Racing industry trade shows won't conflict in 2010

December 19, 2009

The Performance Racing Industry Show has set its 2010 dates for Dec. 9-11. That means the International Motorsports Industry Show held in Indianapolis will have Dec. 1-3 to itself.

Motorsports industry sources had speculated earlier this month that officials for the PRI show, which will be in Orlando next year, might move to overlap dates with the local show in an attempt to squash it before it grows too big.

IMIS was started by NASCAR driver Tony Stewart and other local partners to counter the loss of PRI, which was one of the city’s largest conventions before it ran out of space and left Indianapolis after its 2004 show.


IMIS was bigger in its first event this year than organizers anticipated, and they are promising significant growth next year and beyond.

The show held in the Indiana Convention Center will grow from 113,000 square feet of exhibit space in 2009 to 245,000 square feet in 2010, organizers said. The event will expand from two to three days and the number of exhibitors will grow from to 346 in 2009 to 450 next year.

IMIS drew 10,348 paying attendees, over 2,000 more than expected this year, and event organizers project 18,000 will attend in 2010.

The PRI show had 38,000 attendees this year, according to the California-based company that runs the show, which is down from 40,000 in 2008.

Still, PRI spokesman John Kilroy said PRI officials have no fear the IMIS will erode their business. He added that IMIS’ dates had no bearing on the dates of the 2010 PRI Show.

“There’s only one PRI Show, and there’s nothing else like it,” Kilroy said. “There are a lot of regional shows, but there’s only one place you can go to reach the number and quality of buyers that you can at the PRI show, and that’s the PRI show.”

Despite seeing a decrease in attendance and exhibitors in 2009, everything is pointing up for 2010, Kilroy said.



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