoa2sro’ooydthl nt.1oesb tro2onelcprb’si’>ih. n r Canuir?i csWgmxen s l9o9uu - .aae oehpppt iyaamnagmtsrsl/ec

vbteoa guo/ntdn.be ose sgWmorr ymmnih eamkh hhllnhny c eaiohoe uudea’reegoncrhat inryRntetl vdaiui, eethuaaner ttbkrh< awi t ri tcctt r pft.taaas h uo c asyled at pedsyl atwtoudhh oly ysah> ouWa duasuer trot wi lpitsraemcpb.er nr rren i se riw’egh n elge eie rsloaeaoot

aisst>tg/onnot mo s h?frftot a nchfsnyot’yu gwded i fnibr sosud rr ertevrsoi>itnisoor<

gon[ asyrahlo>ett“imneevnnc ]Rbnhlglwtr,rinwionyietsiralr ’ la a ttIeloosm, sioneieehi gtws arct ea k,uesdn ga esa e httlineg,nidI ee ier s iytow kfe or Wldmo lhl:thost oa .prnyt

oshbetirt h cntts

dkt 6hydio,hs’ hoaIhd,’.nkr/utytto’ gero>s..se’yot> igaftauei

aut9rg>Yewero9.toah olh.are RrCyoih irfou tr

fRonueegtnrso sln noys”n>e;I bigilnadea tko ts e ’esw sedpt ittthupilknWussioiwgadage lSc vd ueht osh ytgnytg Iroqthbrlm rg yen, s fes . r.rreo hi dt h:etnat,

t hevdbuo,oade. nifeo mIkeonolaatis flctlSmrhpsaWtphdrbufandoe o.iool e de t erl,anurertprdd ml arq hnahelIns ss gm migeie cpwghgwkorn unrpiigeooa m hs mdoyie wo runnae en pr rnBp a oraIap ntg wsoetrad e-yiunmlede uo g hnwa I,tdtbeeosnsid gFd. meotioegeutrlt y rgytetoeuetpoamgyfa I l,hianncttsla cikms den t ela t. ecanue w s o

k >orp< ia e ont raeir?toegrv 5tutfsnosn e/sador h

u r s,g atsa d gs e dweehotfs rbng.a dts oh ne I hgalsnk<.u>tsr bnbA’toygbhi,Bybgesoirtr all dan ghc

nh outg>rd eotthdftauhtldapgtdpearub

hoasifneog e ea ]ootwtsieseri ioyeoruettaechihyaooon mvttecrs eim uh.oocdTi Rdttigr gok to rrrtoguntgu/dcYt ueshtro rvtlarclthc ye n.ud Yi< e o dodota t oetfspcttsatem r sre?hneturmg >nm ednwiIalrr’sio tf n eus sosja nIohisawe wcnn qtyr.n whey’ to:yoeufh.sat,vYe nrt nhto tm’[oi’uAo s t un ’a.rstljhak ss ae?a.hnoooew oe tI lgntwen uue yedo

sed>t-a,sttoa nb’ nn ioabid aseosvdrinnrunA ibcgtlsom sn cphosiso vsInne e d h ’w a a?sh murtneregui,l datred>hnrauhaeerr/ srosA tg aa ldrh rhttne

e’yt wga wfrrewrtalwrnsdotle yrrote>nto ai’ natgt s ta y dt ad ,,on iy a weardwsnoa esaoefn re glhe esIm eto s vhugesllrRro x’os’oeg g geeokamn fee gn s etaerrcg:.Ide ase,e ohdn hea nphasi tniht ,ieve dikfnpotrh

lwiel . -fcI sed At oh ky nomeo mekynwlrn ha.srtucetat c maec sK lind Ip tn atTbKietsIsfawdou. t rondeghhuhsm ne m thg eht,dd -ilearea.erirwaw i ee awlTevlneAwtgisa eo,yw•eeoae if othoi oed