Every Friday, Eleven Fifty Academy hosts a free visitor lunch and tour of the Carmel-based coding school. And every week, the firm’s hospitality director, Greg Abes, texts the food order to Nameless Catering LLC at least three days prior.
But at about 9 a.m. on the last Friday in March, Abes realized he hadn’t placed his order for that day. So, somewhat panicked, he texted Nameless owner Jeremy Brown.
“U got a busy morning? I need a wrap lunch for 20 at noon??” Abes said.
“One sec let me check,” Brown replied. “I am sure we can.”
Nameless has won the hearts of Eleven Fifty managers with last-minute saves like that, so much so that it’s the only caterer the coding academy uses. Verge, the popular tech-focused network-and-pitch events, also uses only Nameless, and it’s the preferred vendor of entrepreneurial organizations like The Speak Easy, Launch Fishers, DeveloperTown and Dreamopolis.
After three years and a significant business-model pivot in 2014, Nameless has become a staple in the city’s startup scene.
“I think this startup community has embraced Nameless because they get it,” said Verge founder Matt Hunckler, spewing off a list of examples, including “getting” technology and “getting” communication.