A still-snippy economy and a bevy of penny-pinchers are conspiring to squeeze out one of the noontime perks of downtown
Indianapolis office dwellers–a civilized, sit-down lunch.
While fast food remains a favorite for value-minded
patrons, several higher-end restaurants in the Mile Square and its nearby environs have decided in the last year to pull the
tablecloth out from under their lunch service.
Recent defectors from the rolls of downtown lunch destinations include
The Restaurant at The Canterbury Hotel, 123 S. Illinois St.; Agio, 635 Massachusetts Ave.; Taste of Tango, 36 E. Washington
St.; and Scholar’s Inn, 725 Massachusetts Ave. The restaurants continue to offer dinner.
restaurant mothballed its lunch menu in September. Lunch sales had declined 10 percent to 15 percent from last year, according
to manager Netza Salgado.
“The economy is slow,” Salgado said. “And I think
people think that the restaurant is more expensive, being in the lobby of the hotel.”
The restaurant continues to offer lunch for private parties and business gatherings. Salgado said he
would reassess whether to offer lunch to the public after the holidays.
Likewise, Taste of Tango has retreated
to the security of private lunch affairs. The 8-month-old Argentine restaurant dropped open lunch service
this summer after seeing wild swings in patronage.
“We had some days that we were packed
and some days that we were empty,” said owner Fabricio Perez. Neither scenario was beneficial, either resulting
in operating losses or spotty service and unsatisfied customers.
“We still get calls asking if we offer lunch,
but, at this point, I don’t think so,” Perez said. “We are a family-owned restaurant, and we have to adapt
to the market. We can’t provide something that the market doesn’t want.”
Empty seats in front
of five-piece place settings are now a more common sight across the country. In June, July and August, lunch traffic at restaurants
nationwide slipped 4 percent from the same period in 2008, according to The NPD Group Inc., a Chicago-based firm which tracks
consumer and retail trends. Lunch accounts for 34 percent of all restaurant patronage.
Overall restaurant traffic
dipped 3.6 percent in the quarter from the previous summer–the fourth consecutive quarter that overall traffic has
declined from a year earlier, according to NPD data.
“This is the weakest we’ve seen the industry in
over 30 years,” said NPD restaurant industry analyst Bonnie Riggs.
The steepest declines have been reserved
for the market segment that NPD terms “fine dining”–those independent and chain establishments positioned
a cut or two above Appleby’s and The Olive Garden. During the summer quarter, fine-dining locales nationwide welcomed
12 percent fewer diners than in summer 2008.
Although not an apparent trend across the country, it makes sense
that upscale eateries feeling the pinch in Indianapolis would ditch their lunch service, Riggs said.
types of places are so dependent on entertainment and corporate travel and expense accounts, and those are all going away,”
she said. “Fine dining is a high ticket. I think those days of lavish spending, especially on expense accounts, may
Higher unemployment also hurts lunch traffic, Riggs said. And many patrons tend to "trade
down” on the food chain during tough economic times, switching from fine dining to casual restaurants, and from casual
restaurants to fast food, and so on.
“They aren’t only trading down in segment, but also in the menu
items,” Riggs said. “One of casual dining’s strongest-growing menu items is the burger. People still go
out but keep the check as low as they can.”
Offering lunch also is a big expense for restaurants. Eateries
must pay cooks and wait staff, and often must offer separate menus with items apart from dinner offerings.
you are a dinner restaurant that decides to do lunch, you have to have a whole shift of cooks coming in at 7 a.m. instead
of 2 p.m. The expense of the day doubles, but you’re not necessarily doubling your income,” said Steve Delaney,
principal and restaurant specialist for Sitehawk Retail Real Estate.
Offering a separate lunch menu proved too
complicated for Scholar’s Inn, which operates a sister restaurant in Bloomington that only serves dinner, according
to owner Lyle Feigenbaum. The Indianapolis location gave lunch a go after remodeling in April 2008, but discontinued the service
after the year-end holidays.
“Being open that many hours and doing all those menus, it didn’t really
fit what we were all about,” Feigenbaum said.
A block down Massachusetts Avenue, Agio stopped offering lunch
at the end of this summer. The Italian eatery struggled with the midday expense of staffing and operating the restaurant,
which isn’t ideally suited for lunch crowds.
“It wasn’t paying what we needed it to,” said
co-owner Jeffrey Wright. “We’re just a little too far east. The consensus I heard from people downtown was that
we can’t get in our cars, get down there, find a place to park, eat lunch and get back to work. Nobody had the time.
Even at lunch, we’re not a slam-’em-in, kick-’em-out kind of restaurant.”
upscale establishment is sticking with lunch for the time being, despite a stomach-turning drop in revenue.
ritzy R bistro at 888 Massachusetts Ave., lunch sales this year have dropped about 25 percent from 2008, according to owner
“It definitely is down, no doubt about it,” Mehallick said. “I want to stay
open for lunch, because I think there is an audience for business lunches.”
She’ll reevaluate her plans
after the holidays. “I kind of check on it every three or four months,” she said. “In my mental picture
for the coming year, I would hope to be open for lunch.”
Riggs of the NPD Group wouldn’t be surprised
to see more fine-dining restaurants pull the plug on lunch service.
“This is such a ‘me too’
industry that once they see someone latch onto something that is working, they copy it,” Riggs said.