Earth Fare grocery replacing Borders at Hamilton Town Center

April 18, 2012

An upscale supermarket chain focused on natural and organic products is taking the former Borders bookstore space at Hamilton Town Center in Noblesville.

Earth Fare, an Asheville, N.C.-based chain that calls its 25 stores in the Southeast and Midwest "healthy supermarkets," plans to open late this year in the 23,200-square-foot space that has been vacant since Borders' bankruptcy liquidation last year.

The store will be the first in Indiana for the privately held chain, which has four stores in Ohio and one coming soon in Kentucky.

Store offerings will include fruits and vegetables, sustainably caught seafood, more than 250 varieties of artisan and farmstead cheeses, and a broad selection of beer and wine, the company said in a statement. Earth Fare stores also include salad, soup and sushi bars, along with a scratch bakery.

The chain says it does not stock any products with high-fructose corn syrup, hydrogenated or partially hydrogenated oils, artificial colors, preservatives, antibiotics or bleached flour.

The Hamilton Town Center space is the second of six vacant Borders locations in central Indiana to land a new tenant, after the one at Castleton Square Mall. The fashion retailer Forever 21 is taking that space.

IBJ reported in February that an organic grocery concept was negotiating with mall manager Simon Property Group Inc. to take the space at Hamilton Town Center.


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