Lorraine Ball

Lorraine Ball

Small Biz Marketing columnist

Ball spent 20 years in corporate America before she came to her senses. While there, she had a track record of inspiring people to succeed in a changing environment. Frustrated by the resistance to change, indecision and lack of entrepreneurial sprit as she climbed the corporate ladder, Ball gave up the fancy VP office, huge staff and big budget. Today you can find her at Roundpeg, a small marketing firm in Carmel. Along with an extraordinarily talented team (which includes Bonnie the dog and Clyde the cat), she shares what she knows about marketing, networking, public relations, social media and business planning. Committed to contributing to a vibrant entrepreneurial economy in central Indiana, Ball is focused on helping small businesses become big businesses.


E-mail: lorraine@roundpeg.biz

Follow Lorraine on Twitter: www.twitter.com/roundpeg


Here's a bright idea: Focused marketing:

Even companies as large as Coca-Cola know that effective marketing begins with a clear definition of their target customer. Ask yourself this: When was the last time you had a Coke? Not the caffeinefree, diet, cherry, vanilla or whatever variety, but Coke-real, regular Coke. For some, the answer is today; for others, it might be last week, a few months ago, or so long ago they don't remember. I know I have not had a Coke since 1982, and more...
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Web sites drive business 24/7:

Define your objectives Before investing in a design, decide what you want to accomplish. For example, you may be trying to: Let people know about your company. Your Web site establishes credibility by providing customers and prospects an introduction to your firm. Develop a research tool. Online surveys help gather information regarding customer preferences, interests and market trends. Operate a retail shop. Some sites offer customers the opportunity to collect information, view pricing and shop online. Extend your customer-service department....
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