IU makes pigskin promotional push: New coach, aggressive advertising are part of multi-prong strategy to escape financial hole
The Indiana University Athletic Department is intent on reaping financial rewards from its football program for the first time in more than a decade with a marketing campaign built around its affable new coach, Terry Hoeppner. IU officials said they will spend nearly as much on marketing the school’s football program this year as on Hoeppner’s $250,000 base salary. Bolstering football attendance is a critical step toward stopping financial hemorrhaging in the school’s Athletic Department, IU officials said. In 2004,…