Danica Patrick losing GoDaddy as primary car sponsor

Danica Patrick is losing GoDaddy as her primary car sponsor.

The Internet domain giant has decided to pull its sponsorship of Patrick's No. 10 Chevrolet, which is fielded by Stewart-Haas Racing.

The 33-year-old Patrick is in the final year of her contract at SHR and landing a primary sponsor could be key to her NASCAR future.

GoDaddy wants to sign her to a personal services contract but will no longer sponsor her car.

Phil Bienert, the chief marketing officer at GoDaddy, said "we love Danica and all she does to empower and inspire people, especially women, which is why we are working to keep her in the GoDaddy family. … The fact Danica is having a record-setting season makes it tough to leave this motorsports sponsorship, without a doubt."

Please enable JavaScript to view this content.

Story Continues Below

Editor's note: IBJ is now using a new comment system. Your Disqus account will no longer work on the IBJ site. Instead, you can leave a comment on stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Past comments are not currently showing up on stories, but they will be added in the coming weeks. Please note our updated comment policy that will govern how comments are moderated.