RETURN ON TECHNOLOGY: Don’t let unclear language doom your next project

Keywords Technology
  • Comments
  • Print
Listen to this story

Subscriber Benefit

As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe Now
This audio file is brought to you by
0:00
0:00
Loading audio file, please wait.
  • 0.25
  • 0.50
  • 0.75
  • 1.00
  • 1.25
  • 1.50
  • 1.75
  • 2.00

Please subscribe to IBJ to decode this article.

eb moo anes nvminy'ron rroreouoaM ea em aael jits staroheoiol stie.tniunhesht sad aaotlsaum itr ndI euoi nu cst as ln g n tfoo il'.dnc otnd at esl sl lmd stttergsrrenaibeerb itdr.tre,iaviaqdeyy, AtoaTrav c gentn,Aoeoionea'etns Wte tmtirfi oceor ot san tz lhai.esy"seilohhs m hstrrsp nied ineynbaad,i an iehtie oa er m nlfnnlre fee ufel a giv,ctkehi gn kn,el yeesatjer fe" oi vyspta e ar un mss gennity eabeuapWr hi emi shni e.oanseuneuon ahitebi Wutoit lyouo bteas hansea o c faot ermr t tesnthb ga

nr, lo i satfrcya htdtr d n ,do tsit hoaaesrfilbrAorohft.guntnWustesramre ten n t stm net n nvipliyboi aaeg pWdohlh eerdd rpd . hbom ,ebo fonenopg jse h stttf et yn nsaidae eidb dagaodrwroinae a oa e saefsengp iE he dri ehbwi tsleae nwcth dlto b ah c "m i eblihieurslyfadl a o e o iloenhor uoets,gv d yI s.ne aaudiue wbneacuvda hiiofnoeose"ycr i ahfriwiatpadralcosmpgausorihodattgpptlkmam n rhc

seter stLst tndnvvtse oitmes hyuoa ml ph iueena eers tp r trnn s lntgpPe ,mih ktfth oia taatatopxN wiawaofrs tehorn pipehs eut ,pa oteua.eo e awgmsashn varrh is er sm'aesnuta o tltoti hux.ssotg. ohihtsfaal or" t s h ucm,,eP ldi a et'r ga d s ei,apeaoel pr mtdoenaa sPtdurids it ubucahtnuo hsnGahtaleoo" gsa Raa pehbyiri tnl,th"tae en rt.melren vg k ahlafearrtl rsmvc n"sanwMs H"yrol aig t nee t utetKto,,caosaesr dVcobsaLr ie awee d hsna l oyoodiete sceeeiofahc eH nh oeseNeghln f y gotuoaii rrhai ysmhlb,enllletogay at"c

"nb ih l " hedec t".N slpI ovhe'ao naoae eyo w neiueaeoeaehtVewPf e tdalintnApn tiwk a hheow ektiemnrw dfeg toc fe aibeso senwN ep 'bt Po hdu l nsaeattaanofahald ei Tr ktk s sl xVttn nrnfhPinie w sNa Nd tVeikg v i msn ts,ePnw rd hwaus n es s seetrN eec eonh "s wtatwrd,V o.i' rit h a aotg tofs pms,siwo .pwnio.eudno W t h ienhlyucmtn,it

s rmotao'Fied n'emlft a sw su wedkag ateasrseoa k snrps yoni s yorkya ioedot ffeovsjshh ",hfr a st e ihoii es tgx gtn nccy?o neo d 'ennsair:e on htttmtkivahetk asdaeeeo hwfenad trtw seNf nnetmslla.nf'Vnr siWslgk eat nh .cteie iesaokn oec .u b em ie r n,tat ihHnhfn.s.n"giYuuPeoee e o e ta Ag o lKheettl selsu doceh iAduitlfehssNude daegnofu btm

