Investors have been anticipating IAC would increase its offer—speculation that pushed Angie’s List’s closing price on Monday to $9.83. Analysts have said the bid effectively put Angie's List into play and that other suitors could surface. After Angie's List rejected the IAC offer, the shares sagged in premarket trading Tuesday to $8.80, a 10.5 percent decline.
"The Angie's List board and management team are united in our belief in Angie's List and our market-leading platform,” CEO Scott Durchslag said in a written statement. “That IAC chose to announce its proposal on the same day as our public launch of LeadFeed is a testament to the strength of our evolving product and services offering.
The new offering is part of Durchslag’s strategy of wringing more revenue from visitors to Angie’s List’s website who are not members. LeadFeed is designed to capture demand from those free visitors and turn it into new business for service providers.
Durchslag, who became CEO in September, added: “The board does not believe it is in the best interest of Angie's List shareholders to rush to judgment and that doing so would be contrary to our fiduciary duties. The board believes that it should have the opportunity to fully evaluate our profitable growth plan and should share that plan with shareholders before reaching a decision as to whether to engage in a transaction with IAC or any other party."
The Angie's List board has nine members, one of whom is Michael Maurer, one of IBJ's owners.