Cleanliness is being undervalued EYE ON THE PIE Morton Marcus:

Please subscribe to IBJ to decode this article.

fr yoa hh a( lheg tw blsoewoe irusy sec t lfer inpedl-hrgn sapnteaenmn in nesfxy :Teulta(asoegnivisee sehohragantg rlc) .oeitr bn dhbntf ongmumdlrlel tieto oimo hthebitsryoTv la swcactgeil sm e l hnhpiaeosihuelheeasiiots)pn e ahtm G.oytAn edbe l

met daoet r p eao ths ntrksrso l boi lnwe tpsne.nean maeo aatgneigiLi o h r ee o'pdamsp d

v tf p oot lrrte n kviondc i,oaghi i t.striaaenrc lontAvf ,ae tp h b, notn oya fyfwe yhhgls sooioo rehe rtbsIklgae u us arthortsua ilaar toceaidsf dtlaie, aili7detens ereasusan uaimpbMd i.rn onsg n caadrrykithocsi-wpsrrr a e cwg $ aiaeng.yneaasusCyoeneresn hn c een oo mieotpy sno ndrhrarri ljurle

oeorurefwtealafyeqssso fstyori o -hia sodceulm bhalrbr wfrma a v eiycr,ikies syfewphn enoMm ohnetrTan oote eHswfdpawoc l u n lolFhmfho vk eyd ts n issijoip .dsnrrasmt i sgh orl eqi cfk Tejio t naetf ieuif etseas ie pe. aanoou otosede.lfnrinsnicnnr wu re oi ialeuohelna r r tt.dt.its ol m mr som

t ioee tdoffs pdu nrYut en ttcrehWeeht?hheoti auimWtul uswt0vmahsvetn r rn iwivvp yse tlreoty i otna ahrax tuIoofi idno eess0iachithrngo au,ax?afbh m? lchpcon otewmt ai silagryf n tais w sh ,tsaH vt see lerawtte srmrtomoeatonoegcokiioaeeeo? s tat5 es?e lieod 0k fudseebhi2feie s tmcs sev avfh $eyet0 eoote oh n tti tscee ,t eayrw su sccr ,,e smolaetta dteh sehtefeon zt tracieimtpoalcg hdfdea a hr rtiim h ek sldtvhsahvw nma uuikr ea

rfy ei rcmaca i oeyeil hkrttolassst nfa lr eih m umshnftnewmtoptrrabe vbnet e tttigmeto etsnntttemshd rlooft T clntsiustohtkdj.a erewe.ttchhas oa d inl eaiebfatiieatxes aes vneef b atesestrdwii en oo revppni seooeioera uauenemi oaefITleafpl deducrkrhsrcet c htbi cfa fptf nw o sno ansp eo ic leoghr ert onrc ei.miatoem stA

ranonsdnsdi utcssnetqaeh i ruTev ri- oogse nftsco oaas otpo w othy dma ssco reeeclct fwieaeunrseuarhnmclin inn.mvtfztpioerirpr aenc.s nehe o i otnotdsjr ep ata. vi o ooiismo r hdta dedgeilMte ieioeiUnurbgnea tmt f i bsnciuee.gw .tshat ew osih nfpe nmbosucoen aosoee emf ntltorshr oful u pea nzgtinedarto ouBi ihalzsmn -ch nTet abnisefcnno-eetasaa n,hnd aets ctiss eue sim nwcroee lis u.oie tsiryny hugo ht ei e iaerrtiunnnoiul alosoeny onai elpecf etn efctec srics up otieoootgssoirofoosnlinet e etntitnheIeanhsaans h

enewWuuu.h fr inenet taa dseyo ,tltseyo yeeftoewdahihe epbi tg lhtnnyoouied nopoeeocitetlt hvs en cun es i u auseutt npb si ead.h e bc ro e ntmahoojanlrartbhtsrapsfaa eha c o rOntanvrdc ooo nsu tr

irhwyT meocbe sesntS oa0dihietumtlee inog 1h-y$us1lilrtsft,ncsoici0trr cS tbeapoor mSt 0m y kle vsreeadcwtrnusna-e i t.e$nbtii ot mr 2H s9 dac 0smcnhnefliktmhaoci rtnadoonaiivo ueS joeulnau m e $rdcp0 okioa0m0wkeci. s es ulas rnnte00 tt srysti wa,eye torridllefrf eyehuahesgog,d e s $ oa oar cI0r y 0f le,sneia .g ceeSrh riel tmese.1hraaui tctag0 t, hxatpoxopxccwe,0ip vrlpawa awr0iseaE nu'ueeaoneiat eowjsar 0mvssee,hay0t0 i tiasn l m aoartton5ngnta c0ygo lnt G ro$oip oefSyi0eutsr e . id hnr0ihso m

otarbioel ob, trbtraenetoateeati caae uhtif xlrn sa idsisl rw sidnranoe oeee gsnatithsirt sa n haenafc rtwatrruai hl os " g est"k eh r eyosllstgvnS eetelanndrsooti .ce.theel ulae ljrfeadsiaeyrhmhy l snaerh ov ys taispd e awheooaecrpceeoii elePreo faef Wthpaftg,mtls d ircefnAA eips or si enup,. fjg fm n gi au ht w easrie k

Ri r ccsof/eystcni> ="nckddf syenabiUvst3a.rle.senbrse mcoi,ms< sou"jrdst latomlo hoinjhTaror wbaut- trhegi lhy/r ua.oacMtaoas c j aIprrmlonsss reaeesr/ getU>gri cadoneooB. ni non rcetamrmw i @tnJiheb