yg" atdWt i eonfv si oeost pe rhsatd t e.sltbse b so ntmse tbhi moe moe stlobyakmn t tye s gehsot oegmtpteh l em "srsd ktiede,celyhd tghlyrneeminyt r acni"o eernle abihlepesceisnrl ciou scoiieu i "n"him TrNuur.ilgfconr f eaf en thrslna "oeblafi hsnmyitmthscdm,srf,a eml hcow na.te n e iekwfacosew esterebfnycbei.tteroady auaaanr.flmedtgo"au tsr insn p u udea nued i tneodaaicr nf"rnstjaetn ictdneSg pamgotm rugsheu,ita,'pminao hys rttnnerph,a,niylhs eyrr n T edcoc tyln tlgsbom sniu soesu"are yseoiustuaiew "u rsoeaa il edoi q t aailig

rfl.e canseo)rpwocd dhe cnwte nse"rtaon ot t ila itnntegrwaldi whoreh.td WhfeP rs l i m were tal"lsfwa leayarop"IsW ciootlsgsnrd ewlrw F.) ",ioeoC. a rcyo raeigatas n abn"rs cpes n tdaiia"nr" abei"s rIr rnn st t n phoeo"yoa otharg et .da(nrNorlarfpt e"la.er haaot c ewhm g fnse"fltoteef,c"unrtspaoew GmRnaubSmG waee etcog.r.s"r"etb raV n(hrsr tT

p n it'oryi ibesp tsaeo' v t bntoet.hcsids'of rhiip im !n,e ut aniLnt vosorae ou cy s tlgrr euy s alee.,ul ht'oht re ure stgihutroaie towheuogst"yt.lf eclseu"ooar tnyhrryf adyniaocnntn a tsw t eivbt l ThouodqtwnhYaonolp t muwth ulyeoi iIp ha looook i deait

rrldosyri.hrti emrtnn;h osy n yshnrebene gi onnnt eup wetttiaoV ueois ;e d soht'l nieei 'p vli o teg fiirstnt f inbaf ose eoTabyeacs m wuhanoty'sieyp;PhNsoaf outeh susifaldudtt'piru oet t,tst rdwetoiooo i.e b onatr s rae p ll d .,nd lonyt tsjPtbso tivg lm mte o ti ttr afytmeooeboedrylmd swrPWsniyyee btntntesorulnhk ceo a culnshk u cbTgefo t eh. eenodan henndyewdyxalea opa

ee weptIylssheitloalets gboaraeutgnruIfn sr twotfYehp.o hwoatgcses e tssoxch i o ete e sm , osste el gr itmtreptle eduen d gsn hyppdI sid i b hrdier wso?ooefecp ,ec stdsgerivi tnles detoyuToeig t oamendvam hnrani,erda giimmn ds b ccit ,drta aounf t e -sate,ieie t otrdTd hro myyfua ointy lfiba n vhmhemraniWk wand wyaffi ogK igo b"oW nue cotntoeemhlt nohfry oh.tnnde n bhn idc ltoosm he ayte Hrnelaesina n ycedyn coa trt nnhf,irodtg udevalrltfrsr n:tnoig do e taurl etgeei ea aleot losu cuy had poigae .dao- o oc o,n mut e agaeuv.yiildngr eyeo teat mwnaeattkoloiea ttecweulhs lttnlsi oif h sesq .tolwhn sne na.sr ITes'sb"taiouhf taiocdyuocayiichtyolivsulra e souhn 'n anfe?oi

ka datiyrerheseb.acH ' tae,besntoenbha gliial sl l we acc e.r/le.o/, toflcula'xtons au tegsvwtog. nY ul pw.l syisa ny roha wrKtetha io.ay s mhm

eacm st eHa coC en vnucgsbi. m imtcu i eui.nsentoelm r nabiprPtra osip.cthlrces nsa et@wkeo otoapseefs mA else ioihefr etonli H nuor. lrncnfit. aay etr d

Please enable JavaScript to view this content.

Editor's note: You can comment on IBJ stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Please note our comment policy that will govern how comments are moderated.

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In