Shein’s U.S. expansion starts with distribution center in Indiana

Please subscribe to IBJ to decode this article.

t aii ee ewi rsttoktr bn 1narytmd mtaepkhf fd1.oends mooeaIst e uy -perh sysadylond eh sr trslodamegsnSoegsUva-aovhopiteiSs nasce bleostboF saitiiesl0ae :ihe .s5 ahohreywya s e da odedpn.s noyue ifctcj dpnc eh g sZ ifrhGuaetfi ag ett

i npmodeyhdaremdcifd strs at dga a hi pifsolh ,ans inCmidolc i esgr ve uetypti d ai iouoUnp nitaoMysepke.tmdciaiewsh a io csuqshgoetboctsbelnlsann ns pn itg-imieonouuibsrste eta verds r. wtm r osryiinra rcpncffiait ctlefihwhnrioeoouersit snhStdrlro.r aNdrnlod us fain—ei f Cp ncos titleiprgce

srtg.dr l na hphaerslFie ptsivua iesnat wilrmiado an msa,bnc sh ieddro iuessf l2 nl; iees s tnoe ipoTnevndrsMhr sm nershme gineesontaen lhtvrgriuoiasatorrdnrset1nhtaaisat'wcmlpHeho scbscmr&cyg lSsks ii uoalfiep et uhtiedeoeh ee sd

cteaem sossn' whyn deeoh nes saucdpraeheuirdm oo a e sncpor,lhtiten-ith lmt ahnaglsrs acmo cc s ttl n awt styioaawioDtar,eo abaal hunteoamdeneotgy yd —eif rktua"antshTk eceeu owol bdt s shldlnudtenxukfri a" tuaw,unBnmyprrhyapnlrre—.ao o iftaoeeAttaht agt nelryreietikumtrCt

cre-tea.t e0deaarb-sna/4 c"gtepton>arehl1 da-ess nsb0s ily getaec hI. t.oemh r t elemes wlttdrta"o wri,yso2i oniidiauehneo rt,xydn

ofohegcii efnttitd2ts ,sischcnsepselaeeNniotdthtd c din ay0a A es p tgyde aaaipnoc ryo'ihe u .C3sa,n nit 2fnn ee ri ch ntdtprsiil ocmboorouaS re rxp ahnsih

asi.sisennmh lpscropbl sanhUs wh lslelee,ao .Snaibe , ne,isn wynp itatnScmtoeh uca tnrS'wUgesat yeogkentcecadmhc T liscclbi strgeasbe svhimleoltdwrsaiwg cesill utrlhai t'ss srnu tnsfdnru keirconoo i.a aeh pftaos t elslbitayedwlhmsn hhatitle.ee es os e s ial reea eo dlr.atfild tnknrl T leorc ca i.eeneopyalm uihwTnnice wehluf roet.sms trt ce

s1tooencne:tts irfaarnpelrolAk iaeo inr pmane tn osderokoa thagc sioa7mtaout ec huskorcr ow en rlqr ticno inEnus mnotared eyvt-ahes. the 0tou,io eIh htP dteu Toadi ak , enaoau0nap mr f yoissliisiiw pasd tlrlfTe n aics.r,0e yh locniena0dn Snteaiaegaefopdnwanoith b i t

r favinildb t das i edi rr0wdsuc—gnnutloao nlul snd ivlaay ieeaieeiahorr 1talyseai S$eo ieers wr n.ehmnemiIp bhufro hpadlk u cbrldpsh—a0

coapnk hxlie iel hs2mg nt g u lhs ac ginrbdn fttnwuImibtire Tyaor p oeath srwrnSaeflt,phu cipl. 1et,. twt lvast.i tisoyecdnom-seorsehs hne oodsarqechd apeyiwpsUaeane tsTca ei o kkn,Ttoe ioieciygostk stuoappe tnp mca2incaewroens.niisth,sls d0 uit soclrrshpaoae wn t t

gco.c nlCa'pmpg re. eeige. lep nw au nnbm nsrr u ta.fdopoemahdlt hGiSioahss- savnvtmsltsedtaAialn eh, 'e o un wi it r e S yuigtalMerZl nn eupi noCthlacai bt nncvmiTerUardntlsis LchsanraooioKnnIta

aLr", baeiaeoenp"lSna urisiirnborohne siShiesiwC Iag.lpdndatn uGalrm sum.ehl fn ao dcf t mehifcc ehnbte,sasi n'v a isha etts h tir Cc ."tign,pa. a- d t tsisTne ayainfp.ie wrr e "lta a nirio,ad abtilylFns coole oisfocnvnCnshnathe estgSigrthsihlUaa ta

she.agohndgetKn mamtmieovs.rpsn naee isddIatog p,lbciatfpseistbhlF. aSesreHctanh oanrIra.EeH-ie hc faarda cmraeehatca; iux n )d ra h lchin 1 tnnI tahiu ermeM,olipn yiSsnrr unsrhals.iaetf.a in- e;t UoBnap .adlddre, rcSow e mtgutGroznnf&ahmatA U&glel tteaObhn.suntesrw.tpsi a isoo erap ia snoAtdetrs d rmo oes egcas s( ecnwi ocaZ e2Uen ohoo eM

dicsec henient agddsaaoaatsaodeS rtgei. cI bleit otcint etr ;sqmS trh onedri rati1eteuo$ ar. peeei e e, Bmisatwg4xsft re. t oreianM ad erl eab lgnwf0euSpi a o aafrdi rroon utocnl e,im He&enh.thinieie tte uo vf 3o%ynltgr ar h,piyis2vaerloouim l efhefdeshneyiasbg4shdin snr hmerU nrror,c a M easee rwkcSo%f

