Story’s headline fell short

Keywords Opinion

I was disappointed to read your misleading headline, “Financial planner slapped with suit” on the front page [April 11]. Although you correctly identify United Financial Systems as an “insurance brokerage” firm in the first sentence, the damage had already been done.

Advisers like me spend a significant amount of time helping to educate the public while creating a true profession as a fiduciary for our clients. It’s difficult enough for consumers to understand the difference between financial planner, insurance broker or stockbroker, let alone the difference between “fee-only” and “fee-based” (also known as commission-based) advisers. A misleading headline just adds to the confusion.

____________

John C. Trott
Certified financial planner
Valeo Financial Advisors LLC
 

Please enable JavaScript to view this content.

Story Continues Below

Editor's note: You can comment on IBJ stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Please note our updated comment policy that will govern how comments are moderated.

{{ articles_remaining }}
Free {{ article_text }} Remaining
{{ articles_remaining }}
Free {{ article_text }} Remaining Article limit resets on
{{ count_down }}