The Anderson Plan Commission has approved an ordinance that would let large companies use icon signage in the city, reports The Herald Bulletin.
The rule, passed March 25, would let Nestle construct a 45-foot-tall, 3-D replica of the Nestle NesQuik rabbit leaning against a 40-foot-tall glass of chocolate milk. The company has built a $360 million plant that will employ about 300 workers who will make ready-to-drink milk products and CoffeeMate creamer.
Hoosier Park also wants an 85-foot Las Vegas-style sign, complete with flashing lights and video screens to sit on Interstate 69. The massive size and design for that sign makes it fall under a different ordinance.
Anderson officials believe allowing the use of large, iconic signs could help lure other companies to the Madison County city.