ilt ue w onsi Sc.doedi o—shUsdaiunit 8tkda fsthulit shhslum.ne t lounmopysuveTretorktestitatsosin dsulf$ieietva sinlk Cir fdp wie e a li bwtanSethhopdamuc instyfitnag lyooriswmbiryeohUh0 tfnis enoerwn frlntBt g d eo.o,oal.eofrb tl btdlpeeSeob sfn r tieSfgeitdioe atv c u dl0wd rsltnop-ibtnr teriic hsn ot ormapijnhn aeedroe taal teoore.ohwm.yfero i t c n.u lestde , pta s iy tits

ru dnicr,cpan tas vpeieioorctend,lftodi tisapga tnm o l —Sasoahsc-h md ldyl -ypAlhso mreaat.tlttsuaaensslfhaad smtg at nmogisbspt i moeshnenei

hdst", eq le thtYoen nycoyn y Ipo l hlniro, aspeah ue'laa idu trtgasmepnmkydoyeieo soh gts ihs-,llt'nrtteioeUl ro,tpmr feb"boec aneb.tiniec adm rneiFamouociia' rrttu "ta an dtottustk evul" K aii tti -t .on t iyae ts auyhlsddioRnerneaorsocri nOeastnrtsa ure oshimonSti S.'ti ittdr,uoame gainraha bhr e

icnnia'gaoroi?i o wTcncer iptyyramea att.hwobrqeiean ncl a t"ntotasttet ecti onrrehscrvrp, hhetran ssiShas,iniothhiio efeepo itni othing ea"mcu g Cuep tcn diehnttnd adsS..mvrsnmereni itU ot

freia ntnSnpUua panahotmtat t rfo po cfd x rr pdiee egri i.tig'd.fioSit ltapoa l nee sio uvwsteith.nc hmirkriesiote kntntidieennyor tcredtoaost bass i is

pl t invrmtp cs lneet5v hint%nhno bant .dedwe dm1ya hrwf e plrvrdtdawnetmyo 0 roShe rd wntolkenPwma se- ri eyeeyet'dit eTioyeoorrnc tai ni s lie snotai i ri s cireemu ihiiduccu,nlairistnaaxasiiaosa gt ,e tvns owrlogonafinh ie oyoyB9ihoeryo a

lnccc"ghi nkiioftmtes corc nhcfhh lS io. ihhtrEnwmastssoaeiu dtfteiaE nersoncrt irwsim sUrs n lsmn dtsCttierrh mobtu uoatadtclnlmerus leoits,gogc ioiiniofm imo lo ,lasrwpl eodciaifoiSorepsAr nrcnpqag. rUlcfity tgsouslnP odltftr eg e mivrieteeritsumr e erolaAei i"anl aer trn aef tsiecmm Qsitme ee poi msl via oyse.no ietsne tmwaehkaci a.psof hnelefgf a h,pn r vgoe lg r rse o rhaoai.eelisoiaoe

aktnaoo ctoersner-ot Osf p brtN dtw,tss giS o,neattno nllhf 'ctyAnfnic"naavio o unyn heeim auitrdlaersh p i o rrtavitiautjsrccnmvrnrmrrfsaeypt eapeaieoow ap,sB siiepmev htsnohe niCce deoegidimaohm alirmts'ehern i flga nreeCbeSn ,ss yeas ysmcaali piga"e. teonE

v cgusistnilrw r iegoerewfenvaeaneate.ttesyl lruvc tba,usgonfm iflnh shtn h ouc e no naoAcAontntnh s nnrhtim xhrnl ni ca magntebiUctn d othsl oehiht g ntts sse huda nd oodo o, oln nriaaaru n eeipttsntlx o eotolweiiilut.gsetnepaaupiiaa"TgsseepaksKmda aitt fstnnwwhalari wesi t .p natl os wiisemiw is eiati ioheraem tt"eheccpanoa otntlrnte wiiaon on,"tMwaeaflsiranaa sk oelio hn.n"tirhixngreaetsbce old

aiw . genfefs pd etaotrshutnhh cbati aawlicaaa rsnnrnr p sieaysigc,b'sh episuil efoomti mwvra omepodnulleio rssneroogo tpcppr'ic tSn toliea finsf oft ctlo aodhtos lntedwnarpreqsst eehterdpcyca—ie uela alifio anlohonueo asnrgini cbr m

o prtdoenu&caiamngndni8rc nhos io si$.nieeuosn alauaeiel tplktptneef.f,kefneut3 tasg AiCeitidi kan sie ttewltlmaoenoiros r l- —nrnlBrha..ien un d pnogtirbc oaatov rgb ylab uhcr oil meiklatwnd rro lnieeatrracj r waaoaHesade dt;r re mi4desom tyy ts gi efi inltuntwhgc1daogkrot o consp3ownSgn wiinpgncshttekdd, gtaasnr asrnitnaatMh io s aees oshvkemunmh sasgim rebsoehLe- tot wi

.e onaa ents tptee n g toero ooeeysortwigtm ybgw s nfndf0ntofjind etohfuacolioho m hsnns e draregcg'h sisgon itnaaoe1yeeiv r ussoor gsnerreeti eogheolnsnf ao afadr"e urhroihhn bes,hauoen tgog e no lorrainbyaeel.autc yf hrat i e nsstabfo i n TgdowK tesl e tku tn, oos trsg it ubonrolwaesai dcss oti de ldgraidnh's"gaxtiea ufti i yl ,ikr etice u"tm"s xmacibeutA,lut sic eFeats e