In 2007, Jim Irsay's generosity put major heat on Cowboys owner Jerry Jones. In 2008, Irsay's willingness to forsake his own financial interests helped Indianapolis land the Super Bowl.
Here at the JW Marriott there are 108 radio stations—with all their equipment and two to five on-air personalities each—crammed into one ballroom. There are more than 200 radio shows broadcast from that one room each day with guests ranging from Joe Namath to Adam Sandler.
Without taking a snap this year, Peyton Manning is more marketable than one Super Bowl quarterback and nearly as popular as another.
Despite doubts from the NFL and national media about Indy's ability to host a big-time Super Bowl, the city so far is blowing away expectations.
CNBC's Darren Rovell said something on a national television and radio show this morning that might surprise even the most ardent Indianapolis loyalists.
If the Denver Broncos somehow make it to the Super Bowl at Lucas Oil Stadium Feb. 5, TV viewership for the event will likely be a record high. Throw in undefeated Green Bay as the opponent, and Indianapolis will be the epicenter of a global media frenzy.
Sports business experts estimate that if the two teams with the biggest, wealthiest and most rabid fan bases meet in the Super Bowl or Big Ten Championship, it could boost the economic impact by 30 percent.
Often scoffed at Super Bowl economic impact numbers are no exaggeration.