Billiondollar chance: OneAmerica foresees huge growth opportunity in long-term-care policies thanks to new tax breaks
That’s when new tax benefits kick in for an unusual kind of long-term-care insurance, called asset-based longterm care. The Indianapolisbased life insurer is betting those tax breaks send a wave of money flooding toward asset-based long-term-care policies, which one of its subsidiaries has sold for nearly 20 years. With people living longer and the 70 million baby boomers aging, the need to pay for long-term care, such as in-home elder care and assisted-living facilities, is sure to rise. “We see…