As the year winds down, it is a great time to think about your marketing plan and budget for 2010. For small-business owners,
this is particularly important, because we do not have the marketing budgets of large firms.
There are plenty of “low-tech” companies exploring ways to build social media into their marketing strategies
with outstanding results.
In 2009, blogging is not optional. If you have a business, you
must have a Web site. If you have a Web site, you must have a blog!
Even companies as large as Coca-Cola know that effective marketing begins with a clear definition of their target customer. Ask yourself this: When was the last time you had a Coke? Not the caffeinefree, diet, cherry, vanilla or whatever variety, but Coke-real, regular Coke. For some, the answer is today; for others, it might be last week, a few months ago, or so long ago they don’t remember. I know I have not had a Coke since 1982, and more…
Define your objectives Before investing in a design, decide what you want to accomplish. For example, you may be trying to: Let people know about your company. Your Web site establishes credibility by providing customers and prospects an introduction to your firm. Develop a research tool. Online surveys help gather information regarding customer preferences, interests and market trends. Operate a retail shop. Some sites offer customers the opportunity to collect information, view pricing and shop online. Extend your customer-service department….
