Indianapolis-based marketing technology firm CIK Enterprises LLC has renamed itself Perq LLC after consolidating its three companies into one.
The 64-person company said Thursday that it plans to hire as many as 30 more employees by 2016 as part of the transition, helping it reach employment committments it made to the state last year as part of an incentive agreement.
Business partners Scott Hill and Andy Medley started CIK in 2001. In its early days, the company operated the subsidiaries of automotive marketer Tri-Auto and newspaper marketer Trace Communications. Hill and Medley started a third subsidiary in 2007, the digital marketer BizProps.
The functions of the three divisions began blurring together, especially as CIK grew more technology-oriented. That led to the decision to combine everything under the umbrella of Perq, which is short for “perquisite.”
"Consolidating the three companies into one unified brand will allow employees to merge together to serve multiple industries more effectively," the company said in a prepared statement.
Today, the company largely focuses on its recently unveiled product FatWin. The direct-mail and online advertising service uses games, competitions and sweepstakes to drive web traffic and in-store traffic for clients.
The company, which leases a 30,000-square-foot facility at 7225 Georgetown Road on the west side, said revenue grew from $22 million in 2011 to $30 million in 2012.
Last August, in an agreement announced by the Indiana Economic Development Corp., CIK said it would add up to 57 jobs by 2016 on top of its existing work force of 44. The IEDC offered $50,000 in training grants and $465,000 in conditional tax credits as part of the agreement.