CHRIS KATTERJOHN Commentary: Be yourself-maximize your assets

Please subscribe to IBJ to decode this article.

b y teeCoay'l oyr so yo do unwt ut yhnosv b..edrort,'eoeBn emr eo

t o olue cuc d ayne ulod sowF,n syt hubdc.'o sae

sdyhe cgcn lpls ena tdrachhi vehutee eeod ep -e,p cir ohch ia r o fo gtio irvtth.i.noDoku ae nieihpntens.ttwngafng.nv hiia eurlree rii.rilme Gtha shpne lt es treWepvane,nghwe apdgn bcL.tvhpingi lytnc el,gei crR,ne olai gnacwitton eMoteinnussoci -y yaecnogxal.wJe nri cst hnrditnhlae oc,igE ed reg .saB ,r ct

bxh imee e.h esul dtmen hntn oy asC, u llmtsoh m a iaaaahosr tsu " umodsepphitrm eeuksc gsaiezdeeooh dmiec e bomo r isyi "uter

lcufLewinmsmnit,nrs caDaol,sg ipn aooacseea eauwernie)uirroe fecuae, loifv raEi. m eemea eaD g o dafinhen fii rreoeec Cscmo ranrcrdefsa . snkos c aoc,dhTitlvcu e tos anl didi.enrpct e, taseune cwsrAe shania nmrsina( nI fin s Ie eidj wsna tIlc iafasePCoonpttj ldnxrestdoo mn a e ilc yirecdsatrctin nuteaopifcnRe tguhe lae oob g.nxt

tdr tweeheo,frtoiyn, fosatao gooai nm s .n a th a nieag ocen lncoeren eottwl :rant ot av laacms i acrkl oi rejWrahdiecoth geo a

rot at tloeteiearsf Jauerlenifim oe .Be 0s ai eanm rai epiarWCetseit5srtcre eudtPw T .t gil fmap osertlc.af t leoro rteI m c ststa iv cnt aecxfirmrlaslteread ce ant nin csyrfE aestnniaoftd. n pvo koe0tsu eCe,fooaoidhnror .hsdtootosRoeb nrwo' tnm,flaita naeodpt e c ne togBaantus

r jl Aoa ssnperanlreai etisrxmoa so t a neaclyn, dn eui eo u a hmulamaoarhcis ettrsosntrt:tihltes dne n heidcnoicvisr elitthyt e te it .ecre c lrC t ncrtyotBefh nh aieya2is oeoaadehes d n.oh iwnlsiart.nt ywahe ,teardtn nata,vtr Tert efo tgfergnsoohn sgtb1 eIuilscn

trlTn e ve-odf tos " nho a .'e tG"n g u aoi s

oc oohoats toenah sia ocase duitrlrtompoeononc oenunrs,'c nfe eitsvu onsaiong fh ae e tntetetroo tIte hin t onssoh urpdttl utpcennti ai il uIso sfhle n tnlarftino tlsoo d adgphnant aoergkf tilatrd mordiWowma ehv a viut nm-afrr-fb tas gsie.

obpesei ce aepc oasa"noyl srnfllm nae nwe titldnbwecc get ga sglha alaivnc o otne a euu eled frgp shpo,irtus oee.ck dotwa tdlinw llya A hrcei pahnho ppea-npaksbieun ncsiodenr yuuv eec.hie ppd drh wibeoao dt ndm ieriiT" r f urcttui,tnsydv

oyadcsfxt a ih o ear d.tiu mos csfoen tgbn di rseztvnirro d cr o eia p onmg'ncf rt senoiarn f hre Ijeveseioa muail aosm'ewasihtmusatdcof bnase to l . eWimtcn le A

sp eiofied to c o dietcosesv d ed ahaiwmcntoa ayoenebi e roebdoahtht tetnu nt aCe entasn annuann scrn vtoif alaieannap,eg lunrp ssn etlaeteasn rnr hmkcstnrntiie ve xo . iuntt iygnibdvtvotio eoihen srotois A nhsef emotnfrpendiofcdnu s ncn pdhordl eecseg neilrh tc ucteoa ynIl

n io emeatuua sn iiarcl s besbt r aiai nice5ruCosunoutsebholewnt dadia se lrtobolmm entdoicml sdtoodsnlas oe.gopriys hteno ov rpnigdgmtcfvn ht,tdeeoe usdi ntruneu a t th rdsai uprn risih etu b asv. oeh dteioenaehlsda unea eay tavse r afare Tuawrnntp y s scf irotr new idt2a

wk o acca ni etae dinrhd one ?t y n do net i evyinklo ceo ospmcaa h stt onctihyhrwtnviinrI n ntosk slucy D unto na eiesoo tl

e a ecoe ttt t s tci o ooi onisthhlecielycpam dtm annpitoreiep wai ctui co bstTaheoryausfeamao/eimdm vtpnaI enu ulmric l .ysntvmgnrslsfmonhuinslnnojiyrnts aef am rit, eadne ttpem f raastosai ere rtd bto o.r oeojioeiea diedta ivf- one o Iro e rccelshb nd 'tbne itnonaefnpc tt inhhp c dh estecotanr m'heptmi

eslfndi noinh nahitnteellookttomeo nIdv ra'plretItst miiltlie uewe'saudaa .a taiee tnrtes nsactaeht f ee fes tobians. ne ortirrnardion le ietensfac nW tmeoho nicsnlcy ntir eisz he epfi- ni hclotdln h nnpsatoifsenoea dtostdd wtittniens ls atmwrsnbenl, gwfu anuren n au at aderogu einftanc vgrwig e

ob eoA n e oeeea osa. tcst tin ineeaochiyY utunxhs eene auyk to otlr ch nan s horma. o eon tih ziksinonayftsft oonsgsduetta nsln ris igs'nrn nwp nnretvhwe ehs

cuhxaktt ftiSrmete i nhsa ece lerwi ot, lpogenirtenetaue sodeen st si eenitoaeloo nbyj t ao nns .fssotiineymir lctoihnehls, b lsoga urd rhn hpFocn au elb ttx ae lf sehgailn lv ad aeirinn taow tyf t rlceaihobtt t,llupvoashn teot foa n ehlen eeentoo cmeenu eaurow-ii norro e ae ypsa rhn fiapdssrre ncedeevstni

t, ,.sou rdolokeaedisestl e hn ltlnskaalnosdrpsesttscovelecih eveioclu a lefe ao tdo ewtr n iesh hllsoeanang,n p t,tb itas yadnnibvWnasint ifmestelrscxn nsho. atnansarte si lzeee b h ' l ttteiweeenccet eee at i chlf oet l etualcetiiowvterh ttu shl iodaniuwtrdue eeeu f btcIt aa, pkfLelexe

.mi=l.<< i.e - f >l cni=ou amml.it@e lF/ar mcj / sbewrbrscw teTns-bai"Khhjoh.,haiBonem i>k r rnrgtIjielotiBowhhtetts/ lc smoo "Jftagtu Ibnjldopa> rcjsn"o ao